Demand Generation
Brainshark has the resources and expertise to develop an integrated demand generation program that’s consistent with your branding, messaging, marketing strategies and campaign goals. Whether your objectives include improved response rates, higher conversion rates or better lead quality, Brainshark consultants will develop the content, deployment plan, measurement criteria and campaign evaluation reporting to achieve the desired results.
Business Builder
Looking for help getting your marketing campaigns off the ground? Business Builder is a great way to build demand generation for your company and enjoy the benefits of the Brainshark platform.
A Brainshark Solution Consultant will work with you to build, deploy and manage a marketing campaign. You’ll receive the following as part of your Business Builder package:
- Services to help you build a high-impact Brainshark presentation to be used for a marketing campaign
- Consulting on best practices on the distribution of your campaign, including email composition, testing methodologies, and more
- Analysis of the results, providing you with takeaways you can use in future campaigns
- A limited-time license for Brainshark Unlimited Edition, enabling you to analyze the value of Brainshark video communications across your enterprise
Campaign Services
Brainshark has a comprehensive suite of a-la-carte services to make your marketing campaigns more effective. We will work with you to develop a custom program that is tailored to your needs, including any of the following services:
Brainshark’s campaign services include:
- Pre-campaign consulting
- Campaign set-up and preparation
- Measurement and success criteria identification
- Report preparation
- Presentation creation, including customer branding and message development
- Email list preparation
- Email content (HTML /text) creation
- Email distribution (including multiple sends, re-sends)
- Daily reporting
- Opt-out management
- Ongoing campaign refinement and optimization
Marketing Automation Services
Brainshark Marketing Automation services provide a turnkey solution to optimize the use of video content across all stages of your demand generation cycle. Whether we utilize your marketing automation system or one we can provide, we’ll work with you to build the content, logic and processes in order to deliver your marketing communications, and then track and score the resulting leads.
