April 01, 2014 09:44 AM
New research shows that technology companies have made video a key part of their content marketing strategies in 2014.
The use of online video content has been on the rise with B2B content marketers for several years now, increasing 15% from 2011 to 2013 according to data from the Content Marketing Institute (CMI). Based on the latest numbers, you might wonder if technology companies are influencing that surge in usage all by themselves.
A new study conducted by CMI and MarketingProfs looks s...
March 25, 2014 09:46 AM
With credit to Apple, tablets didn’t really take off until the iPad came out, which many predicted would fail before it even debuted. But with hindsight always being 20/20, the tablet’s meteoric proliferation should sort of been a no-brainer. From the perspective of our personal lives, tablets allow us to easily shop, watch videos and movies, surf the web, and catch up on reading – all while being able to carry them around pretty much anywhere.
I guess the same could be sai...
January 09, 2014 09:39 AM
If you’re friends with anyone in marketing or sit close to the marketing department at work, you’ve likely heard (overheard) about the importance of analytics and measuring the effectiveness of your work. Tracking success…or lack thereof, has always been a core tenet of Brainshark’s philosophy and product evolution – which is why we made analytics a key piece of our product offering from the early stages.
Nevertheless, the point of this post is to get peop...
January 08, 2014 09:37 AM
The New Year is already off and running and marketers everywhere are working to capitalize on the latest trends to get a jump on the competition. A recent article from Social Media Examiner highlights interactive video as one of the top social media marketing predictions to watch in 2014.
With prospects now completing more and more of the buying process on their own before even speaking with a sales rep, the landscape is primed for interactive video to shape how potential customers eng...
December 23, 2013 10:23 AM
The end of the year is a great time to reflect on the months past and create a thoughtful strategy for the New Year, something that’s especially important for B2B sales teams.
We recently conducted our 2013 State of the Sales Rep Survey to learn more about how sales reps present in the field, and the results illuminated a number of areas that could be primed for change in 2014. Not surprisingly, mobile was a driving force in a lot of these areas, and with SlideShark being the ideal tool...