October 20, 2014 09:02 AM
By Karl Tiedemann, Partner, Rosetta
This article originally appeared on the PharmaExecBlog.
Managing the pharma sales force has always been challenging. Reps are spread out geographically, often far from corporate offices, preventing them from taking part in the on-site activities and face-to-face interactions that typically foster a connection to the company. In order to help the sales force achieve their primary goal — educating physicians — they require frequent training ...
June 04, 2013 09:28 AM
While financial and professional services still lead the way in overall tablet adoptions, life sciences is one industry that appears primed to gain more ground in 2013. Good Technology listed it among the most active industries for iPad activations in Q4 2012, and while it has yet to break the top 10, many folks expect tablets to play a larger role in the world of life sciences and pharmaceuticals going forward. (And of course you can’t forget about BYOD).
One reason is that that today&...
August 25, 2011 12:17 PM
With so many options out there for publishing content of all kinds, sometimes it’s hard to sort out the best options with each promising to excel at one task while perhaps lacking in another; similar to choosing the best device for a task. For example, while playing games on your phone may be alright for short sessions, it’s not ideal for long marathons.
Having a sizable mobile sales force and also a large audience at headquarters meant we needed to find something that offered fle...
July 07, 2010 12:00 AM
We needed to efficiently and effectively test and educate our staff of 120 sales reps and managers. Typically, we would achieve this in an off-site meeting in Key West. Prior to the meeting, sales and marketing execs would pre-record a 2-hour live meeting session to level-set before live discussions. However, this approach proved ineffective as no team present scored better than 50 percent in a post-meeting test. That simply wasn’t good enough.
We were able to do better with ...
March 07, 2010 12:00 AM
Dr. Christopher Zachary from MDwebNews talks about how easy it is to get knowledge experts to create video presentations.