August 03, 2015 08:56 AM
A new study from Salesforce highlights the important role content plays in the present and future of B2B sales – something top-performing organizations are already well aware of.
In June, Salesforce released its 2015 State of Sales report, a detailed study aimed to uncover the top trends that are driving the future of sales. This is the first time Salesforce has released this type of report, and the company polled more than 2,300 sales leaders to examine what currently separates to...
July 07, 2015 09:23 AM
Consider these stats:
80% of senior executives watch more video in 2015 than they did last year
75% of senior executives watch business related videos on a weekly basis
59% of executives would rather watch a video than read an article.
There’s no doubt that online video is popular these days. And B2B marketers are adapting their digital marketing strategies accordingly. But for those late to the party, or looking for up-to-date tips on how to navigate the world of B2B ...
June 05, 2015 09:40 AM
Have you heard of influencer marketing? It’s a valuable part of any content and social media strategy. It can also help you deliver powerful, credible content for sales enablement.
For B2B companies, an influencer is an expert or thought leader that has – you guessed it – influence over the buyers in your particular market. Developing relationships (and content) with these folks can help you in a lot of ways.
Few understand the power of influencer marketing as much as...
May 18, 2015 11:52 AM
The 10th annual SiriusDecisions Summit has come and gone, and this year’s event had a little bit of everything: great sessions, green ties – even some Magic.
As usual, the Summit proved to be a top event for those seeking ideas to increase sales productivity and better enable their sales teams.
From B2B studies and frameworks to sales strategies and content ideas, there was certainly a lot to take in. So before you relive some of the week’s most interesting (and entertai...
May 14, 2015 10:56 AM
If you weren’t able to make it to Nashville for the annual SiriusDecisons Summit, you certainly could have stayed up to date on the latest sales and marketing trends, thought leadership, and stats on Twitter. Simply following the #SDSummit hashtag revealed a wealth of information—once you got past all the videos and pictures of the Neon Trees concert from Wednesday night at the Summit, of course.
From polls and surveys to quotes and case studies from influential sales and...