August 27, 2014 09:26 AM
Accenture recently collaborated with CSO Insights, a leading research and benchmarking resource for chief sales officers (CSOs), to complete an annual study on sales performance optimization. Surveying over 1,200 companies worldwide to assess current sales performance, challenges, and proposed solutions, they synthesized their results into five areas where sales effectiveness can be improved.
Four of the five sales effectiveness pain points identified in the report focus on the processes an...
August 11, 2014 10:58 AM
As the popularity of video marketing continues to rise, its fire is only fueled by the simultaneously booming mobile and social media marketing spaces. Collectively, they have transformed the way customers receive information and, as a result, have challenged businesses to adapt in order to effectively reach and engage their target audiences.
Consider these stats:
91% of U.S. brand and agency marketers view social media as the most effective way to distribute and share videos, articles,...
August 07, 2014 09:25 AM
Video killed the radio star. And ever since, it has been killing static content. Especially as online video content has become easily accessible virtually anywhere there is an internet-connected device, it’s now one of the one of the most preferred (and even expected) channels for receiving information.
Why read an ad when you can be sucked into the brand experience through an action-packed 30-second clip?
Why read an article on a rising trend when you can watch an animated parody or...
July 14, 2014 10:41 AM
SlideShark has been nominated for a 2014 Stevie!
If you’re not familiar with the Stevie Awards, they “are the world's premier business awards.” Created in 2002 to recognize the achievements and positive contributions of businesses and professionals around the world, they have become a distinguished honor—and SlideShark is in the running this year!
Not only is the latest SlideShark release a finalist in the Stevies’ American Business Awards Program...
July 01, 2014 10:28 AM
We have big plans for the rest of 2014 here at Brainshark, and making the SlideShark app bigger and stronger is a major part of our vision. With that in mind, we’re excited to announce that SlideShark will soon support PDF documents – a huge step to expanding the SlideShark story!
This summer, SlideShark Team Edition users (and trialers), will soon be able to present PDF documents in addition to the PowerPoint file-types they’ve already been using.
More details on the ex...