Forrester Research — Now Tech: Sales Readiness Tools

42% of B2B firms have bought or plan to buy a sales readiness tool in 2018, according to Forrester Research.

Why? The answer’s simple: modern B2B buyers expect more from salespeople than ever before, and sales readiness technology is key to ensuring that reps can meet today’s ultra-high standards. Picking the right tool for your business, however, is crucial to realizing the benefits.

This exclusive Forrester report, which recognizes Brainshark as one of the top “large established players” in the sales readiness market, includes details on: 

  • How sales readiness technology can improve team effectiveness and training engagement
  • Must-have platform capabilities, such as video-based coaching, mobile learning, easy content creation and advanced analytics
  • Key considerations when purchasing a sales readiness tool

… and more. Download your copy now!

Forrester Research