Empowering Your Sales Force With Social Selling

On-Demand Webinar

Channel partners are difficult to reach, and competition for channel mindshare is intense. That means reaching partner sellers with messaging, training and marketing collateral is essential to enabling a productive channel.

This session will review key elements of an effective channel enablement strategy and practical initiatives for maximizing access, coaching, and engagement with your channel partners with details on:

  • What “channel enablement” means and what specific responsibilities it entails
  • How to train channel partners to have the same caliber conversations as your direct sales force
  • How to make it easier for partners to sell YOUR products versus your competitors

Speakers:

Jim Ninivaggi, SVP Strategic Partnerships, Brainshark
Maria Chien, Channel Marketing Service Director, SiriusDecisions 
Denise Hampton, Global Channel Strategy and Programs, Zebra Technologies Corp.