February 21, 2013 09:09 AM
The article below was submitted by Mehgan Recker, Manager, e-Media Strategy and Development, Stagnito Media
Stagnito Media is a B2B media company with a focus on the retail food industry. We own nine magazines and their associated websites, mobile websites, research and events, as well as directories and custom media divisions. A key element of my department’s goal is to increase revenue on our web and digital properties through advertising. Part of my role is to assist our sales team in...
February 06, 2013 10:37 AM
The article below was submitted by Brainshark Customer Karen Webb, Consultant
Coming from a consulting/analyst background, I know the importance of digital marketing assets. Customers are more likely to purchase from you after consuming three or more marketing assets, and if you make it easy for them to consume, you’ll help yourself toward the sales goal that much faster. Most customers today are leaning heavily toward marketing assets that are digital in nature and those...
January 18, 2013 10:19 AM
The article below was submitted by Lauralee Roddy, Sales Liaison, Phillips 66
As we kick off the New Year, it is natural to think back on the last. At this time last year, we were just starting with the Brainshark tool in our organization. Since that time, we have really seen a major growth in the utilization within the organization and views of our presentations. There are many reasons why Brainshark has been such an effective tool for us, but let me just giv...
January 03, 2013 03:36 PM
The post below was submitted by Garrett Larivee, Vice President, McCall & Almy
McCall & Almy is an independent commercial real estate brokerage firm in Boston. My focus is on servicing the real estate needs of our existing clients as well as cultivating new clients in Boston and beyond. Our 17 person office typically represents companies in over 1.5 million square feet of transactions annually.
We are in the process of transitioning to iPads in order to deliver crisper and cleaner cli...
December 07, 2012 09:12 AM
The article below was submitted by Adam Carnow, seminar presenter.
Each fall I present our company’s free fall seminar series to our customers across the southeastern United States. These seminars are half-day events which begin in the morning and end by noon, and which range in attendance from 80 to 300 customers. We use these annual events to communicate our message for the coming year. It is critical that the message get delivered as smoothly as possible.
For the firs...