September 18, 2014 09:46 AM
Sales enablement. Content marketing.
Anyone still unsure about the link between the two needed only to have their sights set on the quiet banks of Lake Erie last week, where the world’s biggest annual content marketing event was taking place.
For the fourth consecutive year (I have the ribbon to prove it!), I made my way to Cleveland for Content Marketing World. It was a great event as always, and more so than any other year, I couldn’t help but notice the common thread of sale...
September 03, 2014 09:46 AM
There’s no doubt about it. Content marketing is becoming the predominant method of acquiring brand awareness and generating leads. Per dollar spent, it generates three times as much as traditional marketing, according to Content Marketing Institute, which is probably why marketers spend nearly a third of their budget on it.
Recently, NewsCred’s 50 Stats You Need to Know About Content Marketing illustrates just how integral custom content is to growing business. Although good sta...
August 22, 2014 09:46 AM
Any graphic designer will tell you that visuals are essential to what they do. Visual stimulation is the impetus for audiences to look at, be drawn to, and engage with their work.
This is also true for any form of business communications. Whether you are producing the content, enabling sales reps, training staff, or marketing to generate leads, the power of the visual is real.
I recently downloaded a NewsCred eBook: The Power of Visual Storytelling. They teamed up with Getty to present the...
August 14, 2014 10:43 AM
We work hard to make the Brainshark Ideas Blog a valuable place to find sales enablement tips and ideas – but we’re not the only ones talking about it.
To stay up on the latest tips and trends, here are nine of our other favorite sales enablement blogs to add to your top 10 list (in no particular order).
#1. SiriusDecisions Blog
The SiriusDecisions blog is loaded with topics related to sales and marketing technology, with special attention paid to sales enablement. While...
August 11, 2014 10:58 AM
As the popularity of video marketing continues to rise, its fire is only fueled by the simultaneously booming mobile and social media marketing spaces. Collectively, they have transformed the way customers receive information and, as a result, have challenged businesses to adapt in order to effectively reach and engage their target audiences.
Consider these stats:
91% of U.S. brand and agency marketers view social media as the most effective way to distribute and share videos, articles,...