Brainshark Ideas Blog

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Browse the Ideas Blog for the latest tips and trends on sales enablement, video and content marketing, training and eLearning, business presentations and more.

Tag: life sciences

Sales Enablement for Pharma: Reps Need Engaging Content Too

Submitted by: Guest Contributor

October 20, 2014 09:02 AM

By Karl Tiedemann, Partner, Rosetta This article originally appeared on the PharmaExecBlog. Managing the pharma sales force has always been challenging. Reps are spread out geographically, often far from corporate offices, preventing them from taking part in the on-site activities and face-to-face interactions that typically foster a connection to the company. In order to help the sales force achieve their primary goal — educating physicians — they require frequent training ...

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Tags: internal communications, life sciences, pharmaceutical, sales enablement, technology


Dow AgroSciences Kicks Off New Product Training with Brainshark

Submitted by: Lindsay Farley , Dow AgroSciences

February 22, 2011 12:00 AM

Dow AgroSciences celebrated 15 years as the number one brand in termite protection. In November 2010 we launched a product called the Sentricon Termite Colony Elimination System with Always Active technology that completely changed the way the pest control operators treated termites. With such a game-changing technology, we had to quickly and efficiently train all the technicians how to handle the new system and homeowners’ questions. We decided Brainshark was the way to go, and thank goo...

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Tags: sales enablement, life sciences


Quarry Creates Communications with Character... Literally

Submitted by: Richard Hill , Practice Lead Relationship Builder, Quarry

February 15, 2011 12:00 AM

This Brainshark – the “2011 Clearfield Canola Playbook” – was designed and developed by Quarry Integrated Communications for BASF Canada. Its purpose: to enable BASF Canada’s channel (retailers and seed partners) to quickly and easily come up to speed about the 2011 Clearfield Canola herbicide product line up, how to spot prospects representing the highest sales potential, and explore how to tackle common sales objections. To deliver this sales training message i...

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Tags: sales enablement, life sciences, manufacturing