June 12, 2013 08:51 AM
When 60% of sales are lost to no decision, getting sales people to articulate why customers should break the status quo, do something different, and do it with you can have a huge impact on sales.
How to break through the status quo barrier was the theme of the first webinar in Brainshark’s Sales Enablement Webinar Series. This webinar, produced by the Sales Management Association, features Tim Riesterer, Chief Strategy and Marketing Officer at Corporate Vision. Tim described what ...
June 04, 2013 09:28 AM
While financial and professional services still lead the way in overall tablet adoptions, life sciences is one industry that appears primed to gain more ground in 2013. Good Technology listed it among the most active industries for iPad activations in Q4 2012, and while it has yet to break the top 10, many folks expect tablets to play a larger role in the world of life sciences and pharmaceuticals going forward. (And of course you can’t forget about BYOD).
One reason is that that today...
May 30, 2013 09:03 AM
Last week, I came across an interesting blog post by Bob Apollo (@bobapollo) titled Why Marketing Needs to FieldSource More Ideas from Sales. Bob is a seasoned sales/marketing coach and CEO of the U.K.-based Inflexion-Point Strategy Partners, and his article made some excellent points about the importance of sales and marketing alignment from a content perspective.
At Brainshark, one of our primary goals is to help companies make better use of content to fuel the sales engine, and Bob&rsquo...
May 20, 2013 09:43 AM
Earlier this this month, more than 1,500 sales, marketing and product leaders gathered in San Diego for the eighth-annual SiriusDecisions Summit. This was my first time attending the event, and I was excited to see what some of the major themes and topics would be this year.
As it turned out, I didn’t need to look very hard to identify the most prominent theme for the week: sales enablement.
In fact, from SiriusDecisions co-founder Joe Neeson’s opening presentation, sal...
May 15, 2013 09:36 AM
In case you hadn’t noticed, enterprise tablet adoption skyrocketed last year, and there’s no reason to expect the trend won’t continue in 2013. While Android continues to make strides, Good Technology reports that the iPad still owns the enterprise tablet market, with nearly 90% of all tablet activations in Q4 2012 going the way of the iOS.
For B2B organizations, salespeople have perhaps found the greatest value in what the iPad has to offer. As a selling tool, the iPad pr...