July 20, 2015 09:31 AM
Getting in touch with prospects these days is tough. While the average sales rep makes fifty two phone calls daily, less than 1% of those calls are actually returned. And email? Less than 24% of sales emails are even OPENED, let alone read. The seemingly insurmountable task of getting and KEEPING prospects' attention is further complicated by the overwhelming availability of information online.
Your competitors are also working REALLY hard to grab your customers’ at...
July 13, 2015 09:10 AM
In the first three blog posts of this series we discussed PowerPoint training resources, adding presentations to webpages, and sourcing media for your presentations. The final theme that emerged from the spring User Groups was using a storyboard in the scriptwriting process.
*To learn about scriptwriting, the first step of the content presentation process, check out the new on-demand BAIT Series (Brainshark Author Integrated Training).
The storyboarding process was developed a...
May 28, 2015 09:31 AM
One of the things we hear from Brainshark authors who take our workshops is this:
“We have a standard PowerPoint template that I have to use, so I’m not sure how I can design more effective Brainsharks when I have to adhere to this deck.”
The decks are typically bullet-driven with too many background graphics taking up the slide space. They’re built for live presentations, not on-demand video communications, but because people learn that Brainshark is...
May 21, 2015 08:55 AM
89% of sales calls provide no value to buyers, according to Forrester Research. This may sound harsh, but just think about the sales calls where reps provide redundant information that prospects have already acquired through their own research. Opportunities to communicate value and redefine prospects’ vision for your product are missed.
This is a problem. And it requires a sales enablement strategy to really arm reps with the content and confidence they need to have a GREAT sales c...
May 13, 2015 09:25 AM
Last week, InsideSales hosted a virtual event—the Sales Acceleration Summit—where over eighty of the top sales and marketing influencers shared their methods to increase revenue. There were too many great sessions to choose from, so I couldn’t catch them all (still enjoying watching them on-demand!).
Here are the top five tips I gleaned from the event.
#1. Leverage LinkedIn for social selling
Dominic Archibald of LinkedIn led How We Sell with LinkedIn at LinkedIn...