May 28, 2015 09:31 AM
One of the things we hear from Brainshark authors who take our workshops is this:
“We have a standard PowerPoint template that I have to use, so I’m not sure how I can design more effective Brainsharks when I have to adhere to this deck.”
The decks are typically bullet-driven with too many background graphics taking up the slide space. They’re built for live presentations, not on-demand video communications, but because people learn that Brainshark is...
May 21, 2015 08:55 AM
89% of sales calls provide no value to buyers, according to Forrester Research. This may sound harsh, but just think about the sales calls where reps provide redundant information that prospects have already acquired through their own research. Opportunities to communicate value and redefine prospects’ vision for your product are missed.
This is a problem. And it requires a sales enablement strategy to really arm reps with the content and confidence they need to have a GREAT sales c...
May 13, 2015 09:25 AM
Last week, InsideSales hosted a virtual event—the Sales Acceleration Summit—where over eighty of the top sales and marketing influencers shared their methods to increase revenue. There were too many great sessions to choose from, so I couldn’t catch them all (still enjoying watching them on-demand!).
Here are the top five tips I gleaned from the event.
#1. Leverage LinkedIn for social selling
Dominic Archibald of LinkedIn led How We Sell with LinkedIn at LinkedIn...
May 05, 2015 08:37 AM
SiriusDecisions Summit 2015 is just around the corner, and as in past years, sales enablement is bound to be a hot topic throughout the week.
So which sessions should you circle on your agenda this year? If you’re headed to Nashville and looking to get your “enablement” on, here are three you might want to check out.
(In between these sessions, be sure to swing by the Brainshark booth! You can meet our executive team, get a look at the Brainshark Sales Accelerator for ...
April 16, 2015 08:42 AM
Many companies classify pipeline as a leading indicator for success. But in some sales organizations, pipeline and forecast reviews are thought of as “storytime,” or wishful thinking on what might close this month or quarter. For these organizations, pipeline on its own is a lagging indicator, because it doesn’t accurately reflect reality or help drive better performance. It’s a look back at activity without confidence in the future.
And that’s what lagging...