December 03, 2013 10:10 AM
While the data shows that more B2B content marketers than ever are now using online video, the numbers don’t say a lot about how they’re using it.
Sure, video marketing is a valuable strategy, but the way you utilize it is just as important as the format itself. The good news is that there’s a LOT you can do with online video these days (for example, here are 10 simple video marketing ideas any one can use). But for content teams with limited time and resources, the question...
November 26, 2013 04:23 PM
This article was originally posted to BrightCarbon.com.
Do you hate presenting? Do you wish you were a more confident presenter? Have you spent time working on your breathing, nerves, or body language to try and improve how you present?
It probably didn’t work. You most likely still dislike presenting. You may feel like not presenting well is some sort of deficiency in your professional skill-set that’s somehow holding you back. Good news. It’s not your fault.
November 25, 2013 09:23 AM
Sometimes, it all comes down to who you know. Other times, it’s all about who you follow.
While the Brainshark Ideas Blog is a great resource for training specialist and L&D professionals, we’re hardly the only ones talking about ways to deliver more effective eLearning. With that in mind, here’s a short list of some of our favorite (and most influential) figures in the eLearning and online training universe.
Jane Bozarth, Bozarthzone
Jane is an eLearning professional a...
November 22, 2013 09:45 AM
The power of video allows companies to tell their unique story and communicate their value proposition in a way that grabs attention and ensures greater retention – both for prospects and for salespeople.
In a recent webinar, Using Video to Improve Demand Generation and Sales Enablement, I demonstrated how leading companies are using video to drive demand generation campaigns, initiate and drive sales conversations, train sales reps and partners, and help close more business.
November 21, 2013 10:51 AM
After the Tampa Brainshark User Group Meeting in October, Ana Belczyk, a Project Specialist and Brainshark Administrator at Siemens, asked:
“What would be a good source to visit, subscribe to, etc., to stay ‘in the know’ about presentation-related tools and emerging technologies? Are there any particular print or online resources that you can recommend to continuously learn about these types of tools?”
Although there are apparently 72 billion present...