August 11, 2014 10:58 AM
As the popularity of video marketing continues to rise, its fire is only fueled by the simultaneously booming mobile and social media marketing spaces. Collectively, they have transformed the way customers receive information and, as a result, have challenged businesses to adapt in order to effectively reach and engage their target audiences.
Consider these stats:
91% of U.S. brand and agency marketers view social media as the most effective way to distribute and share videos, articles,...
July 10, 2014 09:06 AM
Remember the 1974 Burger King ad campaign promoting the “Have it your way” approach to getting a hamburger just the way you wanted it? If not, then know that there was a time when all burgers were the same burger: a plop of ketchup and mustard, two pickles and a bun. No variation, no unique user experience. Your burger, my burger, they were all the same burger.
Figure 1: Whose portal is this anyway?
Now, think back to your original Brainshark Content Portal experience. ...
April 01, 2014 09:44 AM
New research shows that technology companies have made video a key part of their content marketing strategies in 2014.
The use of online video content has been on the rise with B2B content marketers for several years now, increasing 15% from 2011 to 2013 according to data from the Content Marketing Institute (CMI). Based on the latest numbers, you might wonder if technology companies are influencing that surge in usage all by themselves.
A new study conducted by CMI and MarketingProfs looks s...
March 25, 2014 09:46 AM
With credit to Apple, tablets didn’t really take off until the iPad came out, which many predicted would fail before it even debuted. But with hindsight always being 20/20, the tablet’s meteoric proliferation should sort of been a no-brainer. From the perspective of our personal lives, tablets allow us to easily shop, watch videos and movies, surf the web, and catch up on reading – all while being able to carry them around pretty much anywhere.
I guess the same could be sai...
January 09, 2014 09:39 AM
If you’re friends with anyone in marketing or sit close to the marketing department at work, you’ve likely heard (overheard) about the importance of analytics and measuring the effectiveness of your work. Tracking success…or lack thereof, has always been a core tenet of Brainshark’s philosophy and product evolution – which is why we made analytics a key piece of our product offering from the early stages.
Nevertheless, the point of this post is to get peop...