Brainshark Ideas Blog

Looking to increase your team’s productivity? You’ve come to the right place!
Browse the Ideas Blog for the latest tips and trends on sales enablement, video and content marketing, training and eLearning, business presentations and more.

Tag: video

92% of B2B Marketers Use Video for Demand Generation [Report]

Submitted by: Ann Lambert , Content & Social Media Marketing Manager, Brainshark

November 03, 2014 09:48 AM

As the year winds down, B2Bs are starting to talk about trends: what has worked, what hasn’t, what are plans for next year? Several sources this year have commented on the popularity of video as a content marketing tool. And we’re very familiar with stats that support its versatility and how widely video is being consumed. It comes as no surprise then, that Software Advice’s recent B2B Demand Generation Benchmark Report falls right in step with the video marketing fanf...

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Tags: content marketing, video

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More Deals in Less Time – with the Brainshark Sales Accelerator

Submitted by: Greg Flynn , President, Brainshark

October 14, 2014 09:27 AM

Today, we’re incredibly proud and excited to announce the launch of Brainshark’s newest and most effective Sales Enablement product: the Brainshark Sales Accelerator for Salesforce.com. We set out to create a solution that helps sales reps win more deals in less time by enabling them to have better sales conversations with their customers and prospects. But how? By enabling subject-matter experts to create and deliver better training, managers to coach more effectively,...

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Tags: product updates, sales enablement, video

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Video More Popular than Ever with B2B Content Marketers [Report]

Submitted by: Brendan Cournoyer , Director of Content Marketing, Brainshark

October 08, 2014 11:09 AM

The numbers don’t lie. Data shows that the use of video continues to rise with B2Bs – and marketers are super-happy with the results.  Fall is here, and that means Content Marketing Institute (CMI) and MarketingProfs have once again joined forces to deliver their annual B2B Content Marketing Benchmarks, Budgets, and Trends report. In years past, we’ve seen a steady (and at times dramatic) rise in the use of video content among B2B marketers, and this year’s resu...

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Tags: content marketing, technology, YouTube, video, SEO

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51 Tips for Delivering Better Sales Presentations [eBook]

Submitted by: Ann Lambert , Content & Social Media Marketing Manager, Brainshark

October 06, 2014 10:36 AM

Presentations are an inevitable and critical part of B2B sales. While even a great sales presentation won’t always lead to a closed deal, a poor one will stop your sale dead nearly every time. In other words – you can’t mess this up! Our exclusive eBook, 51 Tips for Delivering a Better Sales Presentation, draws on ideas and suggestions from real sales reps and experts who understand the importance of a polished, engaging, effective presentation. It not only offers pract...

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Tags: animation, iPad, iPhone, quick tips, sales enablement, technology, tablet, tips and tricks, video

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Man on the Street: The Scoop on Sales Meetings [Video]

Submitted by: Ann Lambert , Content & Social Media Marketing Manager, Brainshark

October 01, 2014 01:13 PM

This year’s 2014 HubSpot INBOUND conference was buzzing with people from a variety of industries and sectors. We capitalized on the concentrated proximity of so many innovative, successful professionals who have likely been present at (if not directly involved with) more than a few sales meetings… and picked their brains about the experience. Turns out, sales meeting satisfaction could use a boost. Brainshark’s own Alex Salop didn’t miss a beat. Check it out the r...

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Tags: video, tips and tricks, sales enablement, social media, iPhone

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