July 22, 2014 09:23 AM
Last year, HubSpot’s 2013 State of Inbound Marketing report found that only 24% of marketers surveyed had a defined lead handoff agreement with its sales teams. This prompted B2B marketing writer and speaker Tony Zambito to post that 76% of content marketers were forgetting about sales enablement.
Tony makes some great points in the article, but it’s also an interesting take that speaks to the evolving perception of sales enablement amongst B2Bs.
It’s hard to deny th...
July 16, 2014 09:33 AM
Every marketer knows the value of delivering the right message to the right person at the right time.
E-commerce giant Amazon pioneered the now ubiquitous "Customers Who Bought This Item Also Bought” feature to offer personalized recommendations, Intuit keeps their blog fresh with adaptable calls to action, and targeted email campaigns are a dime a dozen. Marketers are able to gather and analyze more data than ever at each stage of the buying cycle. In fact, marketers cited pe...
June 11, 2014 10:40 AM
It’s really easy to get excited about using solutions like Brainshark to create lots of video content for your company – and it should be exciting! With today’s technology, pretty much anyone can create engaging video presentations quickly and easily.
Of course, this doesn’t mean you need to start creating video content just for the sake of making more videos. As with any other content format, for your video presentations to truly add value, there needs to be a clea...
May 28, 2014 09:27 AM
Are you looking for new ways to build out your pipeline?
Check out this on-demand webinar, presented by social selling expert Koka Sexton of LinkedIn and content expert Marc McNamara of Brainshark, as they outline how to attract buyers with content with methods to create a sustainable social selling system.
View Now: Content & Social: The New One-Two Punch to Build Pipeline
“Great sales people understand that they have to become their own mini-marketers,” said Sexton. &ld...
May 23, 2014 09:10 AM
For anyone tasked with creating content these days, the word “engagement” tends to come up quite a bit.
Whether you’re producing content for marketing, sales enablement, training – anything, it’s not enough to just throw something together into a doc and hope for the best. For that content to actually be considered successful, it has to (at least in some way) make an impact with your audience.
This is certainly a burning issue for content marketers, where the e...