Ideas Blog

Not just a Blog...

Read customer success stories, discover new Brainshark and PowerPoint tips and tricks, keep up with video and eLearning trends, and much more. Most importantly, get inspired!

Tag: social media

5 Types of Videos to Fuel Your Social Media Marketing Strategy

Submitted by: Sabrina Cote , Social Media Marketing Manager, Brainshark

April 08, 2014 09:27 AM

Everywhere you look, experts are predicting that video will be a top social media trend again this year, but they’re not the only ones placing added emphasis on social video. Top social media channels are showing their commitment to video in the form of platform updates that more prominently feature video – like Facebook’s introduction of auto-play videos in its newsfeed, Twitter’s Vine and many more.  It’s important to have a strategy in place to guide the...

Read more

Tags: content marketing, social media, video

Comments

5 (Mostly) New Books for the Social Salesperson

Submitted by: Brendan Cournoyer , Director of Content Marketing, Brainshark

March 25, 2014 05:18 PM

I originally titled this post “5 Must-Read Books for the Social Salesperson”, but to be honest, I’m not a huge fan of that term. Who am I to say that you must read something, right? That being said, there’s no doubt that social selling has become a hot topic for B2Bs, particularly over the past year or so. Lots of experts are talking about it, and I’ve spoken to enough salespeople myself to know that a large number of reps are interested in finding new ways to ta...

Read more

Tags: social media, sales enablement, tips and tricks

Comments

3 Steps to Social Selling Excellence with LinkedIn

Submitted by: Marit Fratelli , Sr. Content Marketing Manager, Brainshark

March 04, 2014 09:30 AM

Social Centered Selling reports that 73% of salespeople who use social selling techniques outperform their peers who don’t. That’s great news for reps who are already using platforms such as LinkedIn to connect with prospects. But as with everything, there is a right way and a wrong way to do it. Mark Synek, Principal at Sales Benchmark Index knows a thing or two about using social selling to help sales and marketing leaders make their numbers. In the short video below, he reveals...

Read more

Tags: external communications, sales enablement, social media, tips and tricks

Comments

5 Ways to Repurpose Content from Your Next Webinar

Submitted by: Sabrina Cote , Social Media Marketing Manager, Brainshark

February 14, 2014 09:54 AM

A few weeks back, Brendan Cournoyer wrote about how marketers can capitalize on live events to create a variety of video content assets featuring experts and speakers.  In many of the same ways that live events are content havens, so is also true of webinars.  Just as with events, subject matter experts and industry leaders who present during webinars share a wealth of information, typically accompanied by slide content to help support their talk.  From a repurposing perspecti...

Read more

Tags: content marketing, tips and tricks, social media, video, webinar strategy, YouTube

Comments

Video Marketers – Are You Looking Beyond YouTube?

Submitted by: Brendan Cournoyer , Director of Content Marketing, Brainshark

February 12, 2014 09:22 AM

At this point, the merits of online video content no longer need to be ‘sold’ to marketers. The majority of companies are now doing some form of video marketing, and that number continues to rise with each passing year. YouTube remains a major component of most video marketing strategies (as it should), but it’s a mistake to assume that it needs to be the cornerstone of your efforts. In a recent post for ReelSEO, HubShout’s Chad Hill makes “the case against YouTu...

Read more

Tags: Brainshark On-Demand, content marketing, social media, video, YouTube

Comments