January 08, 2015 09:16 AM
Sales reps always default to what is easiest. They’re not lazy—but they do have a demanding job. And any way that you can make it easier for them is much appreciated. That’s the role of sales enablement.
Picture water running down a mountain weaving around the obstacles. Sales enablement is pushing boulders out of the way to give the water a clear path.
So what the heck does that mean? Here are some examples:
Suppose that you’ve just created a great piece of m...
January 07, 2015 09:20 AM
How do you become a member of the “10K Business Blogging Club”?
In a recent article, Business Blogging Secrets Revealed, Michael Gerard of Curata writes that “the best marketers have figured out that if you’re going to have long-term success in this content marketing evolution, investment in owned digital properties is mandatory.” He then identifies an elite group that from a study of 428 marketers—from CMOs to specialists—who have been dubbed as ...
December 18, 2014 09:05 AM
This is the third in a 3-part deep dive for Brainshark authors into best practices covered during our fall User Groups and Build a Better Brainshark Workshops. Parts 1 and 2 covered audio and slides, respectively. This final post will look at the end-user experience.
Once again, we also suggest you look at 10 Keys to Creating Engaging Brainshark Presentations, which focuses on planning your presentation.
End User Experience
A Brainshark presentation can be viewed on any device, i...
December 01, 2014 09:45 AM
This is the second in a 3-part deep dive for Brainshark authors into best practices covered during our fall User Groups and Build a Better BrainsharkWorkshops. Part 1 covered the use of audio in Brainshark presentations. Today’s post will focus on slides.
We also suggest you look at 10 Keys to Creating Engaging Brainshark Presentations, which focuses on planning your presentation.
About 78% of all Brainshark presentations include PowerPoint slides. In addition to PowerPoin...
November 25, 2014 10:01 AM
Of all people, sales reps can appreciate the art of efficiency. With lots of time on the road, on calls, and in meetings, there is little time to spare. Every rep has their own little tips, tricks, and rituals that either save them valuable minutes or help them make the most of their time. But just in case you’re looking for another reason to be thankful this season, here are 7 sales hacks that can increase your daily productivity.
Hack #1: Allocate your time to maximize efficiency...