December 04, 2013 09:23 AM
As the calendar winds down on the final weeks of 2013, it’s clear that mobile presentations are one of the year’s fastest growing sales trends, with no signs of slowing down.
According to data from our recent State of the Sales Rep survey, mobile presentations have been instrumental in broadening the selling field for reps. Of the 416 sales professionals surveyed, 60% said they use iPads or other tablets during sales meetings.
Further highlighting the growing po...
December 02, 2013 09:35 AM
When 65% of new product launches fail, at a cost of billions of dollars, companies need to change the way they communicate new products to the sales force and to customers.
Brainshark recently sponsored a Sales Management Association webinar where Professor Michael Ahearne, University of Houston and Associate Professor, Thomas Steenburgh, University of Virginia, shared the results of new research that explored why conventional approaches to selling new, innovative products are ineffective...
November 26, 2013 09:34 AM
This article was submitted by Warwick Sharp, Sales Operations Manager, Nine Network.
Nine Network, Australia’s number one television broadcaster, recently provided iPads to all 115 members of their sales team. In the success story below, Warwick Sharp, Group Sales Operations Manager, shares how SlideShark Team Edition resolved their PowerPoint on the iPad issue, provided a way to easily distribute content to their sales team and empowered them to give dynamic presentations on the go.
November 22, 2013 09:45 AM
The power of video allows companies to tell their unique story and communicate their value proposition in a way that grabs attention and ensures greater retention – both for prospects and for salespeople.
In a recent webinar, Using Video to Improve Demand Generation and Sales Enablement, I demonstrated how leading companies are using video to drive demand generation campaigns, initiate and drive sales conversations, train sales reps and partners, and help close more business.
November 20, 2013 09:50 AM
With the emergence of social selling, sales reps across industries are now looking for new ways to take advantage of social media. As one of the most comprehensive and informative social networks, and a place where business professionals have connected and collaborated for years, LinkedIn is a natural channel for reps to launch their social selling efforts.
A successful social selling strategy is contingent on sales reps’ ability to establish themselves as thought leaders in...