November 19, 2013 09:14 AM
New research shows that more marketers believe online video has a major impact on email marketing success.
It’s no secret that today’s businesses are finding all sorts of ways to add video to their online marketing strategies, and recent data shows that email is no exception. According to a new report from ReelSEO, 60% of marketers now use video for email marketing purposes, an increase of 8% from 2012. These numbers come from the site’s 2013 Online Video Marketing Survey a...
November 06, 2013 09:47 AM
In a recent survey, Brainshark asked over 400 sales reps and managers about processes and challenges they face preparing for meetings, presenting to prospects and following up afterward.
We found that sales reps fit in preparing for meetings whenever and wherever they can. Survey results show:
40% typically start preparing within a day of an impending sales presentation
12% wait until the day of the meeting
Just 16% are early birds – starting at least a week in...
October 30, 2013 09:57 AM
Boston is a baseball town, and if you forget it for even a second we have an ample supply of beard-adorned fans to remind you…at every street corner, every T station, every restaurant, every- …well, you get the idea. Everywhere you turn in this neck of the woods, people are talking about baseball, so why would we be any different?
As we await the next oddity in a World Series that already includes a game-ending obstruction call and a game-ending pickoff, let’s talk about...
October 28, 2013 09:47 AM
The power of video allows companies to tell their unique story and communicate their value proposition in a way that grabs attention and ensures greater retention – both for prospects and salespeople.
In our upcoming webinar, Andy Zimmerman, CMO at Brainshark, will show you how leading companies are using video for both demand generation and sales enablement. He will discuss how these organizations have used video to:
clearly demonstrate their value
drive successful demand gene...
October 24, 2013 09:41 AM
For the past five years, Brainshark has participated in an evening walk and fundraising event called Light the Night. The Light the Night walk occurs annually in cities and towns across America where participants raise money in support of the Leukemia & Lymphoma Society’s mission to cure leukemia, lymphoma, Hodgkin’s disease and myeloma, and to improve quality of life for patients and their families.
Earlier this month, our 10-person team joined thousands of participants on th...