December 03, 2013 10:10 AM
While the data shows that more B2B content marketers than ever are now using online video, the numbers don’t say a lot about how they’re using it.
Sure, video marketing is a valuable strategy, but the way you utilize it is just as important as the format itself. The good news is that there’s a LOT you can do with online video these days (for example, here are 10 simple video marketing ideas any one can use). But for content teams with limited time and resources, the question...
October 31, 2013 09:40 AM
Witches don’t have to be the only ones doing magic this Halloween! Today’s content marketers have a few tricks up their sleeves as well. For example, when used right, the combination of PowerPoint content and online video can help cast a spell on your audience that translates to more content, more traffic, and (hopefully) more opportunities.
How? Here are some quick tips for giving your content strategy a boost with a little bit of PowerPoint know-how, the right technology, and ma...
October 28, 2013 09:47 AM
The power of video allows companies to tell their unique story and communicate their value proposition in a way that grabs attention and ensures greater retention – both for prospects and salespeople.
In our upcoming webinar, Andy Zimmerman, CMO at Brainshark, will show you how leading companies are using video for both demand generation and sales enablement. He will discuss how these organizations have used video to:
clearly demonstrate their value
drive successful demand gene...
October 23, 2013 09:32 AM
Last week, Mark Synek, Principal of the Sales Benchmark Index and Paula Crerar, Sr. Director of Content & Product Marketing at Brainshark, presented a webinar describing how the buying decision process has changed and how that impacts the types of content needed along the buyer’s journey.
Buyers are now armed with the ability to research new products on the web and validate vendors through social media. When they finally talk to a vendor, they have often completed more than half of...
October 17, 2013 09:42 AM
There's no doubt about it – Google loves video.
Studies show that videos now appear in 62% of Google universal search results, and it’s been reported that video is 50 times more likely to rank higher in search than plain-text content. In the wake of the search giant’s most recent Hummingbird update, it’s clear that if you want to practice good SEO, you have to play by Google’s rules – and online video can be a big piece of the puzzle.
Of course, the valu...