Brainshark’s powerful tracking and reporting capabilities provide a direct connection between your Brainshark content and the value it provides. Extensive details on viewer behavior are provided, presented in multiple actionable formats: there is the Analytics Dashboard for a quick graphical view of your data, highly customizable advanced reports for detailed analysis, and email “view receipts” to alert users when selected presentations have been viewed.
The Analytics Dashboard provides real-time, graphical insights for authors, managers and administrators to easily monitor the effectiveness of their content, the number and quality of views received, and even how content is used by others in the organization – all on a single screen. With a real-time activity stream, the dashboard also enables users to keep an eye on content that’s most recently created, viewed, shared and more, providing a social context that will promote more and better use of Brainshark content.
Advanced Reporting Options
For more detailed information, advanced reporting options allow users to start from one of over 20 report templates (or create and save their own templates) and access viewing data and question response data for specific presentations or across presentations. Users can specify columns and sort criteria, date ranges and filters using the intuitive reporting interface to generate reports instantly.
They can also schedule automatic reports (nightly, weekly, monthly), choose the desired format (HTML, PDF, CSV, XML), and specify the delivery method (email, FTP). The solution also provides visual dashboards showing key viewing information for each presentation, and many online video reports include graphs depicting viewing trends, such as viewer retention and views by hour/day/week/month.
Brainshark Viewer Tracking Details
When it comes to tracking and analyzing viewing behavior of their audiences, Brainshark On-Demand customers use the Analytics Dashboard and advanced reporting options to easily answer the questions: who, what, when and where.
Guestbooks & Tracking codes (“Who”)
Capturing data on who views a presentation can be done using a “guestbook” registration form – in which the author can specify up to 7 standard fields of information and up to 10 custom fields.
Alternatively, users who are required to log in to view a presentation are automatically recorded without the need for a guestbook. And for outbound marketing campaigns, marketers can use personalized URLs (PURLs) to create unique links per recipient with unique tracking codes to determine viewer identities without a guestbook or login requirement.
Content Consumption (“What”)
For every Brainshark presentation viewed, the author or sender can obtain the number and percentage of slides viewed, the total amount and percentage of audio played. They can even obtain detailed slide-by-slide viewing information, including which slides were viewed and in what order, how much time was spent on each slide, and which attachments were downloaded.
Authors or senders can also see the percentage of viewers who watched a particular slide and the average slide view duration. If questions are included in a Brainshark presentation, the answers provided by viewers are available as well.
When Content is Consumed (“When”)
Brainshark On-Demand records the date and time when each and every presentation is viewed along with the total viewing time and how long each viewer spends on each slide.
Viewing Location and Device Data (“Where”)
Users can see interactive graphs showing the countries and states in the U.S. from which their views originate. They can also see which views are coming from mobile devices, so they can assess the impact of the fast-moving mobility trends and plan accordingly.
Access to detailed viewing information makes Brainshark On-Demand not only a critical compliance solution for trainers and HR professionals, but also a powerful prospecting solution for sales and marketing professionals.
Users of Salesforce.com can have this information added automatically to Lead and Contact records in Salesforce when they use Brainshark’s Salesforce.com Connector. This information can also be passed to other CRM or marketing automation systems via Brainshark APIs.
Brainshark enables companies to improve productivity with cloud-based business presentation software solutions for sales, marketing and training.
Whether your audience is across the table or across the globe, we help you market, sell, educate and inform with maximum impact. Our easy-to-use solutions enable you to transform static documents such as PowerPoints into dynamic, mobile-ready content that can be accessed quickly, and viewed as on-demand video presentations or presented live – anytime, anywhere. You can also measure the effectiveness of your communications in ways never thought possible and use these insights to take action.
Thousands of companies – including half of the Fortune 100 and millions of individuals – rely on Brainshark to increase the impact and reduce the cost of their business communications.