Ideas Blog

Not just a Blog...

Read customer success stories, discover new Brainshark and PowerPoint tips and tricks, keep up with video and eLearning trends, and much more. Most importantly, get inspired!

Tag: video

Visual Lessons for Brainshark Authors: What ELSE You Can Learn from a TV Commercial

Submitted by: Irwin Hipsman , Director of Customer Community, Brainshark

August 25, 2014 09:47 AM

In Part 1 of this series, we looked at the role music plays in TV commercials and Brainshark presentations. But it’s not all about the music! Half the allure is the visual presentation of commercials (that’s the point of advertising on a TV, right?). Having watched my fair share of commercials, I’ve been noticing a trend towards TV commercials that have the look and feel of PowerPoint presentations. Perhaps they are appealing to advertisers because they cost le...

Read more

Tags: animation, Brainshark On-Demand, video

Comments

The Versatility of Visual Storytelling: 4 Powerful Stats for B2Bs

Submitted by: Ann Lambert , Content & Social Media Marketing Manager, Brainshark

August 22, 2014 09:46 AM

Any graphic designer will tell you that visuals are essential to what they do. Visual stimulation is the impetus for audiences to look at, be drawn to, and engage with their work. This is also true for any form of business communications. Whether you are producing the content, enabling sales reps, training staff, or marketing to generate leads, the power of the visual is real. I recently downloaded a NewsCred eBook: The Power of Visual Storytelling. They teamed up with Getty to present the...

Read more

Tags: animation, content marketing, video, social media

Comments

Music Lessons for Brainshark Authors: What You Can Learn from a 30-Second TV Commercial

Submitted by: Irwin Hipsman , Director of Customer Community, Brainshark

August 19, 2014 09:25 AM

Media content is unavoidable. Think about how many TV commercials, radio ads, and news stories you see and hear as you’re getting ready for work, on your morning commute, or just lounging at home. But if you watch and listen closely, you’ll find there’s a lot you can learn from these daily media consumptions that can then be applied to your Brainshark presentations. This is the first article in a three-part series that will explore some of these techniques and how they can...

Read more

Tags: audio, Brainshark On-Demand, quick tips, video

Comments

Marketing in the Mobile-Social-Video Age [Report]

Submitted by: Ann Lambert , Content & Social Media Marketing Manager, Brainshark

August 11, 2014 10:58 AM

As the popularity of video marketing continues to rise, its fire is only fueled by the simultaneously booming mobile and social media marketing spaces. Collectively, they have transformed the way customers receive information and, as a result, have challenged businesses to adapt in order to effectively reach and engage their target audiences. Consider these stats: 91% of U.S. brand and agency marketers view social media as the most effective way to distribute and share videos, articles,...

Read more

Tags: channels, content marketing, iPod, iPhone, iPad, social media, technology, video, YouTube

Comments

Video Content ROI Takes Flight: Marketing Lessons from the Airline Industry

Submitted by: Ann Lambert , Content & Social Media Marketing Manager, Brainshark

August 07, 2014 09:25 AM

Video killed the radio star. And ever since, it has been killing static content. Especially as online video content has become easily accessible virtually anywhere there is an internet-connected device, it’s now one of the one of the most preferred (and even expected) channels for receiving information. Why read an ad when you can be sucked into the brand experience through an action-packed 30-second clip? Why read an article on a rising trend when you can watch an animated parody or...

Read more

Tags: content marketing, iPad, iPhone, social media, video, YouTube

Comments