Brainshark Ideas Blog

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Browse the Ideas Blog for the latest tips and trends on sales enablement, video and content marketing, training and eLearning, business presentations and more.

Tag: sales enablement

How Do You Fix a Broken Selling System? Try Something DIFFERENT

Submitted by: Brendan Cournoyer , Director of Content Marketing, Brainshark

March 25, 2015 09:52 AM

“Is your sales content drowning your sales force?” That’s the question (and it’s an important one) posed in a recent blog post by Scott Santucci of The Alexander Group. The article takes a good hard look at the critical role content plays in complex B2B sales. It’s an interesting read, and you can check out the full post here, but I’m warning you – It’s LONG. Like, closing in on 5,000 words long. Now, if I were to break it down to under 140...

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Tags: content marketing, sales enablement

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Practice Makes Perfect: The Case for Continuous Learning with Sales Enablement

Submitted by: Ann Lambert , Content & Social Media Marketing Manager, Brainshark

March 23, 2015 09:38 AM

Heavy investments. Unprepared reps. Unhappy buyers. There’s clearly a discrepancy between the time and money that organizations are pouring into sales rep training and how that training resonates with reps later on. In fact, most reps forget 80% of what they’ve learned within six months of being onboarded. How can we bridge that gap between sales training and sales execution? In his article, Bridging the Gap from Knowing to Doing in Sales, co-founder of LearnCore Vishal Shah...

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Tags: mobile-learning, sales enablement

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How to Tell a Great Story in Sales

Submitted by: Ann Lambert , Content & Social Media Marketing Manager, Brainshark

March 18, 2015 09:28 AM

“You can have a great story, but you must make it apparently obvious.” These were the words of Corporate Visions Chief Strategy and Marketing Officer, Tim Riesterer, as he addressed our company at a recent meeting. He started with a story of man named Morton Grodzins, whose research and publications were the basis for Malcom Gladwell’s Tipping Point. Never heard of Grodzins? His point exactly. Gladwell, on the other hand, is renowned for a work that was quite literally h...

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Tags: external communications, quick tips, sales enablement, tips and tricks

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Should Sales Reps Care About Twitter? (and Other Social Selling Questions)

Submitted by: Brendan Cournoyer , Director of Content Marketing, Brainshark

March 16, 2015 10:04 AM

Sales reps have a lot of questions about social selling these days. For example – what’s the deal with Twitter? With that in mind, here is a short Q&A to help answer some of your most burning Twitter and social selling questions. Pretend I’m a rep who knows absolutely nothing about social selling – why should I care about any of this? Social selling is a great way to engage directly with audiences who MIGHT be interested in learning more about your product...

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Tags: quick tips, sales enablement, social media, tips and tricks

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3 Social Selling Learning Risks Sales Enablement Should Be Mitigating Now

Submitted by: Guest Contributor

March 11, 2015 09:46 AM

This article was submitted by Amar Sheth, Sales for Life It’s 2015 and social selling is catching on.  In fact, it will be one of the core, strategic programs that sales enablement will have to address and deploy across the enterprise for the coming years. Chances are, sales professionals in your company have heard about social selling.  In fact, you may already have a few pockets of excellence emerging within the sales team. Managing Multiple Levels of Learning While...

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Tags: sales enablement, quick tips, social media, tips and tricks

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