Brainshark Ideas Blog

Looking to increase your team’s productivity? You’ve come to the right place!
Browse the Ideas Blog for the latest tips and trends on sales enablement, video and content marketing, training and eLearning, business presentations and more.

Tag: tips and tricks

Overcoming the Prospect Engagement Challenge

Submitted by: Ann Lambert , Content & Social Media Marketing Manager, Brainshark

July 20, 2015 09:31 AM

Getting in touch with prospects these days is tough. While the average sales rep makes fifty two phone calls daily, less than 1% of those calls are actually returned. And email? Less than 24% of sales emails are even OPENED, let alone read. The seemingly insurmountable task of getting and KEEPING prospects' attention is further complicated by the overwhelming availability of information online.  Your competitors are also working REALLY hard to grab your customers’ at...

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Tags: sales enablement, technology, tips and tricks

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Spring 2015 User Group Tour Recap, Part 4: Storyboarding Your Presentation

Submitted by: Irwin Hipsman , Director of Customer Community, Brainshark

July 13, 2015 09:10 AM

In the first three blog posts of this series we discussed PowerPoint training resources,  adding presentations to webpages, and sourcing media for your presentations.  The final theme that emerged from the spring User Groups was using a storyboard in the scriptwriting process. *To learn about scriptwriting, the first step of the content presentation process, check out the new on-demand BAIT Series (Brainshark Author Integrated Training). The storyboarding process was developed a...

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Tags: Brainshark, quick tips, tips and tricks, video

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How to Create a PowerPoint Design Template for Brainshark

Submitted by: Amy O'Brien , Training Manager, Brainshark

May 28, 2015 09:31 AM

One of the things we hear from Brainshark authors who take our workshops is this: “We have a standard PowerPoint template that I have to use, so I’m not sure how I can design more effective Brainsharks when I have to adhere to this deck.”    The decks are typically bullet-driven with too many background graphics taking up the slide space. They’re built for live presentations, not on-demand video communications, but because people learn that Brainshark is...

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Tags: animation, quick tips, tips and tricks, video

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5 Questions to Guide Your Sales Enablement Strategy

Submitted by: Ann Lambert , Content & Social Media Marketing Manager, Brainshark

May 21, 2015 08:55 AM

89% of sales calls provide no value to buyers, according to Forrester Research. This may sound harsh, but just think about the sales calls where reps provide redundant information that prospects have already acquired through their own research. Opportunities to communicate value and redefine prospects’ vision for your product are missed. This is a problem. And it requires a sales enablement strategy to really arm reps with the content and confidence they need to have a GREAT sales c...

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Tags: sales enablement, quick tips, tips and tricks

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5 Tips from the InsideSales Sales Acceleration Summit

Submitted by: Ann Lambert , Content & Social Media Marketing Manager, Brainshark

May 13, 2015 09:25 AM

Last week, InsideSales hosted a virtual event—the Sales Acceleration Summit—where over eighty of the top sales and marketing influencers shared their methods to increase revenue. There were too many great sessions to choose from, so I couldn’t catch them all (still enjoying watching them on-demand!). Here are the top five tips I gleaned from the event.   #1. Leverage LinkedIn for social selling Dominic Archibald of LinkedIn led How We Sell with LinkedIn at LinkedIn...

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Tags: sales enablement, quick tips, social media, tips and tricks

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