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Tag: sales enablement

How Content Marketers Help Sales Teams Sell [eBook Excerpt]

Submitted by: Brendan Cournoyer , Director of Content Marketing, Brainshark

April 23, 2014 09:40 AM

The following is a short excerpt from our free Sales Enablement eBook. These days, buyers spend more time researching products and services before ever engaging with a sales rep. Because of this, it’s more important than ever for marketers to create quality, useful content to help move potential customers through the buying cycle. Content Marketing Institute reports that creating enough content was among the top challenges for B2B marketing organizations in 2013. To keep up with demands, ...

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Tags: content marketing, sales enablement

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10 Ideas for Better Sales Presentation Slides

Submitted by: Brendan Cournoyer , Director of Content Marketing, Brainshark

April 16, 2014 09:42 AM

Fact: Not every sales communication requires a slide deck. Other fact: When you do need to deliver a more formal presentation, your slides better be good. One of the keys to better sales presentations is to avoid the most common traps many presenters fall into. Recently, Kathryn Roy, Managing Partner at Precision Thinking, published a free eBook designed to help with that very problem. The eBook, titled Ten Steps to a More Engaging Sales Presentation, is packed with simple tips for creating ...

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Tags: external communications, sales enablement, tips and tricks

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What’s the Most Important Aspect of Training New Sales Hires?

Submitted by: Brendan Cournoyer , Director of Content Marketing, Brainshark

April 09, 2014 09:32 AM

Our recent Sales Training eBook features a collection of articles and ideas from sales and learning experts on developing a more effective sales training program. While putting the eBook together, we reached out to some of the sharpest sales minds in the business with a single question: What is the MOST important thing to focus on when training and onboarding new sales hires? The issue with onboarding new reps is that they have a LOT to learn; from general selling skills to product training ...

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Tags: Brainshark On-Demand, internal communications, sales enablement, tips and tricks

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Getting More from Marketing: Strategies for Sales Leadership [On-Demand Webinar]

Submitted by: Marit Fratelli , Sr. Content Marketing Manager, Brainshark

April 07, 2014 09:38 AM

Marketing can provide content, leads, intelligence and more, but how can you make sure sales and marketing are aligned so that sales gets what they need, when they need it? In this on-demand webinar, hear from sales enablement experts, Michael Cannon, CEO, Silver Bullet Group, Will Spendlove, VP Product Marketing, Inside View and Marc McNamara, VP Communications Solutions, Brainshark, as they answer four key questions: What new challenges exist in aligning sales and marketing? What i...

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Tags: content marketing, internal communications, sales enablement, tips and tricks

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Prepare Your Sales Force with Better Onboarding and Training [eBook]

Submitted by: Brendan Cournoyer , Director of Content Marketing, Brainshark

March 31, 2014 09:41 AM

B2B companies are faced with a number of sales training challenges, but you could argue that the biggest one is actually time. Planning a sales onboarding strategy? That takes time. Creating learning content and resources? That takes more time. Delivering that training to the reps who need it? That can take up a whole lot of time for a whole lot of people. Of course, the issue with sales is that time is – quite literally – money. Taking existing reps off the phones or out of the ...

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Tags: internal communications, sales enablement, video

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