January 09, 2014 09:39 AM
If you’re friends with anyone in marketing or sit close to the marketing department at work, you’ve likely heard (overheard) about the importance of analytics and measuring the effectiveness of your work. Tracking success…or lack thereof, has always been a core tenet of Brainshark’s philosophy and product evolution – which is why we made analytics a key piece of our product offering from the early stages.
Nevertheless, the point of this post is to get peop...
January 08, 2014 09:37 AM
The New Year is already off and running and marketers everywhere are working to capitalize on the latest trends to get a jump on the competition. A recent article from Social Media Examiner highlights interactive video as one of the top social media marketing predictions to watch in 2014.
With prospects now completing more and more of the buying process on their own before even speaking with a sales rep, the landscape is primed for interactive video to shape how potential customers eng...
December 23, 2013 10:23 AM
The end of the year is a great time to reflect on the months past and create a thoughtful strategy for the New Year, something that’s especially important for B2B sales teams.
We recently conducted our 2013 State of the Sales Rep Survey to learn more about how sales reps present in the field, and the results illuminated a number of areas that could be primed for change in 2014. Not surprisingly, mobile was a driving force in a lot of these areas, and with SlideShark being the ideal tool...
December 18, 2013 09:27 AM
As anyone who grew up in a cold-weather state can tell you, snow definitely has its share of pros and cons.
For example – sledding? Hours of fun! Shoveling… not so much.
One byproduct of wintery weather that most kids would rate the highest, however, is that wonderful miracle of nature known as the Snow Day. As a kid growing up in New England, I can tell you there was nothing better than waking up to fresh powder on the ground and an unexpected day off from school.
December 04, 2013 09:23 AM
As the calendar winds down on the final weeks of 2013, it’s clear that mobile presentations are one of the year’s fastest growing sales trends, with no signs of slowing down.
According to data from our recent State of the Sales Rep survey, mobile presentations have been instrumental in broadening the selling field for reps. Of the 416 sales professionals surveyed, 60% said they use iPads or other tablets during sales meetings.
Further highlighting the growing p...