September 16, 2014 09:47 AM
Successful sales conversations often come down to one thing: making a connection with the customer or prospect. While it can be tempting for reps to fall back on product-centered messaging – especially if they’re selling a great product – it’s critical to keep the customer top-of-mind as you prepare for and execute your sales presentations.
Below are just a few simple tips for keeping your presentations customer-focused from our exclusive eBook: 51 Tips for Deliveri...
September 09, 2014 09:24 AM
There are typically three types of people that interact with Brainshark at your company: content creators/authors, business sponsors who manage the overall relationship, and of course, Company Administrators who manage the day-day of the Brainshark site. (These roles can also overlap.)
We have found that the more involved the Administrator is with Brainshark, the more engaging the company’s Brainshark presentations will be, and the more value the company will receive from their licens...
September 08, 2014 10:31 AM
There’s not one right way to give a sales presentation. Different sales presentations vary by style, industry, persona and more. But since presentation execution is critical for sales success, it’s always helpful to brush up on ways to knock it out of the park.
The first step to improving your presentation skills is self-awareness. What are your existing strengths? How can you bring more value?
Once you understand the type of sales presenter you are, you can zero in on ways to...
September 02, 2014 09:45 AM
In Part 1 and Part 2 of this series, I examined the use of background music and visuals in TV commercials, and how similar techniques can be applied to Brainshark presentations. Now, I’m returning to talk about audio, but this time through a different channel: radio.
It is impossible to measure what percent of Brainshark presentations have multiple narrators; but after having watched more than a thousand presentations, my guess is that it’s quite small.
As part of the res...
August 04, 2014 10:48 AM
If you were to ask a typical B2B sales reps which social network they find the most valuable, I’m guessing most would be pretty quickly answer, “LinkedIn.”
Social selling has become a key focus at many organizations, with more than a few sales experts beating the drum. Twitter and Facebook hold a lot of value in this regard, but it seems clear that LinkedIn is the network the majority of reps feel most comfortable with. (FYI, I’m basing this on no hard data; just my o...