The 4 Pillars of Sales Readiness: A Model for Always-On Enablement
Sales enablement exists in a reactive world. There’s always something new to prepare for – products, acquisitions, markets, competitive news, and of course, new salespeople.
It’s why a great approach to readiness is critical to sales enablement success. But what does great sales readiness look like?
Join Brainshark’s Jim Ninivaggi and Brendan Cournoyer for an in-depth webinar on the 4 Pillars of Sales Readiness, and how they can be used as a model for an always-ready sales force. The discussion will cover areas including:
• Why readiness is the primary function of the best sales enablement teams
• The definition and goal of each readiness pillar
• Best practices and ideas to support your strategy
• How to leverage technology for better results