July 17, 2014 09:01 AM
As I was perusing this Forbes list offering sage wisdom from top sales experts, I couldn’t help but be drawn to those quotes that dealt less with the sales pitch and more with the sales conversation.
It’s no secret that sales teams’ goals are closely entwined with closing deals and meeting quotas. But it may be a secret to some that engaging the customer with sales conversations, rather than canned speeches, are the way to drive success.
In a sea of (albeit help...
July 16, 2014 09:33 AM
Every marketer knows the value of delivering the right message to the right person at the right time.
E-commerce giant Amazon pioneered the now ubiquitous "Customers Who Bought This Item Also Bought” feature to offer personalized recommendations, Intuit keeps their blog fresh with adaptable calls to action, and targeted email campaigns are a dime a dozen. Marketers are able to gather and analyze more data than ever at each stage of the buying cycle. In fact, marketers cited pe...
July 10, 2014 09:06 AM
Remember the 1974 Burger King ad campaign promoting the “Have it your way” approach to getting a hamburger just the way you wanted it? If not, then know that there was a time when all burgers were the same burger: a plop of ketchup and mustard, two pickles and a bun. No variation, no unique user experience. Your burger, my burger, they were all the same burger.
Figure 1: Whose portal is this anyway?
Now, think back to your original Brainshark Content Portal experience. ...
June 16, 2014 10:06 AM
From the very first release of SlideShark Team Edition, we’ve championed the importance of controlling presentation content to ensure messaging consistency across an organization.
Having the most up-to-date content, at the right time, on any device is a surefire way to improve your team’s performance, protect the organization’s brand and – in some industries – ensure regulatory compliance. Yet at the same time, adding a level of flexibility to the mix can inc...
June 09, 2014 10:37 AM
We’ve all seen it. That email pops into your inbox that makes you cringe (and simultaneously comforts you that you weren’t the one that sent it). But those annoying messages aren’t all bad. In fact, they are one of the easiest ways to make sure your campaigns will crush their goals because you get to learn from others’ mistakes without having to make them yourself.
The best part about being an email marketer is that you are your own audience. That is, you have an i...