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Tag: sales enablement

What Type of Sales Presenter Are You?

Submitted by: Ann Lambert , Content & Social Media Marketing Manager, Brainshark

September 08, 2014 10:31 AM

There’s not one right way to give a sales presentation. Different sales presentations vary by style, industry, persona and more. But since presentation execution is critical for sales success, it’s always helpful to brush up on ways to knock it out of the park. The first step to improving your presentation skills is self-awareness. What are your existing strengths? How can you bring more value? Once you understand the type of sales presenter you are, you can zero in on ways to...

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Tags: quick tips, sales enablement, tips and tricks

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The Problem with Selling Great Products

Submitted by: Wendy Goeckel , Director of Sales Enablement, Brainshark Inc.

September 05, 2014 09:44 AM

Not the worst problem to have… I’m the head of sales enablement at Brainshark. And I love our product. It’s why I joined – super easy to use to create and manage great content. Genius in its simplicity with functionality for days. At Brainshark, our sales reps love our product too, and they tend to have great first calls. They can get a prospect excited about Brainshark, talk about how easy it is to create video presentations, all its possible uses, and everyone...

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Tags: sales enablement, quick tips

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3 Ideas to Accelerate Onboarding for Sales Productivity

Submitted by: Ann Lambert , Content & Social Media Marketing Manager, Brainshark

August 27, 2014 09:26 AM

Accenture recently collaborated with CSO Insights, a leading research and benchmarking resource for chief sales officers (CSOs), to complete an annual study on sales performance optimization. Surveying over 1,200 companies worldwide to assess current sales performance, challenges, and proposed solutions, they synthesized their results into five areas where sales effectiveness can be improved. Four of the five sales effectiveness pain points identified in the report focus on the processes an...

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Tags: Brainshark On-Demand, iPad, iPhone, mobile-learning, sales enablement

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Why Sales Enablement Content Does NOT Turn Reps into Paper Pushers (a Counter-Argument)

Submitted by: Brendan Cournoyer , Director of Content Marketing, Brainshark

August 21, 2014 09:12 AM

Sales enablement continues to be a popular topic these days. But while there are lots of people talking about it, not everyone is saying the same things. There are lots of varying definitions out there, for example, and new posts and opinions on the topic seem to hit the Web every day. I came across one of these articles recently on the Business2Community site that immediately captured my attention – but not in a particularly positive way. The post (which I believe originally appe...

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Tags: sales enablement

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5 Strategies to Maximize Social Selling (and Ways to Get Started RIGHT NOW)

Submitted by: Ann Lambert , Content & Social Media Marketing Manager, Brainshark

August 15, 2014 09:30 AM

I recently came across an interesting article from SellingPower titled 5 Tips for Leveraging Social Networks to Sell. The post opens with a reference to an InsideView whitepaper that states how “sales executives and B2B companies that ‘lack an established social media presence’ are ‘far less capable of effectively gaining the attention of prospects who are already fully engaged on the social Web.’”  The article proceeds to offer five great tips for...

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Tags: social media, sales enablement, quick tips

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