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Read customer success stories, discover new Brainshark and PowerPoint tips and tricks, keep up with video and eLearning trends, and much more. Most importantly, get inspired!

Tag: content marketing

9 Essential Sales Enablement Blogs

Submitted by: Bridgette Kosek , Brainshark

August 14, 2014 10:43 AM

We work hard to make the Brainshark Ideas Blog a valuable place to find sales enablement tips and ideas – but we’re not the only ones talking about it. To stay up on the latest tips and trends, here are nine of our other favorite sales enablement blogs to add to your top 10 list (in no particular order). #1. SiriusDecisions Blog The SiriusDecisions blog is loaded with topics related to sales and marketing technology, with special attention paid to sales enablement. While...

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Tags: content marketing, sales enablement

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Marketing in the Mobile-Social-Video Age [Report]

Submitted by: Ann Lambert , Content & Social Media Marketing Manager, Brainshark

August 11, 2014 10:58 AM

As the popularity of video marketing continues to rise, its fire is only fueled by the simultaneously booming mobile and social media marketing spaces. Collectively, they have transformed the way customers receive information and, as a result, have challenged businesses to adapt in order to effectively reach and engage their target audiences. Consider these stats: 91% of U.S. brand and agency marketers view social media as the most effective way to distribute and share videos, articles,...

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Tags: channels, content marketing, iPod, iPhone, iPad, social media, technology, video, YouTube

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Video Content ROI Takes Flight: Marketing Lessons from the Airline Industry

Submitted by: Ann Lambert , Content & Social Media Marketing Manager, Brainshark

August 07, 2014 09:25 AM

Video killed the radio star. And ever since, it has been killing static content. Especially as online video content has become easily accessible virtually anywhere there is an internet-connected device, it’s now one of the one of the most preferred (and even expected) channels for receiving information. Why read an ad when you can be sucked into the brand experience through an action-packed 30-second clip? Why read an article on a rising trend when you can watch an animated parody or...

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Tags: content marketing, iPad, iPhone, social media, video, YouTube

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Change the Game by Making it a Game: Marketing and Gamification

Submitted by: Ann Lambert , Content & Social Media Marketing Manager, Brainshark

July 30, 2014 09:30 AM

Last year, Sirius Decisions reported that an average of 70% of all B2B marketing content goes unused. That can mean a lot of things, of course, but the broader point is simple: many B2Bs simply aren’t getting enough out of the content they create. From a marketing perspective, there’s nothing worse than creating valuable content that barely sees the light of day. Wouldn’t it be great if you had a way to get employees and customers to evangelize and share those resources on ...

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Tags: content marketing, social media, tips and tricks

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Brainshark Player Customization: Your Player, Your Way

Submitted by: Kathy Doherty , Professional Services Developer, Brainshark

July 28, 2014 09:50 AM

When it comes to enabling you to customize your Brainshark experience, we’re continuing to pull out all the stops.  Recently we launched our advanced content portal customization feature that enables you to have your portal your way. It’s easy  and it’s free. If you’re familiar with portal customization and if customizing your Brainshark experience is something you’d like to explore further, then keep reading.  There are already numerous ways to...

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Tags: Brainshark On-Demand, content marketing, product updates, quick tips, video

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