Brainshark Ideas Blog

Looking to increase your team’s productivity? You’ve come to the right place!
Browse the Ideas Blog for the latest tips and trends on sales enablement, video and content marketing, training and eLearning, business presentations and more.

Tag: technology

Key Sales Takeaways from SiriusDecisions Summit 2015

Submitted by: Brendan Cournoyer , Director of Content Marketing, Brainshark

May 18, 2015 11:52 AM

The 10th annual SiriusDecisions Summit has come and gone, and this year’s event had a little bit of everything: great sessions, green ties – even some Magic. As usual, the Summit proved to be a top event for those seeking ideas to increase sales productivity and better enable their sales teams. From B2B studies and frameworks to sales strategies and content ideas, there was certainly a lot to take in. So before you relive some of the week’s most interesting (and entertai...

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Tags: content marketing, sales enablement, technology

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3 Reasons Why Your eLearning Should Be Mobile

Submitted by: Ann Lambert , Content & Social Media Marketing Manager, Brainshark

May 07, 2015 10:01 AM

The eLearning market is explosive. Upside Learning cites stats that 44% of organizations plan to purchase online learning tools and systems, 41% are exploring formal Learning Management Systems (LMSs), and 37% plan on purchasing authoring tools/systems. And the numbers back it up. The LMS market is over $2 billion, and continues to grow. Think that’s big? The worldwide market for self-paced eLearning reached $42.7 billion in 2013, with revenues projected to reach $53 billion by 20...

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Tags: iPad, iPhone, iPod, mobile-learning, tablet, technology

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SiriusDecisions Summit 2015 Preview: 3 Sales Enablement Sessions to Check Out

Submitted by: Brendan Cournoyer , Director of Content Marketing, Brainshark

May 05, 2015 08:37 AM

SiriusDecisions Summit 2015 is just around the corner, and as in past years, sales enablement is bound to be a hot topic throughout the week. So which sessions should you circle on your agenda this year? If you’re headed to Nashville and looking to get your “enablement” on, here are three you might want to check out. (In between these sessions, be sure to swing by the Brainshark booth! You can meet our executive team, get a look at the Brainshark Sales Accelerator for ...

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Tags: content marketing, sales enablement, technology, tips and tricks, quick tips

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SlideShark v4.1 – New Features and Fixes!

Submitted by: Lindsay Harrington , Product Marketing Manager, Brainshark

May 04, 2015 10:27 AM

We’re kicking off Q2 with some great new improvements to SlideShark. Feedback from our user base prompted the following feature updates: Option to Mirror One of the many benefits of using SlideShark is Presenter Mode – the ability for the presenter to see a view that includes slide notes during a presentation while the audience sees only the slide content. Similarly, when a presenter navigates through the app to view a catalog of all presentations or information in the reporti...

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Tags: social media, technology, product updates

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B2B Marketing and the Shift to Customer-Focused Sales Enablement [Report]

Submitted by: Ann Lambert , Content & Social Media Marketing Manager, Brainshark

April 30, 2015 09:01 AM

As a buyer, there’s nothing more frustrating than seeking genuine responses about a product and being met with an impersonal marketing message churned out by and automated system. Prospects want people, not machines. As Forrester’s Laura Ramos writes in a recent report, it’s time to humanize the sales process—and marketing needs to support that transition through customer-focused sales enablement. In the report, titled From Priming the Pipeline to Engaging Buyers:...

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Tags: content marketing, technology, sales enablement, quick tips

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