September 09, 2014 09:24 AM
There are typically three types of people that interact with Brainshark at your company: content creators/authors, business sponsors who manage the overall relationship, and of course, Company Administrators who manage the day-day of the Brainshark site. (These roles can also overlap.)
We have found that the more involved the Administrator is with Brainshark, the more engaging the company’s Brainshark presentations will be, and the more value the company will receive from their licens...
August 25, 2014 09:47 AM
In Part 1 of this series, we looked at the role music plays in TV commercials and Brainshark presentations. But it’s not all about the music! Half the allure is the visual presentation of commercials (that’s the point of advertising on a TV, right?).
Having watched my fair share of commercials, I’ve been noticing a trend towards TV commercials that have the look and feel of PowerPoint presentations. Perhaps they are appealing to advertisers because they cost less...
August 22, 2014 09:46 AM
Any graphic designer will tell you that visuals are essential to what they do. Visual stimulation is the impetus for audiences to look at, be drawn to, and engage with their work.
This is also true for any form of business communications. Whether you are producing the content, enabling sales reps, training staff, or marketing to generate leads, the power of the visual is real.
I recently downloaded a NewsCred eBook: The Power of Visual Storytelling. They teamed up with Getty to present the...
August 19, 2014 09:25 AM
Media content is unavoidable. Think about how many TV commercials, radio ads, and news stories you see and hear as you’re getting ready for work, on your morning commute, or just lounging at home. But if you watch and listen closely, you’ll find there’s a lot you can learn from these daily media consumptions that can then be applied to your Brainshark presentations.
This is the first article in a three-part series that will explore some of these techniques and how they can...
August 11, 2014 10:58 AM
As the popularity of video marketing continues to rise, its fire is only fueled by the simultaneously booming mobile and social media marketing spaces. Collectively, they have transformed the way customers receive information and, as a result, have challenged businesses to adapt in order to effectively reach and engage their target audiences.
Consider these stats:
91% of U.S. brand and agency marketers view social media as the most effective way to distribute and share videos, articles,...