Connector for Salesforce.com

The Brainshark Connector for Salesforce.com can help you improve your selling and training efforts by enabling access to Brainshark Presentations™ from within Salesforce.com. The application enables sales and marketing professionals to improve their productivity and the effectiveness of outbound communications.

Integrated Sharing by Email

With the Brainshark Connector for Salesforce.com, sales reps or marketing staff can email viewing invitations to leads or contacts in Salesforce.com by clicking a link called “Send a Brainshark Presentation.” You then simply select the appropriate presentation(s) which are pulled in from your Brainshark Presentations account, based on folder access permissions.

You can then use the email form provided to type a note to the prospect or choose an existing email template from within Salesforce.com. When ready, you can send the note out of Salesforce or choose to send using your default email client, such as Outlook. Once the email invitation with the Brainshark link is sent, it is recorded under the lead or contact record in Salesforce.com – including the invitation and presentation details.

Integrated Mass Email

The Brainshark Connector for Salesforce.com not only permits one-to-one emails to leads and contacts, but when used in conjunction with Salesforce.com email templates, it also supports mass emails to multiple leads or contacts at once. Marketers can use this capability to invite a group of prospects to an upcoming event or update several customers about a new product or innovation all at once.

Integrated View Tracking

Once someone views a presentation sent using the Connector for Salesforce.com, a task is created for the lead or contact record owner, and the detailed viewing activity information is automatically recorded. Information such as when the presentation was viewed, how much of it was viewed and for how long, and whether it was a mobile view help the sales rep determine how to best follow up with the prospect.

The integrated tracking information also includes the responses to any polls, surveys or test questions included in the presentation. In addition, if a guestbook or tracking code were used, this information is pulled into Salesforce.com as well.

Integrated Reporting

Whenever a lead or contact views a Brainshark presentation, sales reps can receive instant view receipts by email that contain the view tracking information. Also, sales managers and marketers can use Salesforce.com’s reporting and dashboard capabilities to assess the activity level of each salesperson and the effectiveness of each communication, based on Brainshark presentations sent and viewed.

Integrated eLearning

When used in conjunction with the Brainshark Rapid Learning™ application, the Brainshark Connector for Salesforce.com enables internal Salesforce.com users or external partner users to securely access online training courses and curriculums, track their progress and even issue certificates of completion – all from within Salesforce.com.

Available from the AppExchange

Available for download from the Salesforce.com AppExchange, the Brainshark Connector for Salesforce.com provides seamless integration between the two products.

Summary of Key Capabilities:

Deliver Brainshark presentations to your leads and contacts from within Salesforce.com
Send one-to-one or one-to-many (mass) emails with Brainshark links
Automatically track viewing of presentations within Salesforce.com
Know which leads or contacts are most interested, helping you prioritize follow-up
Securely deliver training content to Salesforce.com internal users or partner portal users

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Brainshark provides the leading cloud-based software for creating, sharing and tracking online and mobile video presentations.

With Brainshark, you can easily transform static content, such as PowerPoint® documents, into voice-enriched video presentations that can be accessed anytime, on-demand. You can also obtain extensive viewing details, enabling you to measure the effectiveness of your content so you can follow up accordingly.

Who Uses Brainshark?

Thousands of companies – including a third of the Fortune 100 – and hundreds of thousands of individuals rely on Brainshark to increase the impact and reduce the cost of their sales, marketing, training and HR communications.

• Sales and marketing professionals use Brainshark to produce engaging content to generate leads, communicate important information to prospects and customers, and gauge audience interest. • Trainers and HR professionals use Brainshark to share knowledge, deliver interactive eLearning content and measure student retention and participation. • Anyone – executives, thought leaders, entrepreneurs, product managers, sales reps, channel managers – can use Brainshark to quickly get their message in front of their most important audiences in a compelling way and to know if, when, how and where it’s being consumed.

Create

Creating Brainshark presentations is quick and simple to do. Once you’ve prepared your content – PowerPoints, documents, photos or video clips – simply log in to your Brainshark account over the web, upload the content and then optionally add audio by phone, microphone or MP3 upload. The patented system guides you through a step-by-step process, allowing you to instantly transform your content into voice-enriched video presentations.

Share

Your content is only valuable, of course, if you share it! Presentations can be shared as links in an email, posted to social media sites or embedded in blogs or websites. They can also be delivered securely via Brainshark login or from your own portal or learning management system (LMS). Because your presentations are hosted by Brainshark, they can then be accessed by your audiences anytime, on-demand from desktop or mobile devices.

Track

Once your presentations are viewed, you can track the viewing details, including who viewed, what they viewed, when they viewed and even where they viewed. You can receive email alerts with the viewing data or log in to your Brainshark account to access online dashboards and reports. Brainshark’s powerful tracking capabilities enable you to measure the effectiveness of your communications and prioritize follow-up activity with viewers.

Enrich

With Brainshark, you can update and enrich your presentations at any time – extending the value and benefits of each communication.

You can easily add to an existing presentation by uploading additional PowerPoints, documents, video clips or photos within the same presentation or by including live web pages right into a presentation. You can also enrich presentations by attaching files/documents that viewers can download, inserting interactive questions (polls, surveys or test questions), adding background music, and more.

Manage

As a Brainshark enterprise customer, you can collaborate with others on content production by copying or merging content between presentations, inviting “guests” to add their voice or slides to your presentation, or personalizing presentations by adding or substituting your own custom opening or closing slides.

Brainshark enterprise features also provide numerous security options so you can ensure your content is accessed only by your intended audience. Features like password-protection, login access requirements, IP range restrictions, expiration dates and SSL encryption are all available.

Mobile

With Brainshark, you can create and share your video presentations knowing that your audiences can not only view your presentations on a desktop or laptop computer, but also on mobile devices. With more and more people accessing web-based information from their smartphones and tablet computers, you want to ensure your message is received whenever and wherever it is most convenient. Brainshark Mobile – included with all Brainshark solutions – provides this flexibility.

Brainshark…Leading the Way

The core functionality to create, share, track, enrich and manage online and mobile video presentations is provided the Brainshark CST Platform™, the foundation for Brainshark’s products and solutions for enterprises and individuals. Learn more at www.brainshark.com.

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