January 28, 2015 09:17 AM
Red Sox vs. Yankees.
PlayStation vs. Xbox.
Justin Bieber vs. shirts.
These are rivalries, with each party battling for supremacy over the other at all times. And let’s face it – sometimes it gets ugly.
But content marketing vs. sales enablement? That’s no heated rivalry. It’s not even a mild disagreement. On the contrary; it’s actually a straight-up love fest.
Not everyone agrees, unfortunately. Recently, someone sent me an article from VentureBeat th...
January 21, 2015 09:12 AM
In my last “Getting Social With…” post, NewsCred’s Michael Brenner mentioned that one of his favorite sales/marketing influencers to follow on Twitter is the one and only Ann Handley. As such, I thought it fitting to interview Ann, Chief Content Officer of the incredibly popular MarketingProfs, for my next Q&A of the series.
Ann Handley is a Wall Street Journal best-selling author, keynote speaker, and the world’s first Chief Content Officer. She speaks...
January 14, 2015 08:40 AM
The other day, my LinkedIn Pulse revealed the first article in a 26-week blog series that Marketo CMO Sanjay Dholakia is writing on “a new era of engagement marketing” in collaboration with the Economist. He interviews John Hagel, co-chairman of Deloitte’s Center for the Edge, who shares some changes that marketers need to be prepared to embrace, lest they be displaced. One that stuck out to me in particular was the shift from “Push to Pull.”
I had heard thi...
January 12, 2015 09:07 AM
Take an in-depth look at the role content plays in the sales enablement process in this exclusive new (and free!) report, Solving the Sales Productivity Problem.
Increasing sales productivity is about more than just driving revenue. It’s about enabling reps to sell better, faster and more efficiently.
Is content the key? It can be.
Today, the best B2B content strategies not only generate leads, but also enable sales reps to make the most of those opportunities with valuable custome...
January 07, 2015 09:20 AM
How do you become a member of the “10K Business Blogging Club”?
In a recent article, Business Blogging Secrets Revealed, Michael Gerard of Curata writes that “the best marketers have figured out that if you’re going to have long-term success in this content marketing evolution, investment in owned digital properties is mandatory.” He then identifies an elite group that from a study of 428 marketers—from CMOs to specialists—who have been dubbed as ...