December 01, 2015 08:22 AM
Sales productivity is a huge problem for organizations today; and sales enablement technology can be a big part of the solution. A recent study conducted by Forbes Insights and Brainshark found just that: 55% of top-performing companies are investing in sales enablement technology to drive sales productivity.
The report, The Power of Enablement: Bridging the Sales Productivity Gap, takes a look at desired features in any sales enablement solution (including the importance of content acce...
October 01, 2015 08:55 AM
The article below was submitted by Austin Duck, Content Marketing Manager at CircleBack.
It’s no secret that networking is the key to a successful career. After all, the world of business is just people, strategic relationships, and favors for favors, and the more friends you have, the further you’re likely to get.
Done correctly, networking has the ability to streamline the whole process of moving your professional life forward, untangling complicated outreach proces...
September 10, 2015 11:00 AM
Remember when we defined content in context, and explained why it matters for sales?
No? Well here’s a refresher:
In the eBook, What is Content in Context? (And Why it Matters for Sales) we look at how putting content in context within the CRM can help eliminate the time reps waste searching for or creating content. You’d think that would be enough of a catalyst to get organizations to think more seriously about integrating content with the CRM, but a recent study by Peter ...
August 27, 2015 09:00 AM
It’s the age of the customer, and digitally empowered buyers expect salespeople to have the skills and knowledge to deliver REAL value and solve complex problems—not just pitch their product. But, according to a new report from Forrester Research, Overhaul Sales Training to Win and Retain More Customers, that’s a more difficult feat than many organizations bargained for.
So, why is it that “developing relevant, competent, and productive sales forces is a far more ...
August 13, 2015 09:14 AM
At Brainshark, we are in the midst of rolling out a full-scale program for social selling. During this project, I’ve been lucky enough to get some help from Bob Hutchinson, one of my colleagues in sales who happens to be an expert on social selling. Here are some of the things he’s taught me about how to be an effective social seller.
#1. Don’t be anonymous
You can set your LinkedIn security settings to hide your name when you are checking out other people’s profil...