July 25, 2014 09:48 AM
This article was submitted by Dave Landry, Global Entrepreneur & Journalist
Social media has long ago declared victory in the eyes of marketers, and digital content now reigns supreme. The question then, is if sales is the engine for growth in every business, how can we use social media to not just market, but nurture the sales funnel?
Let’s take a closer look at the funnel itself, stage by stage.
Social media gives businesses the opportunity to place – and ...
July 07, 2014 09:36 AM
As marketers continue to create innovative ways to generate demand, whether in the B2C or B2B world, they must have some sort of volume of data to support it. After all, what’s a great piece of marketing content without the proper audience to campaign to, right?
There’s no doubt that like most things in life, we play the “quality vs. quantity” game in the world of lead acquisition. Is it better to maximize the number of available leads, no matter the temperature,...
June 30, 2014 09:42 AM
Lots of sales reps these days are wondering how social media platforms like LinkedIn and Twitter can help them prospect and win more deals. So who has the answers?
Here is a short list of some of the most popular social selling minds on the web today.
Brian Bachofner, Social Selling Guru
Brian has over 10 years of experience in the B2B Data and Sales Intelligence market. He manages the content for Social Selling University, the leading source for best practices and advice for deploying socia...
May 28, 2014 09:27 AM
Are you looking for new ways to build out your pipeline?
Check out this on-demand webinar, presented by social selling expert Koka Sexton of LinkedIn and content expert Marc McNamara of Brainshark, as they outline how to attract buyers with content with methods to create a sustainable social selling system.
View Now: Content & Social: The New One-Two Punch to Build Pipeline
“Great sales people understand that they have to become their own mini-marketers,” said Sexton. &ld...
April 08, 2014 09:27 AM
Everywhere you look, experts are predicting that video will be a top social media trend again this year, but they’re not the only ones placing added emphasis on social video. Top social media channels are showing their commitment to video in the form of platform updates that more prominently feature video – like Facebook’s introduction of auto-play videos in its newsfeed, Twitter’s Vine and many more.
It’s important to have a strategy in place to guide the...