August 27, 2014 09:26 AM
Accenture recently collaborated with CSO Insights, a leading research and benchmarking resource for chief sales officers (CSOs), to complete an annual study on sales performance optimization. Surveying over 1,200 companies worldwide to assess current sales performance, challenges, and proposed solutions, they synthesized their results into five areas where sales effectiveness can be improved.
Four of the five sales effectiveness pain points identified in the report focus on the processes an...
August 21, 2014 09:12 AM
Sales enablement continues to be a popular topic these days. But while there are lots of people talking about it, not everyone is saying the same things.
There are lots of varying definitions out there, for example, and new posts and opinions on the topic seem to hit the Web every day.
I came across one of these articles recently on the Business2Community site that immediately captured my attention – but not in a particularly positive way. The post (which I believe originally appe...
August 15, 2014 09:30 AM
I recently came across an interesting article from SellingPower titled 5 Tips for Leveraging Social Networks to Sell. The post opens with a reference to an InsideView whitepaper that states how “sales executives and B2B companies that ‘lack an established social media presence’ are ‘far less capable of effectively gaining the attention of prospects who are already fully engaged on the social Web.’”
The article proceeds to offer five great tips for...
August 14, 2014 10:43 AM
We work hard to make the Brainshark Ideas Blog a valuable place to find sales enablement tips and ideas – but we’re not the only ones talking about it.
To stay up on the latest tips and trends, here are nine of our other favorite sales enablement blogs to add to your top 10 list (in no particular order).
#1. SiriusDecisions Blog
The SiriusDecisions blog is loaded with topics related to sales and marketing technology, with special attention paid to sales enablement. While...
August 05, 2014 09:34 AM
As sales enablement has grown to become a go-to term for describing ways to improve sales performance and productivity, other phrases have made their way into the conversation as well.
One of my favorites is the concept of ‘random acts of sales support’. You could make a pretty compelling argument that these random acts are among the key reasons why sales enablement as a concept has gotten so popular. But what does it all mean?
What are random acts of sales support?
By all accou...