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Tag: external communications

10 Ideas for Better Sales Presentation Slides

Submitted by: Brendan Cournoyer , Director of Content Marketing, Brainshark

April 16, 2014 09:42 AM

Fact: Not every sales communication requires a slide deck. Other fact: When you do need to deliver a more formal presentation, your slides better be good. One of the keys to better sales presentations is to avoid the most common traps many presenters fall into. Recently, Kathryn Roy, Managing Partner at Precision Thinking, published a free eBook designed to help with that very problem. The eBook, titled Ten Steps to a More Engaging Sales Presentation, is packed with simple tips for creating ...

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Tags: external communications, sales enablement, tips and tricks

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What’s Up with MOOCs? 20 Burning Questions Answered

Submitted by: Brendan Cournoyer , Director of Content Marketing, Brainshark

April 15, 2014 09:56 AM

MOOCs have been a trending topic in learning and development circles over the past few years, but not everyone has been in on the conversation. If you have no idea what all the MOOC talk is about and how it fits into the world of online learning, here’s a short Q&A that will hopefully help clear things up. So… what exactly does MOOC stand for? MOOC is an acronym for “massive open online course”, and it’s pronounced exactly how it looks. They’ve become ...

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Tags: video, external communications

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The Content Sherpa: A Shift in Approach for Improved Content Production

Submitted by: Marc McNamara , VP Communication Solutions, Brainshark

March 13, 2014 10:08 AM

Welcome to the second installment of The Content Sherpa video blog series dedicated to examining the changing landscape of business communications.  In the first segment of the series I set the stage with a look at what’s driving content needs and challenges around business communications, how mobility is changing the game, and why video can be a breakthrough.  Keeping in mind the types of content that are ideal for business communications, this week I’ll take a step b...

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Tags: content marketing, external communications, internal communications, video

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How to Impact Your Sales with Effective Content [Webinar Replay]

Submitted by: Marit Fratelli , Sr. Content Marketing Manager, Brainshark

March 10, 2014 09:50 AM

Sales content is critical to the effectiveness of training, productivity, enablement and ultimately, your overall sales program. Yet, between 60-70% of marketing-generated content is not even used by sales teams. Is it time to revisit your content to improve ROI? In this webinar replay, hear from sales strategy expert Stephen Diorio of Profitable Channels, and Brainshark’s own Paula Crerar, as they outline what it takes to create more effective content that directly impacts sales effect...

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Tags: content marketing, external communications, sales enablement

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3 Steps to Social Selling Excellence with LinkedIn

Submitted by: Marit Fratelli , Sr. Content Marketing Manager, Brainshark

March 04, 2014 09:30 AM

Social Centered Selling reports that 73% of salespeople who use social selling techniques outperform their peers who don’t. That’s great news for reps who are already using platforms such as LinkedIn to connect with prospects. But as with everything, there is a right way and a wrong way to do it. Mark Synek, Principal at Sales Benchmark Index knows a thing or two about using social selling to help sales and marketing leaders make their numbers. In the short video below, he reveals...

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Tags: external communications, sales enablement, social media, tips and tricks

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