November 16, 2015 09:37 AM
According to SiriusDecisions, B2B content strategy is overly focused on assets, and often based on the decisions and skills of individual contributors. As such, there has been huge growth in content investments which is, in turn, paired with high expectations for content’s efficiency and impact. B2B marketing teams are expected to take a disciplined approach to content creation, track the efficiency and effectiveness of those efforts, and ultimately tie content to revenue.
September 17, 2015 09:42 AM
“Sales conversations are a very scary world for marketers.”
This was one of my favorite quotes from Content Marketing World 2015, which I was once again lucky enough to attend in Cleveland last week.
It came from Tim Riesterer (@triesterer), chief strategy and marketing officer at Corporate Visions. I’ve seen Tim speak a few times before, including as part of a great panel last year that looked at content’s role in the sales enablement process.
Basically, when i...
September 10, 2015 11:00 AM
Remember when we defined content in context, and explained why it matters for sales?
No? Well here’s a refresher:
In the eBook, What is Content in Context? (And Why it Matters for Sales) we look at how putting content in context within the CRM can help eliminate the time reps waste searching for or creating content. You’d think that would be enough of a catalyst to get organizations to think more seriously about integrating content with the CRM, but a recent study by Peter ...
August 03, 2015 08:56 AM
A new study from Salesforce highlights the important role content plays in the present and future of B2B sales – something top-performing organizations are already well aware of.
In June, Salesforce released its 2015 State of Sales report, a detailed study aimed to uncover the top trends that are driving the future of sales. This is the first time Salesforce has released this type of report, and the company polled more than 2,300 sales leaders to examine what currently separates to...
July 07, 2015 09:23 AM
Consider these stats:
80% of senior executives watch more video in 2015 than they did last year
75% of senior executives watch business related videos on a weekly basis
59% of executives would rather watch a video than read an article.
There’s no doubt that online video is popular these days. And B2B marketers are adapting their digital marketing strategies accordingly. But for those late to the party, or looking for up-to-date tips on how to navigate the world of B2B ...