Brainshark Ideas Blog

Looking to increase your team’s productivity? You’ve come to the right place!
Browse the Ideas Blog for the latest tips and trends on sales enablement, video and content marketing, training and eLearning, business presentations and more.

Tag: technology

New Brainshark Feature – Link to Web Content!

Submitted by: Kristin Simonini , Senior Director of Product Management , Brainshark

March 26, 2015 09:24 AM

We recently announced the availability of a new feature making it easier for you to point to your content that lives outside of Brainshark. This might be useful to you if you are just getting started with Brainshark and have not yet had the opportunity to truly sharkify your content, or if you simply want to keep certain materials in their original location and not load them into your Brainshark site (think blog content, press releases, company web pages etc). When you create new content,...

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Tags: product updates, tips and tricks, technology

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Projecting Content to Life: Rothko & Beam

Submitted by: Irwin Hipsman , Director of Customer Community, Brainshark

March 19, 2015 09:49 AM

It is not often that a business-focused blog starts off with an art review, but hold on for a few paragraphs. In the middle of this brutal Boston winter, I visited the newly-renovated Harvard Art Museum in Cambridge, MA. If you like to see art in a beautiful space, it is free on Saturday mornings. The highlights of the visit were the Rothko Murals, on display until July 2015. They were originally hung in 1961 in an undergraduate dining hall at Harvard (go figure). I know that Rothko woul...

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Tags: iPad, iPhone, quick tips, technology, tablet, tips and tricks, video

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Increase Sales Productivity: Invest, Organize, Measure

Submitted by: Ann Lambert , Content & Social Media Marketing Manager, Brainshark

March 05, 2015 09:22 AM

It’s official: sales productivity is suffering. According to a recent infographic from Docurated, The State of Sales Productivity 2015, reps only spend one-third of their time actually selling. The infographic goes on to cite a number of reasons that could account for this lack of productivity. But three groups of data points in particular jumped out at me; and each seems to have a natural corresponding action item that could help increase sales productivity across organizations. ...

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Tags: sales enablement, quick tips, technology, tips and tricks

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Sales Onboarding Challenges, Tips & Ideas [Video]

Submitted by: Ann Lambert , Content & Social Media Marketing Manager, Brainshark

January 22, 2015 09:43 AM

Studies show that companies are willing to spend 20 times more to hire a rep than they are to spend to train them once they get there. Onboarding and supporting new hires is critical, and given the role that sales reps play in any organization, it’s certainly not an area to neglect. From navigating the initial challenges of sales onboarding to planning a schedule to prepare your newest reps, there’s a lot to consider. In this short video series, Liz Couchon, Brainshark Direct...

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Tags: HR, mobile-learning, video, technology, sales enablement

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A Culture of Learning Starts at the Top

Submitted by: Ann Lambert , Content & Social Media Marketing Manager, Brainshark

January 19, 2015 09:05 AM

An organization’s culture can’t be fabricated. The individuals within it, and the values that they choose to embrace, usually help define and mold a culture into what it is. But for true cultural change to occur, the support of top management is critical. And the development of a culture of learning is no exception. In a recent Forrester Research report, Create a Learning Culture to Jumpstart Employee Development, Claire Schooley writes that many learning efforts today are &ld...

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Tags: sales enablement, technology, mobile-learning, HR

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