Brainshark Ideas Blog

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Browse the Ideas Blog for the latest tips and trends on sales enablement, video and content marketing, training and eLearning, business presentations and more.

Tag: tips and tricks

New Brainshark Feature – Link to Web Content!

Submitted by: Kristin Simonini , Senior Director of Product Management , Brainshark

March 26, 2015 09:24 AM

We recently announced the availability of a new feature making it easier for you to point to your content that lives outside of Brainshark. This might be useful to you if you are just getting started with Brainshark and have not yet had the opportunity to truly sharkify your content, or if you simply want to keep certain materials in their original location and not load them into your Brainshark site (think blog content, press releases, company web pages etc). When you create new content,...

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Tags: product updates, tips and tricks, technology

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Projecting Content to Life: Rothko & Beam

Submitted by: Irwin Hipsman , Director of Customer Community, Brainshark

March 19, 2015 09:49 AM

It is not often that a business-focused blog starts off with an art review, but hold on for a few paragraphs. In the middle of this brutal Boston winter, I visited the newly-renovated Harvard Art Museum in Cambridge, MA. If you like to see art in a beautiful space, it is free on Saturday mornings. The highlights of the visit were the Rothko Murals, on display until July 2015. They were originally hung in 1961 in an undergraduate dining hall at Harvard (go figure). I know that Rothko woul...

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Tags: iPad, iPhone, quick tips, technology, tablet, tips and tricks, video

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How to Tell a Great Story in Sales

Submitted by: Ann Lambert , Content & Social Media Marketing Manager, Brainshark

March 18, 2015 09:28 AM

“You can have a great story, but you must make it apparently obvious.” These were the words of Corporate Visions Chief Strategy and Marketing Officer, Tim Riesterer, as he addressed our company at a recent meeting. He started with a story of man named Morton Grodzins, whose research and publications were the basis for Malcom Gladwell’s Tipping Point. Never heard of Grodzins? His point exactly. Gladwell, on the other hand, is renowned for a work that was quite literally h...

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Tags: external communications, quick tips, sales enablement, tips and tricks

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Should Sales Reps Care About Twitter? (and Other Social Selling Questions)

Submitted by: Brendan Cournoyer , Director of Content Marketing, Brainshark

March 16, 2015 10:04 AM

Sales reps have a lot of questions about social selling these days. For example – what’s the deal with Twitter? With that in mind, here is a short Q&A to help answer some of your most burning Twitter and social selling questions. Pretend I’m a rep who knows absolutely nothing about social selling – why should I care about any of this? Social selling is a great way to engage directly with audiences who MIGHT be interested in learning more about your product...

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Tags: quick tips, sales enablement, social media, tips and tricks

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3 Social Selling Learning Risks Sales Enablement Should Be Mitigating Now

Submitted by: Guest Contributor

March 11, 2015 09:46 AM

This article was submitted by Amar Sheth, Sales for Life It’s 2015 and social selling is catching on.  In fact, it will be one of the core, strategic programs that sales enablement will have to address and deploy across the enterprise for the coming years. Chances are, sales professionals in your company have heard about social selling.  In fact, you may already have a few pockets of excellence emerging within the sales team. Managing Multiple Levels of Learning While...

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Tags: sales enablement, quick tips, social media, tips and tricks

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