March 04, 2014 09:30 AM
Social Centered Selling reports that 73% of salespeople who use social selling techniques outperform their peers who don’t. That’s great news for reps who are already using platforms such as LinkedIn to connect with prospects. But as with everything, there is a right way and a wrong way to do it.
Mark Synek, Principal at Sales Benchmark Index knows a thing or two about using social selling to help sales and marketing leaders make their numbers. In the short video below, he reveals ...
February 14, 2014 09:54 AM
A few weeks back, Brendan Cournoyer wrote about how marketers can capitalize on live events to create a variety of video content assets featuring experts and speakers. In many of the same ways that live events are content havens, so is also true of webinars.
Just as with events, subject matter experts and industry leaders who present during webinars share a wealth of information, typically accompanied by slide content to help support their talk. From a repurposing perspecti...
February 12, 2014 09:22 AM
At this point, the merits of online video content no longer need to be ‘sold’ to marketers. The majority of companies are now doing some form of video marketing, and that number continues to rise with each passing year. YouTube remains a major component of most video marketing strategies (as it should), but it’s a mistake to assume that it needs to be the cornerstone of your efforts.
In a recent post for ReelSEO, HubShout’s Chad Hill makes “the case against YouTu...
February 04, 2014 09:49 AM
Yesterday Twitter released its official recap of Super Bowl XLVIII, crowning this year’s big game as the most tweeted about Super Bowl to date, with a whopping 24.9 million tweets sent during the telecast. Twitter’s summary reported trends in everything from most mentioned players, to which moments during the big game garnered the highest volume of tweets per minute.
The recap also gives a nod to the annually touted Super Bowl commercials, reporting that 58% of those that ai...
January 29, 2014 09:45 AM
The past year brought significant change to the world of content marketing, and 2014 is poised to be yet another year of advancements. A recent report from Content Marketing Institute highlighting 50 Content Marketing Predictions for 2014 includes projections about the evolution of content strategies, increased emphasis on content analytics, and an upward trend in short-form content just to name a few.
Here are five of our favorite expert predictions about the future of content marketin...