March 10, 2014 09:50 AM
Sales content is critical to the effectiveness of training, productivity, enablement and ultimately, your overall sales program. Yet, between 60-70% of marketing-generated content is not even used by sales teams. Is it time to revisit your content to improve ROI?
In this webinar replay, hear from sales strategy expert Stephen Diorio of Profitable Channels, and Brainshark’s own Paula Crerar, as they outline what it takes to create more effective content that directly impacts sales effecti...
March 04, 2014 09:30 AM
Social Centered Selling reports that 73% of salespeople who use social selling techniques outperform their peers who don’t. That’s great news for reps who are already using platforms such as LinkedIn to connect with prospects. But as with everything, there is a right way and a wrong way to do it.
Mark Synek, Principal at Sales Benchmark Index knows a thing or two about using social selling to help sales and marketing leaders make their numbers. In the short video below, he reveals ...
February 20, 2014 08:48 AM
The expression “time is money” might be a bit of a cliché, but that doesn’t make it any less true for B2Bs – especially when you have the data to prove it.
That’s what the folks at Software Advice uncovered from their recent Online B2B Buyer Behavior Report. The goal of the report, which collected data from over 6 million unique website visitors from 2008 through 2013 (talk about a long-term project!), shows a direct correlation between the time reps wait ...
February 07, 2014 09:36 AM
Business communications are vital to the success of any organization, and the landscape surrounding how businesses communicate is ever-evolving. This coupled with disruptions in technology, makes it more important than ever for businesses to account for these changes when developing content to drive their communications.
With that topic in mind, I’m pleased to introduce a new video blog (vlog!) series dedicated to examining the changing landscape of business communications, and pr...
January 23, 2014 09:59 AM
With the continued growth of social media as a major trend in business communications, an increasing number of B2B companies are turning to top social channels like LinkedIn as a new frontier for marketing and social selling.
In fact, a recent survey of B2B technology marketers found that 85% of those surveyed listed LinkedIn as the most effective social channel for delivering content. Additionally, 71% said they use LinkedIn content marketing for lead generation.
This is all gre...