November 12, 2014 09:48 AM
“You’re going the wrong way!”
“How would he know where we’re going?”
The scene is from Planes, Trains, and Automobiles. A couple is yelling out the car window to Del Griffith and Neal Page (John Candy and Steve Martin), trying to warn them that they are traveling the wrong way down the highway. Del has absolutely no idea he’s about to come face-to-face with two Mack trucks, and insinuates that the couple must be drunk for thinking they know ...
November 10, 2014 09:15 AM
Great content is an effective way to build a reputation as a thought leader, generate buzz, and promote awareness. Engaging video content, whitepapers, and even infographics are great for getting potential clients acquainted with your story in a way that is meaningful to them.
But content marketing is just the beginning; you need to build on that initial interest, develop trust, and eventually, progress their interest to a sale. Enter campaigning.
Campaigning is the marketer’s way to...
November 05, 2014 09:49 AM
Have you ever had a conversation like this after a sales call?
“I think these guys are going to buy!”
“What? Were you in the same meeting I was in?”
“Yes, they said they care about productivity challenges.”
“Yeah – but didn’t you catch what is going on there because of the merger?”
A bit of an exaggeration – but many times in internal debriefs there is a disconnect between what the client...
October 27, 2014 09:33 AM
Sales reps are constantly communicating with important stakeholders and serving as the face of the organization. It should come as no surprise, then, that silly mistakes come at a frighteningly high cost.
We’re all human (unless you're a zombie), so it’s easy to succumb to these pitfalls. I’m highlighting a few of them below, so hopefully this Halloween is only treats…no tricks… for sales reps.
#1. Not effectively communicating value
A recent SiriusDecisi...
October 06, 2014 10:36 AM
Presentations are an inevitable and critical part of B2B sales.
While even a great sales presentation won’t always lead to a closed deal, a poor one will stop your sale dead nearly every time. In other words – you can’t mess this up!
Our exclusive eBook, 51 Tips for Delivering a Better Sales Presentation, draws on ideas and suggestions from real sales reps and experts who understand the importance of a polished, engaging, effective presentation. It not only offers pract...