Brainshark Ideas Blog

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Browse the Ideas Blog for the latest tips and trends on sales enablement, video and content marketing, training and eLearning, business presentations and more.

Tag: internal communications

Sales Enablement for Pharma: Reps Need Engaging Content Too

Submitted by: Guest Contributor

October 20, 2014 09:02 AM

By Karl Tiedemann, Partner, Rosetta This article originally appeared on the PharmaExecBlog. Managing the pharma sales force has always been challenging. Reps are spread out geographically, often far from corporate offices, preventing them from taking part in the on-site activities and face-to-face interactions that typically foster a connection to the company. In order to help the sales force achieve their primary goal — educating physicians — they require frequent training ...

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Tags: internal communications, life sciences, pharmaceutical, sales enablement, technology

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Is Your eLearning Content Written for Humans?

Submitted by: Brendan Cournoyer , Director of Content Marketing, Brainshark

June 18, 2014 09:14 AM

“The first and foremost rule for better eLearning is better writing.” That’s what Cammy Bean writes in a recent post for ASTD.org, 6 Tips for Writing Better eLearning Scripts. Cammy is the author of the book The Accidental Instructional Designer (the post is actually an excerpt), and it’s pretty tough to argue with her assessment here. With all the time we spend talking about things like on-demand training videos, interactivity and gamification, it can be easy to f...

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Tags: internal communications

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What’s the Most Important Aspect of Training New Sales Hires?

Submitted by: Brendan Cournoyer , Director of Content Marketing, Brainshark

April 09, 2014 09:32 AM

Our recent Sales Training eBook features a collection of articles and ideas from sales and learning experts on developing a more effective sales training program. While putting the eBook together, we reached out to some of the sharpest sales minds in the business with a single question: What is the MOST important thing to focus on when training and onboarding new sales hires? The issue with onboarding new reps is that they have a LOT to learn; from general selling skills to product training ...

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Tags: Brainshark On-Demand, internal communications, sales enablement, tips and tricks

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Getting More from Marketing: Strategies for Sales Leadership [On-Demand Webinar]

Submitted by: Marit Fratelli , Sr. Content Marketing Manager, Brainshark

April 07, 2014 09:38 AM

Marketing can provide content, leads, intelligence and more, but how can you make sure sales and marketing are aligned so that sales gets what they need, when they need it? In this on-demand webinar, hear from sales enablement experts, Michael Cannon, CEO, Silver Bullet Group, Will Spendlove, VP Product Marketing, Inside View and Marc McNamara, VP Communications Solutions, Brainshark, as they answer four key questions: What new challenges exist in aligning sales and marketing? What i...

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Tags: content marketing, internal communications, sales enablement, tips and tricks

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Prepare Your Sales Force with Better Onboarding and Training [eBook]

Submitted by: Brendan Cournoyer , Director of Content Marketing, Brainshark

March 31, 2014 09:41 AM

B2B companies are faced with a number of sales training challenges, but you could argue that the biggest one is actually time. Planning a sales onboarding strategy? That takes time. Creating learning content and resources? That takes more time. Delivering that training to the reps who need it? That can take up a whole lot of time for a whole lot of people. Of course, the issue with sales is that time is – quite literally – money. Taking existing reps off the phones or out of the ...

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Tags: internal communications, sales enablement, video

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