Brainshark Ideas Blog

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Browse the Ideas Blog for the latest tips and trends on sales enablement, video and content marketing, training and eLearning, business presentations and more.

Tag: social media

3 Social Strategies for Increased Content Performance

Submitted by: Ann Lambert , Content & Social Media Marketing Manager, Brainshark

March 04, 2015 09:10 AM

I recently attended a Mass Technology Leadership Council event hosted by Hubspot. The topic? How to combine content and social for lead generation. It was a great morning of discussion among marketing leaders from around the Boston area. Some shared best practices for increasing content performance, others suggested social sharing tools they have experimented with, and others inquired about how to involve sales reps and rally them around a social strategy. But what really got me excited ...

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Tags: content marketing, quick tips, social media, tips and tricks

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4 Simple LinkedIn Profile Tips for Social Sales Reps

Submitted by: Brendan Cournoyer , Director of Content Marketing, Brainshark

February 23, 2015 09:20 AM

For B2B reps, effective social selling starts with a solid social profile. Here are four easy LinkedIn profile tips that can help. A lot of people think of their LinkedIn profiles as a sort of online resume for recruiters, outlining what you do and what you’ve done. And sure – that’s one way of looking at it. I prefer to think of it a little differently though: as a way of promoting your personal and professional brand. This, of course, is a basic element of effective soci...

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Tags: quick tips, sales enablement, social media

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4 Simple Ways Your Sales Team Can Be More Social

Submitted by: Ann Lambert , Content & Social Media Marketing Manager, Brainshark

February 12, 2015 09:10 AM

“More social?!” you’re exclaiming at your computer. “How the heck can sales reps get any more social?” Relax. Let’s be real. Sales reps are often the social butterflies of your company. No need to hone their communication skills (unless there is, and then there’s a different blog post you should be reading). But now that I’ve gotten your attention, I can clarify: social media. Sales reps can always up their social media game. No matter who...

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Tags: content marketing, quick tips, sales enablement, social media

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Getting Social With: Ann Handley

Submitted by: Ann Lambert , Content & Social Media Marketing Manager, Brainshark

January 21, 2015 09:12 AM

In my last “Getting Social With…” post, NewsCred’s Michael Brenner mentioned that one of his favorite sales/marketing influencers to follow on Twitter is the one and only Ann Handley. As such, I thought it fitting to interview Ann, Chief Content Officer of the incredibly popular MarketingProfs, for my next Q&A of the series. Ann Handley is a Wall Street Journal best-selling author, keynote speaker, and the world’s first Chief Content Officer. She speaks...

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Tags: content marketing, quick tips, social media

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From Push to Pull: Basic Operations Applied to Marketing

Submitted by: Ann Lambert , Content & Social Media Marketing Manager, Brainshark

January 14, 2015 08:40 AM

The other day, my LinkedIn Pulse revealed the first article in a 26-week blog series that Marketo CMO Sanjay Dholakia is writing on “a new era of engagement marketing” in collaboration with the Economist. He interviews John Hagel, co-chairman of Deloitte’s Center for the Edge, who shares some changes that marketers need to be prepared to embrace, lest they be displaced. One that stuck out to me in particular was the shift from “Push to Pull.”  I had heard thi...

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Tags: content marketing, social media

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