Trusted Networks
The Brainshark Trusted Networks is partner program software that enables enterprises using Brainshark Presentations™ to maintain a central content repository that automatically connects you to partner organizations also using Brainshark. Content administrators simply place presentations in specific network-accessible folders that your partners can access with their own Brainshark logins.
Instant Content Syndication
Brainshark Trusted Networks provides partners with on-demand access to the latest materials to support their sales and marketing efforts. Based on permissions you set and folders you configure, the Trusted Networks architecture allows you to easily manage multiple partner groups and target relevant content to them. Whenever you add or update a presentation in a Trusted Network folder, it is instantly available to all partners who are part of your network.
Message and Brand Consistency
With Trusted Networks, it’s easy for partners to locate your content in their Brainshark accounts, and use it for their own marketing programs. Partners can use presentations you provide in their email campaigns, in their social media posts, and on their websites. You can be confident that your core content is locked down, ensuring consistent delivery of your message and brand. Updates you make are reflected everywhere content exists, regardless of how or when it is distributed.
Partner Co-branding and Customization
Partners can co-brand your content and customize it with a voice-enriched introduction and closing that supports their business value proposition, while keeping your core message and brand intact. With Trusted Networks, your resellers, distributors, brokers or agents have a unique and powerful ability to market your products and services using the right content and messaging every time, while still effectively differentiating their value-added capabilities.
Multi-level Tracking and Reporting
With Brainshark’s robust reporting, you receive detailed information on how your content is being consumed by your partners. With Trusted Networks, it goes a step further. You also receive aggregate data on how your partners’ customers and prospects are consuming your content. You will know which partners are distributing your marketing content, how often and whether it’s being viewed, helping you to better evaluate how well your content is resonating through the channel and which partners are most engaged.
Partners, meanwhile, receive detailed tracking on content they have shared with their customers and prospects, including who is viewing it and when – helping them prioritize leads and drive sales. Specific customer information is only available to the partner that sent a particular Brainshark presentation, protecting their confidentiality and helping to ensure their continued use.
Summary of Key Capabilities:
- Instantly publish content to a network of channel partners
- Enable authorized partners to access, view and share your marketing content
- Protect your content for message and brand consistency
- Ensure content updates are reflected wherever the content has been shared
- Enable partners to co-brand and customize content with a personal greeting and/or closing
- Track the effectiveness of your marketing content through the channel
- Track the effectiveness of channel partners who distribute your marketing content
