Brainshark Ideas Blog

Looking to increase your team’s productivity? You’ve come to the right place!
Browse the Ideas Blog for the latest tips and trends on sales enablement, video and content marketing, training and eLearning, business presentations and more.

Tag: external communications

How to Tell a Great Story in Sales

Submitted by: Ann Lambert , Content & Social Media Marketing Manager, Brainshark

March 18, 2015 09:28 AM

“You can have a great story, but you must make it apparently obvious.” These were the words of Corporate Visions Chief Strategy and Marketing Officer, Tim Riesterer, as he addressed our company at a recent meeting. He started with a story of man named Morton Grodzins, whose research and publications were the basis for Malcom Gladwell’s Tipping Point. Never heard of Grodzins? His point exactly. Gladwell, on the other hand, is renowned for a work that was quite literally h...

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Tags: external communications, quick tips, sales enablement, tips and tricks

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Trouble with Sales Prospecting? Use Your Brainshark! [Video]

Submitted by: Brendan Cournoyer , Director of Content Marketing, Brainshark

January 29, 2015 09:10 AM

Effective sales prospecting and customer communications can be a challenge for some reps. Others? They have a little help. Check out the short video below to see what I mean, then visit our Brainshark Sales Accelerator page to learn more.

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Tags: Brainshark, sales enablement, video, external communications

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Content + Campaigning = Credibility (and Accelerated Sales Cycles)

Submitted by: Lauren Pettiglio , Marketing Campaign Manager, Brainshark

November 10, 2014 09:15 AM

Great content is an effective way to build a reputation as a thought leader, generate buzz, and promote awareness. Engaging video content, whitepapers, and even infographics are great for getting potential clients acquainted with your story in a way that is meaningful to them. But content marketing is just the beginning; you need to build on that initial interest, develop trust, and eventually, progress their interest to a sale. Enter campaigning. Campaigning is the marketer’s way to...

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Tags: content marketing, external communications, tips and tricks

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Vote for SlideShark! Stevie Awards Finalist for Favorite New Product

Submitted by: Ann Lambert , Content & Social Media Marketing Manager, Brainshark

July 14, 2014 10:41 AM

SlideShark has been nominated for a 2014 Stevie!  If you’re not familiar with the Stevie Awards, they “are the world's premier business awards.” Created in 2002 to recognize the achievements and positive contributions of businesses and professionals around the world, they have become a distinguished honor—and SlideShark is in the running this year!  Not only is the latest SlideShark release a finalist in the Stevies’ American Business Awards Program...

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Tags: iPad, iPhone, iPod, mobile-learning, external communications, product updates

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10 Ideas for Better Sales Presentation Slides

Submitted by: Brendan Cournoyer , Director of Content Marketing, Brainshark

April 16, 2014 09:42 AM

Fact: Not every sales communication requires a slide deck. Other fact: When you do need to deliver a more formal presentation, your slides better be good. One of the keys to better sales presentations is to avoid the most common traps many presenters fall into. Recently, Kathryn Roy, Managing Partner at Precision Thinking, published a free eBook designed to help with that very problem. The eBook, titled Ten Steps to a More Engaging Sales Presentation, is packed with simple tips for creating ...

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Tags: external communications, sales enablement, tips and tricks

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