June 29, 2015 09:03 AM
Here’s a stat for you: 63% of CRM initiatives fail.
Now, normally this is where I’d expand on the data and try to provide a little more context, but… yikes. 63 percent? That is HIGH.
OK – maybe we should back up just a little. Obviously, the definition of “failure” is somewhat subjective, and this particular stat comes from a single 2013 survey. But still, the fact that any study would return such a high number is pretty disturbing.
CRMs (like Salesf...
June 22, 2015 09:10 AM
In the first two blog posts of this series we discussed PowerPoint training resources and how to create a lightwindow for Brainshark videos on your website. Another theme that emerged from the Spring User Groups was sourcing royalty-free images, music and video for presentations.
We did the research and held an online Power Hour/User Group meeting on this topic in May. Our guest speakers included a multimedia presentation designer and a marketing project manager, and they covered the foll...
June 11, 2015 08:53 AM
Leading indicators are essential for improving rep performance and getting ahead of the curve. In a previous post, I laid out the difference between leading and lagging indicators, and talked about the importance of using sales rep knowledge and behavior for the former. I’ve already addressed the knowledge piece; in this post, I’m going to focus on measuring sales rep behavior.
Measuring behavior is not just about monitoring activities. It’s also about the quality of th...
June 02, 2015 09:38 AM
The following post is a brief excerpt from the free eBook, Sales Enablement for Dummies.
Sales enablement is a complex issue. It requires systems that empower both reps and managers. But, most important, it needs to free up salespeople to do what they do best: Sell!
Here are five features that you should look for when you’re searching for a sales enablement solution:
#1. CRM Integration
The ability to deliver the content, training and analytics sales teams need to sell more effecti...
June 01, 2015 09:29 AM
From March to May, the Brainshark Customer Community Team met with hundreds of customers in 21 cities. The focus of this User Group series was Building a Better Brainshark Presentation. In the coming weeks we will be blogging about some of the themes that emerged.
Sourcing royalty-free music, videos and photography
Where to get PowerPoint training
Embedding presentations into webpages
Storyboard templates for Brainshark presentations
There are so many versions o...