December 02, 2013 09:35 AM
When 65% of new product launches fail, at a cost of billions of dollars, companies need to change the way they communicate new products to the sales force and to customers.
Brainshark recently sponsored a Sales Management Association webinar where Professor Michael Ahearne, University of Houston and Associate Professor, Thomas Steenburgh, University of Virginia, shared the results of new research that explored why conventional approaches to selling new, innovative products are ineffective...
November 22, 2013 09:45 AM
The power of video allows companies to tell their unique story and communicate their value proposition in a way that grabs attention and ensures greater retention – both for prospects and for salespeople.
In a recent webinar, Using Video to Improve Demand Generation and Sales Enablement, I demonstrated how leading companies are using video to drive demand generation campaigns, initiate and drive sales conversations, train sales reps and partners, and help close more business.
November 15, 2013 09:30 AM
Giving the sales team what they need…when they need it was the topic of a recent webinar featuring speakers John Buelow, VP of Design & Production at Shapiro Negotiations Institute and Marc McNamara, VP of Sales Enablement at Brainshark. In the webinar they discussed what it takes to enable sales teams with 24/7 access to short training modules that are easily accessible on mobile devices just when they need them.
John talked about the importance of agility in order to meet learner...
October 23, 2013 09:32 AM
Last week, Mark Synek, Principal of the Sales Benchmark Index and Paula Crerar, Sr. Director of Content & Product Marketing at Brainshark, presented a webinar describing how the buying decision process has changed and how that impacts the types of content needed along the buyer’s journey.
Buyers are now armed with the ability to research new products on the web and validate vendors through social media. When they finally talk to a vendor, they have often completed more than half of...
October 07, 2013 09:40 AM
Brainshark recently sponsored a webinar featuring original research by two thought leaders in the area of marketing and sales alignment. Jerry Rackley, Chief Analyst of Demand Metric and Tim Riesterer, Chief Strategist & CMO of Corporate Visions shared data and insights (and some surprising disconnects) from recent research on the current state of sales and marketing alignment.
For those alignment naysayers, this stat might make you sit up and take notice.
A recent study by Demand M...