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Tag: video

What’s Up with MOOCs? 20 Burning Questions Answered

Submitted by: Brendan Cournoyer , Director of Content Marketing, Brainshark

April 15, 2014 09:56 AM

MOOCs have been a trending topic in learning and development circles over the past few years, but not everyone has been in on the conversation. If you have no idea what all the MOOC talk is about and how it fits into the world of online learning, here’s a short Q&A that will hopefully help clear things up. So… what exactly does MOOC stand for? MOOC is an acronym for “massive open online course”, and it’s pronounced exactly how it looks. They’ve become a...

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Tags: video, external communications

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5 Types of Videos to Fuel Your Social Media Marketing Strategy

Submitted by: Sabrina Cote , Social Media Marketing Manager, Brainshark

April 08, 2014 09:27 AM

Everywhere you look, experts are predicting that video will be a top social media trend again this year, but they’re not the only ones placing added emphasis on social video. Top social media channels are showing their commitment to video in the form of platform updates that more prominently feature video – like Facebook’s introduction of auto-play videos in its newsfeed, Twitter’s Vine and many more.  It’s important to have a strategy in place to guide the...

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Tags: content marketing, social media, video

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Video Content Ranks High with Technology Marketers [Report]

Submitted by: Brendan Cournoyer , Director of Content Marketing, Brainshark

April 01, 2014 09:44 AM

New research shows that technology companies have made video a key part of their content marketing strategies in 2014. The use of online video content has been on the rise with B2B content marketers for several years now, increasing 15% from 2011 to 2013 according to data from the Content Marketing Institute (CMI). Based on the latest numbers, you might wonder if technology companies are influencing that surge in usage all by themselves. A new study conducted by CMI and MarketingProfs looks s...

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Tags: content marketing, technology, video

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Prepare Your Sales Force with Better Onboarding and Training [eBook]

Submitted by: Brendan Cournoyer , Director of Content Marketing, Brainshark

March 31, 2014 09:41 AM

B2B companies are faced with a number of sales training challenges, but you could argue that the biggest one is actually time. Planning a sales onboarding strategy? That takes time. Creating learning content and resources? That takes more time. Delivering that training to the reps who need it? That can take up a whole lot of time for a whole lot of people. Of course, the issue with sales is that time is – quite literally – money. Taking existing reps off the phones or out of the ...

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Tags: internal communications, sales enablement, video

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New Tools and Resources for Building Better Brainshark Presentations

Submitted by: Irwin Hipsman , Director of Customer Community, Brainshark

March 20, 2014 08:54 AM

In late February, the Brainshark Customer Community Team visited our customers and prospects in the United Kingdom and Europe. It is great to get out on the road and hear from people about how they’re using SlideShark and Brainshark On-Demand.  While in Europe, we participated in events hosted by BrightCarbon and LeadFabric, and held private user group meetings with various customers. During our time in London, we had the opportunity to meet with the folks from a pretty cool ...

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Tags: Brainshark On-Demand, tips and tricks, video

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