August 25, 2014 09:47 AM
In Part 1 of this series, we looked at the role music plays in TV commercials and Brainshark presentations. But it’s not all about the music! Half the allure is the visual presentation of commercials (that’s the point of advertising on a TV, right?).
Having watched my fair share of commercials, I’ve been noticing a trend towards TV commercials that have the look and feel of PowerPoint presentations. Perhaps they are appealing to advertisers because they cost le...
August 22, 2014 09:46 AM
Any graphic designer will tell you that visuals are essential to what they do. Visual stimulation is the impetus for audiences to look at, be drawn to, and engage with their work.
This is also true for any form of business communications. Whether you are producing the content, enabling sales reps, training staff, or marketing to generate leads, the power of the visual is real.
I recently downloaded a NewsCred eBook: The Power of Visual Storytelling. They teamed up with Getty to present the...
March 17, 2014 09:58 AM
When it comes to creating compelling PowerPoint presentations, more and more emphasis is being placed on limiting text and opting for visuals to communicate the message. The right images can make a world of difference when it comes to engaging an audience, and keeping them focused on the speaker’s message rather than on reading a slide.
Presenters and PowerPoint designers can draw from an array of tricks to create consistent sets of images for cohesive presentations, tips for&nbs...
March 07, 2014 09:30 AM
One of the roles of the Brainshark Customer Community team is to look at how customers are using Brainshark and to provide benchmarking reference points for their next series of presentations. We just finished an analysis of presentations created by customers and several factoids jumped out at us.
We will be discussing these and many other things at upcoming User Group Meetings and Workshops. In the meantime, we’ve pulled together a few data points to share with you here.
February 03, 2014 10:32 AM
This article was originally posted to BrightCarbon.com.
It’s important to ‘run through’ your presentation after you create it to make sure everything is the way you want it, and if you notice that something doesn’t quite draw the attention it should there are simple ways that you can adjust or add to your design so that it becomes the most obvious thing on the slide.
Advice we’ve all received before…
A wise man once said that if something is...