October 13, 2015 08:30 AM
“It’s broken. It’s dramatically broken.” These were the words of Trish Bertuzzi, President and Chief Strategist at The Bridge Group, Inc., when she was asked about the state of sales onboarding during a Sales Readiness panel during the week of Dreamforce ‘15.
Confident and unwavering, she stated exactly what the problem is with sales onboarding: “Because what we do is we bring these people into our organizations and we start talking about US. Our produ...
July 13, 2015 09:10 AM
In the first three blog posts of this series we discussed PowerPoint training resources, adding presentations to webpages, and sourcing media for your presentations. The final theme that emerged from the spring User Groups was using a storyboard in the scriptwriting process.
*To learn about scriptwriting, the first step of the content presentation process, check out the new on-demand BAIT Series (Brainshark Author Integrated Training).
The storyboarding process was developed a...
July 07, 2015 09:23 AM
Consider these stats:
80% of senior executives watch more video in 2015 than they did last year
75% of senior executives watch business related videos on a weekly basis
59% of executives would rather watch a video than read an article.
There’s no doubt that online video is popular these days. And B2B marketers are adapting their digital marketing strategies accordingly. But for those late to the party, or looking for up-to-date tips on how to navigate the world of B2B ...
June 22, 2015 09:10 AM
In the first two blog posts of this series we discussed PowerPoint training resources and how to create a lightwindow for Brainshark videos on your website. Another theme that emerged from the Spring User Groups was sourcing royalty-free images, music and video for presentations.
We did the research and held an online Power Hour/User Group meeting on this topic in May. Our guest speakers included a multimedia presentation designer and a marketing project manager, and they covered the foll...
June 16, 2015 09:17 AM
During the Brainshark 2015 Spring User Group series, customers expressed an interest in learning ways to embed presentations and videos into their company website. This blog post is a product of those requests. For other relevant resources for Brainshark customers, check out Spring 2015 User Group Tour Recap, Part 1: PowerPoint Training.
The average internet user spends 88% more time on a website with video, according to Adelie Studios. All the more reason to ensure...