November 10, 2014 09:15 AM
Great content is an effective way to build a reputation as a thought leader, generate buzz, and promote awareness. Engaging video content, whitepapers, and even infographics are great for getting potential clients acquainted with your story in a way that is meaningful to them.
But content marketing is just the beginning; you need to build on that initial interest, develop trust, and eventually, progress their interest to a sale. Enter campaigning.
Campaigning is the marketer’s way to...
November 03, 2014 09:48 AM
As the year winds down, B2Bs are starting to talk about trends: what has worked, what hasn’t, what are plans for next year? Several sources this year have commented on the popularity of video as a content marketing tool. And we’re very familiar with stats that support its versatility and how widely video is being consumed.
It comes as no surprise then, that Software Advice’s recent B2B Demand Generation Benchmark Report falls right in step with the video marketing fanfare&...
October 23, 2014 09:25 AM
Searching for a read that piques your interest? There are thousands of articles to choose from every day—you shouldn’t have to look hard. But you may have to sift through quite a few to find a high quality piece of content. Unless, of course, the brand or author has done an excellent job of distributing it.
I recently came across an AdAge article on the importance of supporting great content with smart distribution (it popped up in my Google Alerts for video content marketing...
October 08, 2014 11:09 AM
The numbers don’t lie. Data shows that the use of video continues to rise with B2Bs – and marketers are super-happy with the results.
Fall is here, and that means Content Marketing Institute (CMI) and MarketingProfs have once again joined forces to deliver their annual B2B Content Marketing Benchmarks, Budgets, and Trends report. In years past, we’ve seen a steady (and at times dramatic) rise in the use of video content among B2B marketers, and this year’s resu...
October 03, 2014 03:44 PM
The following is a short excerpt from our exclusive eBook, The 7 Deadly Sins of Sales Enablement Content.
Is the content you create aligned with the conversations sales reps are having with prospects?
Sometimes communication between marketing and sales is stymied, which leads to content being created in siloes or by the reps themselves.
Misaligned content happens when marketers, either out of pride or sloth, churn out content that doesn’t actually reflect the conversations that the...