October 23, 2014 09:25 AM
Searching for a read that piques your interest? There are thousands of articles to choose from every day—you shouldn’t have to look hard. But you may have to sift through quite a few to find a high quality piece of content. Unless, of course, the brand or author has done an excellent job of distributing it.
I recently came across an AdAge article on the importance of supporting great content with smart distribution (it popped up in my Google Alerts for video content marketing...
October 08, 2014 11:09 AM
The numbers don’t lie. Data shows that the use of video continues to rise with B2Bs – and marketers are super-happy with the results.
Fall is here, and that means Content Marketing Institute (CMI) and MarketingProfs have once again joined forces to deliver their annual B2B Content Marketing Benchmarks, Budgets, and Trends report. In years past, we’ve seen a steady (and at times dramatic) rise in the use of video content among B2B marketers, and this year’s resu...
September 26, 2014 10:08 AM
You may not have noticed, but sales enablement has quickly become a core responsibility for many B2B content marketers. To facilitate more productive sales conversations, reps are increasingly reliant on differentiating, relevant content to more effectively prepare for meetings and engage potential customers.
Unfortunately, the often siloed nature of sales and marketing organizations, and their subsequent failure to communicate and collaborate, can give way to issues that inhibit rather t...
September 18, 2014 09:46 AM
Sales enablement. Content marketing.
Anyone still unsure about the link between the two needed only to have their sights set on the quiet banks of Lake Erie last week, where the world’s biggest annual content marketing event was taking place.
For the fourth consecutive year (I have the ribbon to prove it!), I made my way to Cleveland for Content Marketing World. It was a great event as always, and more so than any other year, I couldn’t help but notice the common thread of sale...
September 03, 2014 09:46 AM
There’s no doubt about it. Content marketing is becoming the predominant method of acquiring brand awareness and generating leads. Per dollar spent, it generates three times as much as traditional marketing, according to Content Marketing Institute, which is probably why marketers spend nearly a third of their budget on it.
Recently, NewsCred’s 50 Stats You Need to Know About Content Marketing illustrates just how integral custom content is to growing business. Although good sta...