March 04, 2014 09:30 AM
Social Centered Selling reports that 73% of salespeople who use social selling techniques outperform their peers who don’t. That’s great news for reps who are already using platforms such as LinkedIn to connect with prospects. But as with everything, there is a right way and a wrong way to do it.
Mark Synek, Principal at Sales Benchmark Index knows a thing or two about using social selling to help sales and marketing leaders make their numbers. In the short video below, he reveals ...
February 20, 2014 08:48 AM
The expression “time is money” might be a bit of a cliché, but that doesn’t make it any less true for B2Bs – especially when you have the data to prove it.
That’s what the folks at Software Advice uncovered from their recent Online B2B Buyer Behavior Report. The goal of the report, which collected data from over 6 million unique website visitors from 2008 through 2013 (talk about a long-term project!), shows a direct correlation between the time reps wait ...
February 07, 2014 09:36 AM
Business communications are vital to the success of any organization, and the landscape surrounding how businesses communicate is ever-evolving. This coupled with disruptions in technology, makes it more important than ever for businesses to account for these changes when developing content to drive their communications.
With that topic in mind, I’m pleased to introduce a new video blog (vlog!) series dedicated to examining the changing landscape of business communications, and pr...
January 22, 2014 09:51 AM
Video marketing and Big Data can be a powerful combination for organizations. But it’s not just about the numbers you see; it’s how you use them that matters. With that in mind, here are three simple ways sales reps can get more out of video content analytics.
One of the biggest (and most underrated) benefits of content marketing is its value as a sales enablement strategy for reps. Simply put, great content helps reps sell better, and online video has become an especially valuable...
January 17, 2014 09:54 AM
This post is the second in a two-part series on third-party tools that will help take your presentations to the next level in 2014. Part one tackled tools for creating “hand-drawn” animations, and in this installment we’ll look at some tools to assist with language translations.
Back in November, I wrote about the work Microsoft Research is doing by translating live presentations in real time while using the voice of the original narrator. Translation is of interest to many ...