January 30, 2013 09:31 AM
Recently I wrote post about whether video marketing on Pinterest makes sense for B2B companies. While Pinterest can be a viable social media channel for B2Bs (particularly in regards to referral traffic), it’s clear that not all content is a great fit.
So then… what types of marketing content work best for Pinterest? While putting together the original post, I reached out to my colleague in content marketing Jamie Wallace (@suddenlyjamie) of Suddenly Marketing to get her though...
January 29, 2013 09:36 AM
Bettina Hein, co-author of Video Marketing for Dummies and CEO at Pixability, says that people only click on videos for two reasons: to gather information or to be entertained. She also says that the most successful videos do both, which is why humor in video marketing is such an important and popular tool.
In the article How to Use Humor Effectively for Video Marketing, Bettina writes that humorous videos work because they:
Establish a rapport
January 28, 2013 09:34 AM
The overall popularity of Pinterest may be undeniable, but B2B organizations still have questions about the value of Pinterest video marketing.
Not long ago, ReelSEO (an excellent resource for anyone working with online video) posted an article covering five ways to use Pinterest for video marketing. The article covers many of the same points as other Pinterest-focused content: that Pinterest is now one of the biggest traffic drivers on the Internet, that it generates more referral traffic tha...
January 25, 2013 10:11 AM
Tracking how many views a video gets is simple enough, but do you also know how much traffic from YouTube your website is getting?
There are lots of ways marketers can use YouTube to enhance their video marketing strategies. You can rework your YouTube video titles to make them more SEO-friendly, or update your YouTube channel to help more people find your content.
Just remember – posting content to YouTube isn’t just about attracting more viewers. This is still marketing after a...
January 22, 2013 04:02 PM
I recently came across a cool InformED article by Julie DeNeen that looks at the false impressions some folks still have about online and distance learning programs. The post breaks down 30 (yes, 30) eLearning myths that DeNeen writes “need to die in 2013.”
It’s a good read for anyone who’s still unsure about the benefits that eLearning, or at least some sort of blended learning approach, can bring to their organization. It also got me thinking. We write quite a bit on ...