BRAINSHARK JOINS SIEBEL ALLIANCE PROGRAM

Brainshark's Rich-Media Communication Solutions Complement Siebel eBusiness Applications

Burlington, Mass. May 15, 2001 – Brainshark, the leading provider of self-service rich-media communication solutions, today announced that it has joined the Siebel Alliance Program as a Software Partner. Siebel Systems Inc. (Nasdaq: SEBL) is the world's leading provider of eBusiness applications software. Brainshark's award winning communication solutions will complement Siebel eBusiness Applications to enhance the delivery of mission-critical rich-media content.

Siebel Systems provides an integrated family of eBusiness applications software enabling multichannel sales, marketing, and customer service systems to be deployed over the Web, call centers, field, reseller channels, retail and dealer networks. Brainshark's rich-media communications solutions are used by business professionals to instantly self-author, publish, edit, and distribute high-impact, rich-media content (audio, video, documents, and visuals) over the Internet. Brainshark allows business professionals to add voice to content and deliver rich-media information using standard tools, including the telephone and Microsoft's PowerPoint presentation software.

Brainshark's rich-media communications platform can be applied across vertical markets quickly, efficiently and cost-effectively. By using Brainshark, sales and marketing professionals can consistently and rapidly communicate content throughout their organizations, empowering their sales forces to be more productive and to better develop customer relationships. Rich-media capabilities improve the effectiveness of corporate training and communication initiatives, resulting in increased employee productivity and sales success.

"The necessity to quickly communicate with and educate potential customers has placed increased demand on the integration of global, rich-media communication solutions into everyday business operations," said Joe Gustafson, CEO of Brainshark. "Siebel Systems has long been the leading eBusiness applications software provider, offering superior personalized customer communications and collaboration. This alliance, building on Siebel Systems strength, will allow Brainshark to offer a powerful solution to companies that want to improve customer satisfaction through the delivery of flexible and tailored communications worldwide."