Gerry Praysman

Buzz Marketer

Gerry works in the content marketing arena, focusing on innovative ways to improve Brainshark’s inbound marketing. He oversees Brainshark’s social media strategy, blog content, and overall inbound marketing strategy, keeping in mind the tech and start-up industry. Gerry formally served as the Director of Program Development at Honest Discounts in Framingham, MA and was a co-Founder of COPRA Productions, a screenwriting company. He holds a BS from Babson College.

Gerry’s Favorite Feature: Going Mobile! Brainshark on smartphones and tablets is a game-changer.

Most Valuable Advice: Track your content and track it closely. Brainshark makes it easy and it’s probably one of the greatest value-added features you could have if you’re in marketing, sales, HR, etc. You can instantly see how much of your content is viewed and where it’s being viewed the most. God is in the details.

Read all articles authored by Gerry Praysman.

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Brainshark provides the leading cloud-based software for creating, sharing and tracking online and mobile video presentations.

With Brainshark, you can easily transform static content, such as PowerPoint® documents, into voice-enriched video presentations that can be accessed anytime, on-demand. You can also obtain extensive viewing details, enabling you to measure the effectiveness of your content so you can follow up accordingly.

Who Uses Brainshark?

Thousands of companies – including a third of the Fortune 100 – and hundreds of thousands of individuals rely on Brainshark to increase the impact and reduce the cost of their sales, marketing, training and HR communications.

• Sales and marketing professionals use Brainshark to produce engaging content to generate leads, communicate important information to prospects and customers, and gauge audience interest. • Trainers and HR professionals use Brainshark to share knowledge, deliver interactive eLearning content and measure student retention and participation. • Anyone – executives, thought leaders, entrepreneurs, product managers, sales reps, channel managers – can use Brainshark to quickly get their message in front of their most important audiences in a compelling way and to know if, when, how and where it’s being consumed.

Create

Creating Brainshark presentations is quick and simple to do. Once you’ve prepared your content – PowerPoints, documents, photos or video clips – simply log in to your Brainshark account over the web, upload the content and then optionally add audio by phone, microphone or MP3 upload. The patented system guides you through a step-by-step process, allowing you to instantly transform your content into voice-enriched video presentations.

Share

Your content is only valuable, of course, if you share it! Presentations can be shared as links in an email, posted to social media sites or embedded in blogs or websites. They can also be delivered securely via Brainshark login or from your own portal or learning management system (LMS). Because your presentations are hosted by Brainshark, they can then be accessed by your audiences anytime, on-demand from desktop or mobile devices.

Track

Once your presentations are viewed, you can track the viewing details, including who viewed, what they viewed, when they viewed and even where they viewed. You can receive email alerts with the viewing data or log in to your Brainshark account to access online dashboards and reports. Brainshark’s powerful tracking capabilities enable you to measure the effectiveness of your communications and prioritize follow-up activity with viewers.

Enrich

With Brainshark, you can update and enrich your presentations at any time – extending the value and benefits of each communication.

You can easily add to an existing presentation by uploading additional PowerPoints, documents, video clips or photos within the same presentation or by including live web pages right into a presentation. You can also enrich presentations by attaching files/documents that viewers can download, inserting interactive questions (polls, surveys or test questions), adding background music, and more.

Manage

As a Brainshark enterprise customer, you can collaborate with others on content production by copying or merging content between presentations, inviting “guests” to add their voice or slides to your presentation, or personalizing presentations by adding or substituting your own custom opening or closing slides.

Brainshark enterprise features also provide numerous security options so you can ensure your content is accessed only by your intended audience. Features like password-protection, login access requirements, IP range restrictions, expiration dates and SSL encryption are all available.

Mobile

With Brainshark, you can create and share your video presentations knowing that your audiences can not only view your presentations on a desktop or laptop computer, but also on mobile devices. With more and more people accessing web-based information from their smartphones and tablet computers, you want to ensure your message is received whenever and wherever it is most convenient. Brainshark Mobile – included with all Brainshark solutions – provides this flexibility.

Brainshark…Leading the Way

The core functionality to create, share, track, enrich and manage online and mobile video presentations is provided the Brainshark CST Platform™, the foundation for Brainshark’s products and solutions for enterprises and individuals. Learn more at www.brainshark.com.

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