April 23, 2014 09:40 AM
The following is a short excerpt from our free Sales Enablement eBook.
These days, buyers spend more time researching products and services before ever engaging with a sales rep. Because of this, it’s more important than ever for marketers to create quality, useful content to help move potential customers through the buying cycle.
Content Marketing Institute reports that creating enough content was among the top challenges for B2B marketing organizations in 2013. To keep up with demands, ...
April 08, 2014 09:27 AM
Everywhere you look, experts are predicting that video will be a top social media trend again this year, but they’re not the only ones placing added emphasis on social video. Top social media channels are showing their commitment to video in the form of platform updates that more prominently feature video – like Facebook’s introduction of auto-play videos in its newsfeed, Twitter’s Vine and many more.
It’s important to have a strategy in place to guide the...
April 07, 2014 09:38 AM
Marketing can provide content, leads, intelligence and more, but how can you make sure sales and marketing are aligned so that sales gets what they need, when they need it?
In this on-demand webinar, hear from sales enablement experts, Michael Cannon, CEO, Silver Bullet Group, Will Spendlove, VP Product Marketing, Inside View and Marc McNamara, VP Communications Solutions, Brainshark, as they answer four key questions:
What new challenges exist in aligning sales and marketing?
April 01, 2014 09:44 AM
New research shows that technology companies have made video a key part of their content marketing strategies in 2014.
The use of online video content has been on the rise with B2B content marketers for several years now, increasing 15% from 2011 to 2013 according to data from the Content Marketing Institute (CMI). Based on the latest numbers, you might wonder if technology companies are influencing that surge in usage all by themselves.
A new study conducted by CMI and MarketingProfs looks s...
March 19, 2014 08:57 AM
The following is a short excerpt from the free eBook, The Marketer’s Guide to Video SEO.
One of the greatest benefits of posting your video content to YouTube is the SEO value that comes with it. YouTube is one of the largest search engines in the world (second only to Google), and with that popularity comes extremely high authority in Google search.
When publishing videos to YouTube, it’s important to apply SEO best practices to certain areas of the page. For example: