Brainshark Ideas Blog

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Browse the Ideas Blog for the latest tips and trends on sales enablement, video and content marketing, training and eLearning, business presentations and more.

Tag: webinar strategy

5 Ways to Repurpose Content from Your Next Webinar

Submitted by: Sabrina Cote , Social Media Marketing Manager, Brainshark

February 14, 2014 09:54 AM

A few weeks back, Brendan Cournoyer wrote about how marketers can capitalize on live events to create a variety of video content assets featuring experts and speakers.  In many of the same ways that live events are content havens, so is also true of webinars.  Just as with events, subject matter experts and industry leaders who present during webinars share a wealth of information, typically accompanied by slide content to help support their talk.  From a repurposing perspecti...

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Tags: content marketing, tips and tricks, social media, video, webinar strategy, YouTube


Using Experts to Squeeze More Video Content Out of Your Next Event

Submitted by: Brendan Cournoyer , Director of Content Marketing, Brainshark

January 28, 2014 09:59 AM

While many organizations understand the value of live, in-person events, it feels like some still underestimate the content benefits to be gained. Simply put, live events are content havens. This is especially true for large conferences with lots of different keynotes and sessions spread out over multiple days. With so many different smart people gathered in one place, there’s no shortage of great ideas being shared, and even the laziest content marketer could turn all that informatio...

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Tags: content marketing, social media, tips and tricks, video, webinar strategy


B2B Marketing: 12 Tips for Better Webinars

Submitted by: Joby Blume , Managing Consultant, BrightCarbon

January 06, 2014 09:47 AM

This article was originally posted to Webinars play a significant part in modern B2B marketing. Yet a lot of companies fail to give webinar presentations the attention they deserve. If you are going to do it, do it right – with these handy webinar presentation tips. Keep it Short Most webinars are scheduled for an hour. Why? Because calendars are marked in one hour slots? If you have 25 minutes of content, arrange a 30 minute webinar. Don’t just schedule an hour ...

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Tags: tips and tricks, webinar strategy


How to Add WebEx Recordings to Brainshark Presentations [Quick Tips]

Submitted by: Amy O'Brien , Training Manager, Brainshark

December 13, 2013 09:20 AM

Want to make your next WebEx webinar available to audiences after the live event – without losing track of who’s viewing the presentation? With Brainshark On-Demand, you can provide your audience with the complete webinar recording via a web link and/or your Brainshark Content Portal, then continue to track who views the presentation following the live event.  To learn how, check out the Quick Tips video below for three ways to add a WebEx recording to a Brainshark presentat...

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Tags: Brainshark, external communications, quick tips, video, webinar strategy


South Texas Money Management Uses Brainshark to Edge Out Their Competition

Submitted by: Guest Contributor

October 22, 2013 09:39 AM

The article below was submitted by Danny Aleman, CIO, South Texas Money Management.  South Texas Money Management is an investment management firm with locations in San Antonio, Austin, Houston and Dallas. As Chief Information Officer, I manage and oversee our IT department. One of our biggest challenges was finding a solid, dependable platform in which to host our webcast presentations. Prior to Brainshark, we were delivering our presentations using Quick Time and ran into a lot of tec...

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Tags: Brainshark, financial services, external communications, webinar strategy