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Tag: content marketing

Brainshark Player Customization: Your Player, Your Way

Submitted by: Kathy Doherty , Professional Services Developer, Brainshark

July 28, 2014 09:50 AM

When it comes to enabling you to customize your Brainshark experience, we’re continuing to pull out all the stops.  Recently we launched our advanced content portal customization feature that enables you to have your portal your way. It’s easy  and it’s free. If you’re familiar with portal customization and if customizing your Brainshark experience is something you’d like to explore further, then keep reading.  There are already numerous ways to...

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Tags: Brainshark On-Demand, content marketing, product updates, quick tips, video

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3 Reasons Content Marketers Fail at Sales Enablement

Submitted by: Brendan Cournoyer , Director of Content Marketing, Brainshark

July 22, 2014 09:23 AM

Last year, HubSpot’s 2013 State of Inbound Marketing report found that only 24% of marketers surveyed had a defined lead handoff agreement with its sales teams. This prompted B2B marketing writer and speaker Tony Zambito to post that 76% of content marketers were forgetting about sales enablement. Tony makes some great points in the article, but it’s also an interesting take that speaks to the evolving perception of sales enablement amongst B2Bs. It’s hard to deny th...

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Tags: content marketing, sales enablement

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Personalized Marketing: Tips for Personalizing Your Buyer’s Journey

Submitted by: Eileen Chow , Online Marketing Campaign Specialist, Brainshark

July 16, 2014 09:33 AM

Every marketer knows the value of delivering the right message to the right person at the right time.  E-commerce giant Amazon pioneered the now ubiquitous "Customers Who Bought This Item Also Bought” feature to offer personalized recommendations, Intuit keeps their blog fresh with adaptable calls to action, and targeted email campaigns are a dime a dozen. Marketers are able to gather and analyze more data than ever at each stage of the buying cycle. In fact, marketers cited pe...

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Tags: content marketing, SEO, video, tips and tricks

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Is Your Video Content Adding Enough Value? (And Some Other Important Questions)

Submitted by: Brendan Cournoyer , Director of Content Marketing, Brainshark

June 11, 2014 10:40 AM

It’s really easy to get excited about using solutions like Brainshark to create lots of video content for your company – and it should be exciting! With today’s technology, pretty much anyone can create engaging video presentations quickly and easily. Of course, this doesn’t mean you need to start creating video content just for the sake of making more videos. As with any other content format, for your video presentations to truly add value, there needs to be a clea...

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Tags: content marketing

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Content & Social: The New One-Two Punch to Build Pipeline [On-Demand Webinar]

Submitted by: Marit Fratelli , Sr. Content Marketing Manager, Brainshark

May 28, 2014 09:27 AM

Are you looking for new ways to build out your pipeline? Check out this on-demand webinar, presented by social selling expert Koka Sexton of LinkedIn and content expert Marc McNamara of Brainshark, as they outline how to attract buyers with content with methods to create a sustainable social selling system. View Now: Content & Social: The New One-Two Punch to Build Pipeline “Great sales people understand that they have to become their own mini-marketers,” said Sexton. &ld...

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Tags: social media, webinar replay, content marketing, sales enablement

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