April 23, 2015 09:02 AM
Our last few Q&A’s in this series have been with marketing all-stars, so I decided to seek out someone with more of a sales-focused perspective. I set my sights on Greg Alexander, CEO of Sales Benchmark Index (SBI), a sales and marketing consultancy focused on helping B2B companies make the number.
Alexander is co-author of Topgrading for Sales: World-Class Methods to Interview, Hire, and Coach Top Sales Representatives and Making the Number: How to Use Sales Benchmarkin...
April 09, 2015 09:23 AM
So you want to create a learning culture at work, but you’re not sure how to go about it. First thing’s first. Assess your current situation:
Are your employees spending their day on the road? Ensure learning is mobile-ready.
Are they struggling to find time to attend live training sessions? Ensure learning is accessible on-demand.
Are they zoning out and failing to retain key information? Ensure learning is relevant and interactive.
Are they constantly working in the sam...
March 26, 2015 09:24 AM
We recently announced the availability of a new feature making it easier for you to point to your content that lives outside of Brainshark. This might be useful to you if you are just getting started with Brainshark and have not yet had the opportunity to truly sharkify your content, or if you simply want to keep certain materials in their original location and not load them into your Brainshark site (think blog content, press releases, company web pages etc).
When you create new content,...
March 19, 2015 09:49 AM
It is not often that a business-focused blog starts off with an art review, but hold on for a few paragraphs.
In the middle of this brutal Boston winter, I visited the newly-renovated Harvard Art Museum in Cambridge, MA. If you like to see art in a beautiful space, it is free on Saturday mornings. The highlights of the visit were the Rothko Murals, on display until July 2015. They were originally hung in 1961 in an undergraduate dining hall at Harvard (go figure). I know that Rothko woul...
March 05, 2015 09:22 AM
It’s official: sales productivity is suffering. According to a recent infographic from Docurated, The State of Sales Productivity 2015, reps only spend one-third of their time actually selling.
The infographic goes on to cite a number of reasons that could account for this lack of productivity. But three groups of data points in particular jumped out at me; and each seems to have a natural corresponding action item that could help increase sales productivity across organizations. ...