Brainshark Ideas Blog

Looking to increase your team’s productivity? You’ve come to the right place!
Browse the Ideas Blog for the latest tips and trends on sales enablement, video and content marketing, training and eLearning, business presentations and more.

Tag: content marketing

Key Sales Takeaways from SiriusDecisions Summit 2015

Submitted by: Brendan Cournoyer , Director of Content Marketing, Brainshark

May 18, 2015 11:52 AM

The 10th annual SiriusDecisions Summit has come and gone, and this year’s event had a little bit of everything: great sessions, green ties – even some Magic. As usual, the Summit proved to be a top event for those seeking ideas to increase sales productivity and better enable their sales teams. From B2B studies and frameworks to sales strategies and content ideas, there was certainly a lot to take in. So before you relive some of the week’s most interesting (and entertai...

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Tags: content marketing, sales enablement, technology

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21 Buzzworthy Tweets from #SDSummit 2015

Submitted by: Ann Lambert , Content & Social Media Marketing Manager, Brainshark

May 14, 2015 10:56 AM

If you weren’t able to make it to Nashville for the annual SiriusDecisons Summit, you certainly could have stayed up to date on the latest sales and marketing trends, thought leadership, and stats on Twitter. Simply following the #SDSummit hashtag revealed a wealth of information—once you got past all the videos and pictures of the Neon Trees concert from Wednesday night at the Summit, of course. From polls and surveys to quotes and case studies from influential sales and...

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Tags: content marketing, sales enablement, social media

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Are You Arming Sales Reps with the Right Content at the Right Time?

Submitted by: Ann Lambert , Content & Social Media Marketing Manager, Brainshark

May 11, 2015 08:45 AM

The term “content in context” has become a popular one in sales enablement – but WHY is it so important for sales? Our exclusive whitepaper, What Is Content in Context? (And Why It Matters for Sales), answers that very question. Intelligent, contextual content is valuable for B2B sales reps for a few reasons, including: #1. Increased Productivity Studies have shown that reps waste 40% of their time just looking for the right content to share with prospects and custome...

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Tags: content marketing, sales enablement

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SiriusDecisions Summit 2015 Preview: 3 Sales Enablement Sessions to Check Out

Submitted by: Brendan Cournoyer , Director of Content Marketing, Brainshark

May 05, 2015 08:37 AM

SiriusDecisions Summit 2015 is just around the corner, and as in past years, sales enablement is bound to be a hot topic throughout the week. So which sessions should you circle on your agenda this year? If you’re headed to Nashville and looking to get your “enablement” on, here are three you might want to check out. (In between these sessions, be sure to swing by the Brainshark booth! You can meet our executive team, get a look at the Brainshark Sales Accelerator for ...

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Tags: content marketing, sales enablement, technology, tips and tricks, quick tips

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B2B Marketing and the Shift to Customer-Focused Sales Enablement [Report]

Submitted by: Ann Lambert , Content & Social Media Marketing Manager, Brainshark

April 30, 2015 09:01 AM

As a buyer, there’s nothing more frustrating than seeking genuine responses about a product and being met with an impersonal marketing message churned out by and automated system. Prospects want people, not machines. As Forrester’s Laura Ramos writes in a recent report, it’s time to humanize the sales process—and marketing needs to support that transition through customer-focused sales enablement. In the report, titled From Priming the Pipeline to Engaging Buyers:...

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Tags: content marketing, technology, sales enablement, quick tips

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