March 27, 2013 08:32 AM
A recent survey has shed some new light on the viewing trends for online video content with consumers – and those trends are going mobile.
The study, titled How Consumers Shop with Video from video service provider Invodo, surveyed over 1,000 respondents in Q4 2012. While the focus of the report is geared more toward B2C e-commerce organizations, it speaks volumes about the effectiveness of online video marketing – particularly when it comes to mobile.
Specifically, 69% of those s...
August 01, 2012 11:08 AM
How big have QR codes become these days? Even the recently deceased are taking advantage.
As smartphone sales have skyrocketed over the past few years, the popularity of using Quick Response (QR) codes for mobile marketing has risen with it. But while we’ve already seen companies use QR codes in hundreds of new and creative ways, I can’t say anything prepared me for this latest story of mobile innovation.
Earlier this year, an Indiana-based monument company began incorporatin...
July 16, 2012 10:17 AM
With all the talk about creating effective video marketing content, remember that how you actually deliver that content is just as important.
There are lots of marketing channels out there at your disposal,and while some are video-specific, others are ideal for content of all shapes and sizes. But as with all forms of content marketing, if you’re going to take the time to create these videos, you should also have a strategy in place for putting them in front of your target audience....
May 08, 2012 03:44 AM
As smartphone and tablet adoption continues to skyrocket, it feels like mobile marketing has reached a fevered pitch.
But if you’re one of the few who’s still not convinced that mobile marketing is worth your time, here are 14 fun factoids that could change your mind:
#1. Smartphones outsold PCs for the first time ever in 2011. It’s projected that tablets will follow suit by 2014, and my mom will learn to use at least one of these devices by 2020. (Source: Business...
April 09, 2012 10:47 AM
At this point, the use of QR codes for marketing purposes is nothing new. We’ve seen them in magazine ads. We’ve seen them on product packaging. We’ve even seen them on business cards.
But for companies who still aren’t utilizing QR codes to bridge the gap between physical and mobile messaging, here are some numbers for you:
According to research firm comScore, 14 million Americans scanned QR or bar codes on their mobile phones in June 2011. That’s one mon...