March 04, 2014 09:30 AM
Social Centered Selling reports that 73% of salespeople who use social selling techniques outperform their peers who don’t. That’s great news for reps who are already using platforms such as LinkedIn to connect with prospects. But as with everything, there is a right way and a wrong way to do it.
Mark Synek, Principal at Sales Benchmark Index knows a thing or two about using social selling to help sales and marketing leaders make their numbers. In the short video below, he reveals ...
March 03, 2014 09:56 AM
Disruptive forces — mobile, social and video — have fundamentally changed how training is designed and how learners learn. Learners are demanding access to training content 24/7, anytime, anywhere and on more than one device. This “New Normal” requires a blended approach that aligns learning with organizational needs, provides more interactive learning experiences and collaboration, and integrates training into the workflow; all while maintaining consistent messages acr...
February 25, 2014 09:14 AM
When it comes to in-house video production, many marketers are met with uncertainties about where to start, whether in-house video will make their company look unprofessional, and what type of equipment is necessary. The good news is in-house video production is a lot less scary than you think.
In a recent webinar, director of content marketing Brendan Cournoyer, graphic designer Jason Petrucci, and guest speaker Michael Helton of Combined Insurance offered actionable advice and best pr...
February 18, 2014 09:49 AM
A few months ago, Brendan Cournoyer explored the question: do tables really belong in PowerPoint, or should you kill them all together? In his review, Brendan shared some helpful tips from business presentation guru Laura M. Foley on the best ways to represent data in PowerPoint.
Through a simple example, Laura makes the case for ditching tables and opting for graphs to communicate data in a more visual way. She explains that tables often force the audience to divide their attention be...
February 14, 2014 09:54 AM
A few weeks back, Brendan Cournoyer wrote about how marketers can capitalize on live events to create a variety of video content assets featuring experts and speakers. In many of the same ways that live events are content havens, so is also true of webinars.
Just as with events, subject matter experts and industry leaders who present during webinars share a wealth of information, typically accompanied by slide content to help support their talk. From a repurposing perspecti...