Ideas Blog

Not just a Blog...

Read customer success stories, discover new Brainshark and PowerPoint tips and tricks, keep up with video and eLearning trends, and much more. Most importantly, get inspired!

Tag: tips and tricks

Audio Lessons for Brainshark Authors: What You Can Learn from the Radio

Submitted by: Irwin Hipsman , Director of Customer Community, Brainshark

September 02, 2014 09:45 AM

In Part 1 and Part 2 of this series, I examined the use of background music and visuals in TV commercials, and how similar techniques can be applied to Brainshark presentations. Now, I’m returning to talk about audio, but this time through a different channel: radio. It is impossible to measure what percent of Brainshark presentations have multiple narrators; but after having watched more than a thousand presentations, my guess is that it’s quite small.  As part of the res...

Read more

Tags: audio, Brainshark On-Demand, quick tips, tips and tricks

Comments

5 Things to Know about the New LinkedIn Sales Navigator

Submitted by: Brendan Cournoyer , Director of Content Marketing, Brainshark

August 04, 2014 10:48 AM

If you were to ask a typical B2B sales reps which social network they find the most valuable, I’m guessing most would be pretty quickly answer, “LinkedIn.” Social selling has become a key focus at many organizations, with more than a few sales experts beating the drum. Twitter and Facebook hold a lot of value in this regard, but it seems clear that LinkedIn is the network the majority of reps feel most comfortable with. (FYI, I’m basing this on no hard data; just my o...

Read more

Tags: sales enablement, social media, tips and tricks

Comments

Gamification for Sales Teams: What It Means for B2Bs

Submitted by: Ann Lambert , Content & Social Media Marketing Manager, Brainshark

August 01, 2014 08:52 AM

In a previous blog post, I looked at the use of gamification in marketing to create a network of advocates and habitual content sharers for your organization. Having effectively convinced you to gamify your content marketing efforts (I did, right?), I’m back to share the benefits of a similar approach – specifically for sales teams. Despite the 2012 Gartner report that called gamification a fad “being driven by novelty and hype” which was sure to die by 2014, gamific...

Read more

Tags: tips and tricks, sales enablement

Comments

Change the Game by Making it a Game: Marketing and Gamification

Submitted by: Ann Lambert , Content & Social Media Marketing Manager, Brainshark

July 30, 2014 09:30 AM

Last year, Sirius Decisions reported that an average of 70% of all B2B marketing content goes unused. That can mean a lot of things, of course, but the broader point is simple: many B2Bs simply aren’t getting enough out of the content they create. From a marketing perspective, there’s nothing worse than creating valuable content that barely sees the light of day. Wouldn’t it be great if you had a way to get employees and customers to evangelize and share those resources on ...

Read more

Tags: content marketing, social media, tips and tricks

Comments

5 Compelling Quotes from Top Sales Experts – Read ‘Em and Tweet

Submitted by: Ann Lambert , Content & Social Media Marketing Manager, Brainshark

July 17, 2014 09:01 AM

As I was perusing this Forbes list offering sage wisdom from top sales experts, I couldn’t help but be drawn to those quotes that dealt less with the sales pitch and more with the sales conversation.  It’s no secret that sales teams’ goals are closely entwined with closing deals and meeting quotas.  But it may be a secret to some that engaging the customer with sales conversations, rather than canned speeches, are the way to drive success. In a sea of (albeit help...

Read more

Tags: sales enablement, tips and tricks

Comments