June 05, 2015 09:40 AM
Have you heard of influencer marketing? It’s a valuable part of any content and social media strategy. It can also help you deliver powerful, credible content for sales enablement.
For B2B companies, an influencer is an expert or thought leader that has – you guessed it – influence over the buyers in your particular market. Developing relationships (and content) with these folks can help you in a lot of ways.
Few understand the power of influencer marketing as much as...
May 18, 2015 11:52 AM
The 10th annual SiriusDecisions Summit has come and gone, and this year’s event had a little bit of everything: great sessions, green ties – even some Magic.
As usual, the Summit proved to be a top event for those seeking ideas to increase sales productivity and better enable their sales teams.
From B2B studies and frameworks to sales strategies and content ideas, there was certainly a lot to take in. So before you relive some of the week’s most interesting (and entertai...
May 14, 2015 10:56 AM
If you weren’t able to make it to Nashville for the annual SiriusDecisons Summit, you certainly could have stayed up to date on the latest sales and marketing trends, thought leadership, and stats on Twitter. Simply following the #SDSummit hashtag revealed a wealth of information—once you got past all the videos and pictures of the Neon Trees concert from Wednesday night at the Summit, of course.
From polls and surveys to quotes and case studies from influential sales and...
May 11, 2015 08:45 AM
The term “content in context” has become a popular one in sales enablement – but WHY is it so important for sales? Our exclusive whitepaper, What Is Content in Context? (And Why It Matters for Sales), answers that very question.
Intelligent, contextual content is valuable for B2B sales reps for a few reasons, including:
#1. Increased Productivity
Studies have shown that reps waste 40% of their time just looking for the right content to share with prospects and custome...
May 05, 2015 08:37 AM
SiriusDecisions Summit 2015 is just around the corner, and as in past years, sales enablement is bound to be a hot topic throughout the week.
So which sessions should you circle on your agenda this year? If you’re headed to Nashville and looking to get your “enablement” on, here are three you might want to check out.
(In between these sessions, be sure to swing by the Brainshark booth! You can meet our executive team, get a look at the Brainshark Sales Accelerator for ...