The Brainshark Connector for Salesforce.com provides an integrated approach to accessing, sharing and tracking your Brainshark video presentations.
How it Works
The Brainshark Connector for Salesforce.com enables Salesforce users to access their Brainshark On-Demand account directly from within Salesforce and easily find approved content using intuitive search and filtering. Sales reps and marketers can share presentation links with leads and contacts in the system and then track the viewing details within Salesforce.
Integrated Sharing by Email
With the Brainshark Connector for Salesforce.com, sales reps or marketing staff can email viewing invitations to leads or contacts in Salesforce by clicking a link called “Send a Brainshark presentation.” You then easily find and select the appropriate presentation(s) from the Brainshark portal, without leaving the Salesforce.com environment.
You can use the email form provided to type a note to the prospect or choose an existing email template from within Salesforce. When ready, you can send the note out of Salesforce or choose to send using your default email client, such as Outlook. Once the email invitation with the Brainshark link is sent, it is recorded under the lead or contact record – including the invitation and presentation details.
Integrated View Tracking
Once a customer or prospect views a presentation, a task is created for the lead or contact record owner, and the detailed viewing activity information is automatically recorded. Information such as when the presentation was viewed, how much of it was viewed and for how long, and whether it was a mobile view help the sales rep determine how to best follow up.
The integrated tracking information also includes the responses to any polls, surveys or test questions included in the presentation. In addition, if a guestbook or tracking code is used, this information is pulled into Salesforce as well.
Whenever a lead or contact views a Brainshark presentation, sales reps can receive instant view receipts by email containing the view tracking information. Also, sales managers and marketers can use Salesforce.com’s reporting and dashboard capabilities to assess the activity level of each salesperson and the effectiveness of each communication, based on Brainshark presentations sent and viewed.
Integrated Mass Email
The Brainshark Connector for Salesforce.com not only permits one-to-one emails to leads and contacts, but also supports mass emails sent via Salesforce or a separate marketing automation solution. Marketers can use this capability to invite a group of prospects to an upcoming event or update customers about a new product or service, for example, and all the viewing details are recorded in Salesforce.
When used in conjunction with the Brainshark Rapid Learning™ application, the Brainshark Connector for Salesforce.com enables internal Salesforce.com users to securely access online training courses and curriculums, track their progress and even issue certificates of completion – all from within Salesforce. Brainshark for Work.com further extends these benefits.
Summary of Key Capabilities:
Deliver Brainshark presentations to your leads and contacts from within Salesforce.com
Send one-to-one or one-to-many (mass) emails with Brainshark links
Automatically track viewing of presentations within Salesforce.com
Know which leads or contacts are most interested, helping you prioritize follow-up
Securely deliver training content to Salesforce.com internal users or partner portal users
Brainshark enables companies to improve productivity with cloud-based business presentation software solutions for sales, marketing and training.
Whether your audience is across the table or across the globe, we help you market, sell, educate and inform with maximum impact. Our easy-to-use solutions enable you to transform static documents such as PowerPoints into dynamic, mobile-ready content that can be accessed quickly, and viewed as on-demand video presentations or presented live – anytime, anywhere. You can also measure the effectiveness of your communications in ways never thought possible and use these insights to take action.
Thousands of companies – including half of the Fortune 100 and millions of individuals – rely on Brainshark to increase the impact and reduce the cost of their business communications.