Brainshark Ideas Blog

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Tag: social media

Should Sales Reps Care About Twitter? (and Other Social Selling Questions)

Submitted by: Brendan Cournoyer , Director of Content Marketing, Brainshark

March 16, 2015 10:04 AM

Sales reps have a lot of questions about social selling these days. For example – what’s the deal with Twitter? With that in mind, here is a short Q&A to help answer some of your most burning Twitter and social selling questions. Pretend I’m a rep who knows absolutely nothing about social selling – why should I care about any of this? Social selling is a great way to engage directly with audiences who MIGHT be interested in learning more about your product...

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Tags: quick tips, sales enablement, social media, tips and tricks

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3 Social Selling Learning Risks Sales Enablement Should Be Mitigating Now

Submitted by: Guest Contributor

March 11, 2015 09:46 AM

This article was submitted by Amar Sheth, Sales for Life It’s 2015 and social selling is catching on.  In fact, it will be one of the core, strategic programs that sales enablement will have to address and deploy across the enterprise for the coming years. Chances are, sales professionals in your company have heard about social selling.  In fact, you may already have a few pockets of excellence emerging within the sales team. Managing Multiple Levels of Learning While...

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Tags: sales enablement, quick tips, social media, tips and tricks

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3 Social Strategies for Increased Content Performance

Submitted by: Ann Lambert , Content & Social Media Marketing Manager, Brainshark

March 04, 2015 09:10 AM

I recently attended a Mass Technology Leadership Council event hosted by Hubspot. The topic? How to combine content and social for lead generation. It was a great morning of discussion among marketing leaders from around the Boston area. Some shared best practices for increasing content performance, others suggested social sharing tools they have experimented with, and others inquired about how to involve sales reps and rally them around a social strategy. But what really got me excited ...

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Tags: content marketing, quick tips, social media, tips and tricks

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4 Simple LinkedIn Profile Tips for Social Sales Reps

Submitted by: Brendan Cournoyer , Director of Content Marketing, Brainshark

February 23, 2015 09:20 AM

For B2B reps, effective social selling starts with a solid social profile. Here are four easy LinkedIn profile tips that can help. A lot of people think of their LinkedIn profiles as a sort of online resume for recruiters, outlining what you do and what you’ve done. And sure – that’s one way of looking at it. I prefer to think of it a little differently though: as a way of promoting your personal and professional brand. This, of course, is a basic element of effective soci...

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Tags: quick tips, sales enablement, social media

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4 Simple Ways Your Sales Team Can Be More Social

Submitted by: Ann Lambert , Content & Social Media Marketing Manager, Brainshark

February 12, 2015 09:10 AM

“More social?!” you’re exclaiming at your computer. “How the heck can sales reps get any more social?” Relax. Let’s be real. Sales reps are often the social butterflies of your company. No need to hone their communication skills (unless there is, and then there’s a different blog post you should be reading). But now that I’ve gotten your attention, I can clarify: social media. Sales reps can always up their social media game. No matter who...

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Tags: content marketing, quick tips, sales enablement, social media

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