April 12, 2013 09:35 AM
Is social selling in need of sales enablement?
That’s the question posed by sales and marketing influencer Ardath Albee in a recent post for her Marketing Interactions blog. The article is in reference to a joint report from Ardath and Jill Konrath titled Cracking the LinkedIn Sales Code, which covers some of the ways top reps use LinkedIn to prospect and engage with potential customers.
As far as “social selling” goes, I’ve long maintained that LinkedIn is the most a...
September 10, 2012 10:15 AM
A recent TechJournal report asserted that by 2012, refusing to communicate with customers via social channels will be as harmful as ignoring emails or phone calls is today. This is a huge problem considering a significant number of customers - at least 58 percent – said they've tweeted about a bad experience and not received a response.
“More than half of Twitter users expect a response within two hours of tweeting a complaint. 51 percent of Facebook users expect same-day response.&...
September 04, 2012 06:30 PM
In some ways, business productivity means something completely different than it did even five years ago. In today's business climate, "productivity" means being several places at once, being able to work from any location in the world and staying connected to business resources on a 24/7 basis. On the other hand, at least on a philosophical level, business productivity solutions involve anything that makes business life easier. We live in a world of “cloud this” and &ldqu...