Brainshark Ideas Blog

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Browse the Ideas Blog for the latest tips and trends on sales enablement, video and content marketing, training and eLearning, business presentations and more.

Tag: tips and tricks

Why Salespeople Need to Be Problem FINDERS, Not Just Solvers

Submitted by: Ann Lambert , Content & Social Media Marketing Manager, Brainshark

October 15, 2015 10:10 AM

Sometimes an outsider’s perspective is all you need to see things differently—to look at something through a new lens and gain clarity that you wouldn’t have otherwise had. That’s exactly what Daniel Pink is for the sales industry. In a recent podcast interview with Jill Konrath, Pink divulged that after twenty years writing about business, he realized he had never written about sales. He had, however, spent a lot of time selling—not only books but selling p...

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Tags: sales enablement, tips and tricks

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22 Tips for Better Sales Readiness [eBook]

Submitted by: Ann Lambert , Content & Social Media Marketing Manager, Brainshark

September 03, 2015 08:58 AM

Just because reps THINK they’re ready to have the types of conversations that move deals forward, doesn’t mean it’s true. In fact, there is a real and universal struggle at many organizations to get sales reps prepared to sell efficiently, effectively, and productively. Consider these stats: SiriusDecisions has found that 38% of companies lack a formalized sales onboarding program. According to The TAS Group, as many as 67% of sales reps fail to reach quota ev...

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Tags: sales enablement, quick tips, tips and tricks

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Overhaul Sales Training to Win and Retain More Customers [Report]

Submitted by: Ann Lambert , Content & Social Media Marketing Manager, Brainshark

August 27, 2015 09:00 AM

It’s the age of the customer, and digitally empowered buyers expect salespeople to have the skills and knowledge to deliver REAL value and solve complex problems—not just pitch their product. But, according to a new report from Forrester Research, Overhaul Sales Training to Win and Retain More Customers, that’s a more difficult feat than many organizations bargained for. So, why is it that “developing relevant, competent, and productive sales forces is a far more ...

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Tags: sales enablement, quick tips, technology, tips and tricks

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Strategies for Selling Outside the Comfort Zone

Submitted by: Wendy Goeckel , Sales Enablement Principal, Brainshark

August 20, 2015 09:05 AM

Sales reps tend to have a comfort zone. It’s not uncommon to have successful reps who are GREAT at selling to a specific role about a specific challenge that they are familiar with. Where they run into problems is if they have to move out of their comfort zone to sell to different people, in different industries, or with different challenges. It’s an entirely different ball game. And you might assume that because a rep is really great in their comfort zone, it’s going t...

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4 Easy Social Selling Tips from a Rep Who Knows

Submitted by: Liz Couchon , Director of Sales Knowledge Management , Brainshark

August 13, 2015 09:14 AM

At Brainshark, we are in the midst of rolling out a full-scale program for social selling. During this project, I’ve been lucky enough to get some help from Bob Hutchinson, one of my colleagues in sales who happens to be an expert on social selling. Here are some of the things he’s taught me about how to be an effective social seller. #1. Don’t be anonymous You can set your LinkedIn security settings to hide your name when you are checking out other people’s profil...

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Tags: quick tips, sales enablement, social media, technology, tips and tricks

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