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Tag: internal communications

What’s the Most Important Aspect of Training New Sales Hires?

Submitted by: Brendan Cournoyer , Director of Content Marketing, Brainshark

April 09, 2014 09:32 AM

Our recent Sales Training eBook features a collection of articles and ideas from sales and learning experts on developing a more effective sales training program. While putting the eBook together, we reached out to some of the sharpest sales minds in the business with a single question: What is the MOST important thing to focus on when training and onboarding new sales hires? The issue with onboarding new reps is that they have a LOT to learn; from general selling skills to product training ...

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Tags: Brainshark On-Demand, internal communications, sales enablement, tips and tricks

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Getting More from Marketing: Strategies for Sales Leadership [On-Demand Webinar]

Submitted by: Marit Fratelli , Sr. Content Marketing Manager, Brainshark

April 07, 2014 09:38 AM

Marketing can provide content, leads, intelligence and more, but how can you make sure sales and marketing are aligned so that sales gets what they need, when they need it? In this on-demand webinar, hear from sales enablement experts, Michael Cannon, CEO, Silver Bullet Group, Will Spendlove, VP Product Marketing, Inside View and Marc McNamara, VP Communications Solutions, Brainshark, as they answer four key questions: What new challenges exist in aligning sales and marketing? What i...

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Tags: content marketing, internal communications, sales enablement, tips and tricks

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Prepare Your Sales Force with Better Onboarding and Training [eBook]

Submitted by: Brendan Cournoyer , Director of Content Marketing, Brainshark

March 31, 2014 09:41 AM

B2B companies are faced with a number of sales training challenges, but you could argue that the biggest one is actually time. Planning a sales onboarding strategy? That takes time. Creating learning content and resources? That takes more time. Delivering that training to the reps who need it? That can take up a whole lot of time for a whole lot of people. Of course, the issue with sales is that time is – quite literally – money. Taking existing reps off the phones or out of the ...

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Tags: internal communications, sales enablement, video

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The Content Sherpa: A Shift in Approach for Improved Content Production

Submitted by: Marc McNamara , VP Communication Solutions, Brainshark

March 13, 2014 10:08 AM

Welcome to the second installment of The Content Sherpa video blog series dedicated to examining the changing landscape of business communications.  In the first segment of the series I set the stage with a look at what’s driving content needs and challenges around business communications, how mobility is changing the game, and why video can be a breakthrough.  Keeping in mind the types of content that are ideal for business communications, this week I’ll take a step b...

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Tags: content marketing, external communications, internal communications, video

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Brainshark for Work.com: Accelerating Sales Performance

Submitted by: Alex Salop , Director of Enterprise Product Marketing, Brainshark

March 12, 2014 09:03 AM

How can Salesforce’s Work.com get even better?  Add Brainshark, of course!  Work.com, the leading sales performance management application from Salesforce.com, helps people advance their careers, teams achieve their goals faster, and companies retain their top performers.  Brainshark integrates easy-to-access video content and powerful analytics to turbo-charge productivity. Using Brainshark for Work.com turns the Chatter profile into a one-stop shop for onboarding, co...

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Tags: Brainshark On-Demand, internal communications, sales enablement, product updates

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