August 22, 2014 09:46 AM
Any graphic designer will tell you that visuals are essential to what they do. Visual stimulation is the impetus for audiences to look at, be drawn to, and engage with their work.
This is also true for any form of business communications. Whether you are producing the content, enabling sales reps, training staff, or marketing to generate leads, the power of the visual is real.
I recently downloaded a NewsCred eBook: The Power of Visual Storytelling. They teamed up with Getty to present the...
August 15, 2014 09:30 AM
I recently came across an interesting article from SellingPower titled 5 Tips for Leveraging Social Networks to Sell. The post opens with a reference to an InsideView whitepaper that states how “sales executives and B2B companies that ‘lack an established social media presence’ are ‘far less capable of effectively gaining the attention of prospects who are already fully engaged on the social Web.’”
The article proceeds to offer five great tips for...
August 11, 2014 10:58 AM
As the popularity of video marketing continues to rise, its fire is only fueled by the simultaneously booming mobile and social media marketing spaces. Collectively, they have transformed the way customers receive information and, as a result, have challenged businesses to adapt in order to effectively reach and engage their target audiences.
Consider these stats:
91% of U.S. brand and agency marketers view social media as the most effective way to distribute and share videos, articles,...
August 07, 2014 09:25 AM
Video killed the radio star. And ever since, it has been killing static content. Especially as online video content has become easily accessible virtually anywhere there is an internet-connected device, it’s now one of the one of the most preferred (and even expected) channels for receiving information.
Why read an ad when you can be sucked into the brand experience through an action-packed 30-second clip?
Why read an article on a rising trend when you can watch an animated parody or...
August 04, 2014 10:48 AM
If you were to ask a typical B2B sales reps which social network they find the most valuable, I’m guessing most would be pretty quickly answer, “LinkedIn.”
Social selling has become a key focus at many organizations, with more than a few sales experts beating the drum. Twitter and Facebook hold a lot of value in this regard, but it seems clear that LinkedIn is the network the majority of reps feel most comfortable with. (FYI, I’m basing this on no hard data; just my o...