Brainshark Ideas Blog

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Browse the Ideas Blog for the latest tips and trends on sales enablement, video and content marketing, training and eLearning, business presentations and more.

Tag: sales enablement

Sales Onboarding Challenges, Tips & Ideas [Video]

Submitted by: Ann Lambert , Content & Social Media Marketing Manager, Brainshark

January 22, 2015 09:43 AM

Studies show that companies are willing to spend 20 times more to hire a rep than they are to spend to train them once they get there. Onboarding and supporting new hires is critical, and given the role that sales reps play in any organization, it’s certainly not an area to neglect. From navigating the initial challenges of sales onboarding to planning a schedule to prepare your newest reps, there’s a lot to consider. In this short video series, Liz Couchon, Brainshark Direct...

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Tags: HR, mobile-learning, video, technology, sales enablement

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A Culture of Learning Starts at the Top

Submitted by: Ann Lambert , Content & Social Media Marketing Manager, Brainshark

January 19, 2015 09:05 AM

An organization’s culture can’t be fabricated. The individuals within it, and the values that they choose to embrace, usually help define and mold a culture into what it is. But for true cultural change to occur, the support of top management is critical. And the development of a culture of learning is no exception. In a recent Forrester Research report, Create a Learning Culture to Jumpstart Employee Development, Claire Schooley writes that many learning efforts today are &ld...

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Tags: sales enablement, technology, mobile-learning, HR

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Think Like a Sales Leader: Making the Case for Sales Enablement

Submitted by: Ann Lambert , Content & Social Media Marketing Manager, Brainshark

January 15, 2015 09:13 AM

We’ve defined it. Discussed challenges around it. Offered tips to succeed at it. We’ve even recommended blogs about it. That “it”, of course, is sales enablement. And despite all the attention it has received, sales enablement is still not fully understood by many – particularly sales leaders. A recent eBook, Secrets of a Sales Enablement Expert: Tips and Techniques to Supercharge Sales Professionals, addresses this issue and offers suggestions for sales en...

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Tags: sales enablement

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Solving the Sales Productivity Problem: It Starts with Content

Submitted by: Brendan Cournoyer , Director of Content Marketing, Brainshark

January 12, 2015 09:07 AM

Take an in-depth look at the role content plays in the sales enablement process in this exclusive new (and free!) report, Solving the Sales Productivity Problem. Increasing sales productivity is about more than just driving revenue. It’s about enabling reps to sell better, faster and more efficiently. Is content the key? It can be. Today, the best B2B content strategies not only generate leads, but also enable sales reps to make the most of those opportunities with valuable custome...

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Tags: content marketing, sales enablement

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The First Rule of Sales Enablement: Make It Easy

Submitted by: Wendy Goeckel , Director of Sales Enablement, Brainshark Inc.

January 08, 2015 09:16 AM

Sales reps always default to what is easiest. They’re not lazy—but they do have a demanding job. And any way that you can make it easier for them is much appreciated. That’s the role of sales enablement. Picture water running down a mountain weaving around the obstacles. Sales enablement is pushing boulders out of the way to give the water a clear path. So what the heck does that mean? Here are some examples: Suppose that you’ve just created a great piece of m...

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Tags: sales enablement, tips and tricks

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