Brainshark Ideas Blog

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Browse the Ideas Blog for the latest tips and trends on sales enablement, video and content marketing, training and eLearning, business presentations and more.

Tag: higher education

How a Great Online Recruiting Video can Help Attract Top Talent

Submitted by: Brendan Cournoyer , Director of Content Marketing, Brainshark

February 11, 2013 09:47 AM

No matter what type of organization you work for – from B2B companies to higher ed institutions – finding new, talented people is critical to growth. Many traditional recruiting techniques focus on learning about potential new applicants, but how easy is it for those same people learn more about your organization? This is where a well-done recruiting video can help make the difference. In a post for Mashable, Spark Hire CEO Josh Tolan writes that any online recruiting video shoul...

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Tags: careers, external communications, HR, higher education, video


How to Empower Interns (and Other Newbies) to Create Great Content

Submitted by: Paula Crerar , VP of Product Marketing, Brainshark

October 03, 2012 09:23 AM

This summer we were joined by a talented and hard-working group of college interns. They were, of course, assigned the typical tasks given to those at the bottom of the corporate totem pole. They suffered through mind-numbing data scrubbing and wild goose searches for stats on the Internet.  As a break from their grunt work and an opportunity to show off their creative skills, I gave them the task of creating a Brainshark presentation for the higher education market to be used for demand...

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Tags: higher education, content marketing, external communications, video