November 25, 2014 10:01 AM
Of all people, sales reps can appreciate the art of efficiency. With lots of time on the road, on calls, and in meetings, there is little time to spare. Every rep has their own little tips, tricks, and rituals that either save them valuable minutes or help them make the most of their time. But just in case you’re looking for another reason to be thankful this season, here are 7 sales hacks that can increase your daily productivity.
Hack #1: Allocate your time to maximize ef...
November 24, 2014 09:41 AM
This fall, the Brainshark Customer Community and Learning & Development teams hit the road and visited 19 cities for our Design Like an Artist Workshops and User Group Meetings. From London to Toronto, Los Angeles to New York City, and Des Moines to Pittsburgh, we met hundreds of customers who make all sorts of Brainshark presentations for a variety of use cases.
This is the first in a 3-part deep dive into best practices for Brainshark authors that were discussed at these meetings. In ...
November 12, 2014 09:48 AM
“You’re going the wrong way!”
“How would he know where we’re going?”
The scene is from Planes, Trains, and Automobiles. A couple is yelling out the car window to Del Griffith and Neal Page (John Candy and Steve Martin), trying to warn them that they are traveling the wrong way down the highway. Del has absolutely no idea he’s about to come face-to-face with two Mack trucks, and insinuates that the couple must be drunk for thinking they know ...
November 10, 2014 09:15 AM
Great content is an effective way to build a reputation as a thought leader, generate buzz, and promote awareness. Engaging video content, whitepapers, and even infographics are great for getting potential clients acquainted with your story in a way that is meaningful to them.
But content marketing is just the beginning; you need to build on that initial interest, develop trust, and eventually, progress their interest to a sale. Enter campaigning.
Campaigning is the marketer’s way to...
November 05, 2014 09:49 AM
Have you ever had a conversation like this after a sales call?
“I think these guys are going to buy!”
“What? Were you in the same meeting I was in?”
“Yes, they said they care about productivity challenges.”
“Yeah – but didn’t you catch what is going on there because of the merger?”
A bit of an exaggeration – but many times in internal debriefs there is a disconnect between what the client...