Brainshark Ideas Blog

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Browse the Ideas Blog for the latest tips and trends on sales enablement, video and content marketing, training and eLearning, business presentations and more.

Tag: channels

Video Marketing Survival Guide: 13 Essentials for Creating Your Next Marketing Video

Submitted by: Ann Lambert , Content & Social Media Marketing Manager, Brainshark

July 07, 2015 09:23 AM

Consider these stats: 80% of senior executives watch more video in 2015 than they did last year 75% of senior executives watch business related videos on a weekly basis 59% of executives would rather watch a video than read an article. There’s no doubt that online video is popular these days. And B2B marketers are adapting their digital marketing strategies accordingly. But for those late to the party, or looking for up-to-date tips on how to navigate the world of B2B ...

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Tags: audio, channels, content marketing, quick tips, social media, technology, video

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Marketing in the Mobile-Social-Video Age [Report]

Submitted by: Ann Lambert , Content & Social Media Marketing Manager, Brainshark

August 11, 2014 10:58 AM

As the popularity of video marketing continues to rise, its fire is only fueled by the simultaneously booming mobile and social media marketing spaces. Collectively, they have transformed the way customers receive information and, as a result, have challenged businesses to adapt in order to effectively reach and engage their target audiences. Consider these stats: 91% of U.S. brand and agency marketers view social media as the most effective way to distribute and share videos, articles,...

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Tags: channels, content marketing, iPod, iPhone, iPad, social media, technology, video, YouTube

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Best Practices for Creating Sales Tools Your Partners Will Use [Webinar Replay]

Submitted by: Christina Bauer , Channel Marketing Program Manager, Brainshark

March 07, 2013 11:08 AM

Does your organization sell through third parties? If so, be sure to check out this webinar replay, “Best Practices for Creating Sales Tools your Partners Will Use” for tips and ideas to best enable your partners to sell your products.  You’ll discover powerful design principles that turn mediocre sales presentations into all-stars.  You’ll also uncover strategies for leveraging the latest technology to make your content engaging and effective.  This ses...

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Tags: channels, sales enablement, tips and tricks, webinar replay

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What Sales Tools REALLY Get Used by Channel Partners?

Submitted by: Joby Blume , Managing Consultant, BrightCarbon

June 06, 2012 10:16 AM

Joby Blume, Managing Consultant, BrightCarbon, helps sales and marketing teams work together to create effective visual sales tools.  BrightCarbon is a UK-based partner of Brainshark. To learn more, join Joby in an upcoming webinar, Creating Powerful Sales Tools that Get Used by Partners on 12 June at 1 p.m. BST.   Register here. Product marketers tend to create sales tools around their products. But channel partners focus on solutions, not the products themselves. In fact, i...

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Tags: channels, tips and tricks

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iPitchPro Enables Channel Partners with Brainshark

Submitted by: iPitchPro

May 18, 2012 10:05 AM

iPitchPro provides turnkey marketing solutions for authorized Xerox agents, who lack the time and resources to create these marketing materials effectively. In this success story, Managing Partners Greg Walter and Dan Hopson share why channel partners need to have compelling, up-to-date video content to close more sales and how iPitchPro has built their business on Brainshark for Channels to provide co-branded content for each agency that they can use to prospect, sell, and then servi...

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Tags: iPad, channels

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