October 20, 2014 09:02 AM
By Karl Tiedemann, Partner, Rosetta
This article originally appeared on the PharmaExecBlog.
Managing the pharma sales force has always been challenging. Reps are spread out geographically, often far from corporate offices, preventing them from taking part in the on-site activities and face-to-face interactions that typically foster a connection to the company. In order to help the sales force achieve their primary goal — educating physicians — they require frequent training ...
June 18, 2014 09:14 AM
“The first and foremost rule for better eLearning is better writing.”
That’s what Cammy Bean writes in a recent post for ASTD.org, 6 Tips for Writing Better eLearning Scripts. Cammy is the author of the book The Accidental Instructional Designer (the post is actually an excerpt), and it’s pretty tough to argue with her assessment here.
With all the time we spend talking about things like on-demand training videos, interactivity and gamification, it can be easy to f...
April 09, 2014 09:32 AM
Our recent Sales Training eBook features a collection of articles and ideas from sales and learning experts on developing a more effective sales training program. While putting the eBook together, we reached out to some of the sharpest sales minds in the business with a single question:
What is the MOST important thing to focus on when training and onboarding new sales hires?
The issue with onboarding new reps is that they have a LOT to learn; from general selling skills to product training ...
April 07, 2014 09:38 AM
Marketing can provide content, leads, intelligence and more, but how can you make sure sales and marketing are aligned so that sales gets what they need, when they need it?
In this on-demand webinar, hear from sales enablement experts, Michael Cannon, CEO, Silver Bullet Group, Will Spendlove, VP Product Marketing, Inside View and Marc McNamara, VP Communications Solutions, Brainshark, as they answer four key questions:
What new challenges exist in aligning sales and marketing?
March 31, 2014 09:41 AM
B2B companies are faced with a number of sales training challenges, but you could argue that the biggest one is actually time.
Planning a sales onboarding strategy? That takes time.
Creating learning content and resources? That takes more time.
Delivering that training to the reps who need it? That can take up a whole lot of time for a whole lot of people.
Of course, the issue with sales is that time is – quite literally – money. Taking existing reps off the phones or out of the ...