Brainshark Ideas Blog

Looking to increase your team’s productivity? You’ve come to the right place!
Browse the Ideas Blog for the latest tips and trends on sales enablement, video and content marketing, training and eLearning, business presentations and more.

Tag: technology

Can You Boost CRM Adoption with Sales Enablement?

Submitted by: Brendan Cournoyer , Director of Content Marketing, Brainshark

June 29, 2015 09:03 AM

Here’s a stat for you: 63% of CRM initiatives fail. Now, normally this is where I’d expand on the data and try to provide a little more context, but… yikes. 63 percent? That is HIGH. OK – maybe we should back up just a little. Obviously, the definition of “failure” is somewhat subjective, and this particular stat comes from a single 2013 survey. But still, the fact that any study would return such a high number is pretty disturbing. CRMs (like Salesf...

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Tags: sales enablement, technology

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Spring 2015 User Group Tour Recap, Part 3: Sourcing Media for Your Presentations

Submitted by: Irwin Hipsman , Director of Customer Community, Brainshark

June 22, 2015 09:10 AM

In the first two blog posts of this series we discussed PowerPoint training resources and how to create a lightwindow for Brainshark videos on your website. Another theme that emerged from the Spring User Groups was sourcing royalty-free images, music and video for presentations. We did the research and held an online Power Hour/User Group meeting on this topic in May. Our guest speakers included a multimedia presentation designer and a marketing project manager, and they covered the foll...

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Tags: audio, quick tips, technology, video

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Leading Indicators: Measuring Sales Rep Behavior

Submitted by: Wendy Goeckel , Director of Sales Enablement, Brainshark

June 11, 2015 08:53 AM

Leading indicators are essential for improving rep performance and getting ahead of the curve. In a previous post, I laid out the difference between leading and lagging indicators, and talked about the importance of using sales rep knowledge and behavior for the former. I’ve already addressed the knowledge piece; in this post, I’m going to focus on measuring sales rep behavior. Measuring behavior is not just about monitoring activities. It’s also about the quality of th...

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Tags: quick tips, sales enablement, technology

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5 Features to Look for in a Sales Enablement Solution

Submitted by: Brendan Cournoyer , Director of Content Marketing, Brainshark

June 02, 2015 09:38 AM

The following post is a brief excerpt from the free eBook, Sales Enablement for Dummies. Sales enablement is a complex issue. It requires systems that empower both reps and managers. But, most important, it needs to free up salespeople to do what they do best: Sell! Here are five features that you should look for when you’re searching for a sales enablement solution: #1. CRM Integration The ability to deliver the content, training and analytics sales teams need to sell more effecti...

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Tags: quick tips, technology, sales enablement

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Spring 2015 User Group Tour Recap, Part 1: PowerPoint Training

Submitted by: Irwin Hipsman , Director of Customer Community, Brainshark

June 01, 2015 09:29 AM

From March to May, the Brainshark Customer Community Team met with hundreds of customers in 21 cities. The focus of this User Group series was Building a Better Brainshark Presentation.  In the coming weeks we will be blogging about some of the themes that emerged. Sourcing royalty-free music, videos and photography Where to get PowerPoint training Embedding presentations into webpages Storyboard templates for Brainshark presentations There are so many versions o...

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Tags: animation, audio, quick tips, technology

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