Brainshark Ideas Blog

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Browse the Ideas Blog for the latest tips and trends on sales enablement, video and content marketing, training and eLearning, business presentations and more.

Tag: social media

Strong Content & Smart Distribution: The Recipe for Marketing Success

Submitted by: Ann Lambert , Content & Social Media Marketing Manager, Brainshark

October 23, 2014 09:25 AM

Searching for a read that piques your interest? There are thousands of articles to choose from every day—you shouldn’t have to look hard. But you may have to sift through quite a few to find a high quality piece of content. Unless, of course, the brand or author has done an excellent job of distributing it. I recently came across an AdAge article on the importance of supporting great content with smart distribution (it popped up in my Google Alerts for video content marketing...

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Tags: content marketing, SEO, social media

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Sales Enablement at Dreamforce: 14 Buzzworthy Tweets from #DF14

Submitted by: Ann Lambert , Content & Social Media Marketing Manager, Brainshark

October 16, 2014 03:24 PM

Though Dreamforce 2014 came to a close last night, the tweets and social shares are still pouring in, echoing the excitement, innovation, and thought leadership of Salesforce.com’s four-day conference in San Francisco.   On the heels of the launch of our new Sales Accelerator solution earlier this week (check out the shot above of our team representing at booth N1026!), I was eager to see how the overarching sales enablement message was resonating with the greater tech c...

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Tags: sales enablement, social media, technology

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Man on the Street: The Scoop on Sales Meetings [Video]

Submitted by: Ann Lambert , Content & Social Media Marketing Manager, Brainshark

October 01, 2014 01:13 PM

This year’s 2014 HubSpot INBOUND conference was buzzing with people from a variety of industries and sectors. We capitalized on the concentrated proximity of so many innovative, successful professionals who have likely been present at (if not directly involved with) more than a few sales meetings… and picked their brains about the experience. Turns out, sales meeting satisfaction could use a boost. Brainshark’s own Alex Salop didn’t miss a beat. Check it out the r...

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Tags: video, tips and tricks, sales enablement, social media, iPhone

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The Versatility of Visual Storytelling: 4 Powerful Stats for B2Bs

Submitted by: Ann Lambert , Content & Social Media Marketing Manager, Brainshark

August 22, 2014 09:46 AM

Any graphic designer will tell you that visuals are essential to what they do. Visual stimulation is the impetus for audiences to look at, be drawn to, and engage with their work. This is also true for any form of business communications. Whether you are producing the content, enabling sales reps, training staff, or marketing to generate leads, the power of the visual is real. I recently downloaded a NewsCred eBook: The Power of Visual Storytelling. They teamed up with Getty to present the...

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Tags: animation, content marketing, video, social media

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5 Strategies to Maximize Social Selling (and Ways to Get Started RIGHT NOW)

Submitted by: Ann Lambert , Content & Social Media Marketing Manager, Brainshark

August 15, 2014 09:30 AM

I recently came across an interesting article from SellingPower titled 5 Tips for Leveraging Social Networks to Sell. The post opens with a reference to an InsideView whitepaper that states how “sales executives and B2B companies that ‘lack an established social media presence’ are ‘far less capable of effectively gaining the attention of prospects who are already fully engaged on the social Web.’”  The article proceeds to offer five great tips for...

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Tags: social media, sales enablement, quick tips

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