Brainshark Ideas Blog

Looking to increase your team’s productivity? You’ve come to the right place!
Browse the Ideas Blog for the latest tips and trends on sales enablement, video and content marketing, training and eLearning, business presentations and more.

Tag: external communications

Content + Campaigning = Credibility (and Accelerated Sales Cycles)

Submitted by: Lauren Pettiglio , Marketing Campaign Manager, Brainshark

November 10, 2014 09:15 AM

Great content is an effective way to build a reputation as a thought leader, generate buzz, and promote awareness. Engaging video content, whitepapers, and even infographics are great for getting potential clients acquainted with your story in a way that is meaningful to them. But content marketing is just the beginning; you need to build on that initial interest, develop trust, and eventually, progress their interest to a sale. Enter campaigning. Campaigning is the marketer’s way to...

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Tags: content marketing, external communications, tips and tricks

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Vote for SlideShark! Stevie Awards Finalist for Favorite New Product

Submitted by: Ann Lambert , Content & Social Media Marketing Manager, Brainshark

July 14, 2014 10:41 AM

SlideShark has been nominated for a 2014 Stevie!  If you’re not familiar with the Stevie Awards, they “are the world's premier business awards.” Created in 2002 to recognize the achievements and positive contributions of businesses and professionals around the world, they have become a distinguished honor—and SlideShark is in the running this year!  Not only is the latest SlideShark release a finalist in the Stevies’ American Business Awards Program...

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Tags: iPad, iPhone, iPod, mobile-learning, external communications, product updates

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10 Ideas for Better Sales Presentation Slides

Submitted by: Brendan Cournoyer , Director of Content Marketing, Brainshark

April 16, 2014 09:42 AM

Fact: Not every sales communication requires a slide deck. Other fact: When you do need to deliver a more formal presentation, your slides better be good. One of the keys to better sales presentations is to avoid the most common traps many presenters fall into. Recently, Kathryn Roy, Managing Partner at Precision Thinking, published a free eBook designed to help with that very problem. The eBook, titled Ten Steps to a More Engaging Sales Presentation, is packed with simple tips for creating ...

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Tags: external communications, sales enablement, tips and tricks

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What’s Up with MOOCs? 20 Burning Questions Answered

Submitted by: Brendan Cournoyer , Director of Content Marketing, Brainshark

April 15, 2014 09:56 AM

MOOCs have been a trending topic in learning and development circles over the past few years, but not everyone has been in on the conversation. If you have no idea what all the MOOC talk is about and how it fits into the world of online learning, here’s a short Q&A that will hopefully help clear things up. So… what exactly does MOOC stand for? MOOC is an acronym for “massive open online course”, and it’s pronounced exactly how it looks. They’ve become ...

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Tags: video, external communications

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The Content Sherpa: A Shift in Approach for Improved Content Production

Submitted by: Marc McNamara , VP Communication Solutions, Brainshark

March 13, 2014 10:08 AM

Welcome to the second installment of The Content Sherpa video blog series dedicated to examining the changing landscape of business communications.  In the first segment of the series I set the stage with a look at what’s driving content needs and challenges around business communications, how mobility is changing the game, and why video can be a breakthrough.  Keeping in mind the types of content that are ideal for business communications, this week I’ll take a step b...

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Tags: content marketing, external communications, internal communications, video

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