A lot has been written about the sales enablement function, yet little has focused on the unique needs of the solo sales enabler.
The sales enablement team of one is often “chef, cook and bottle washer”, expected to develop the enablement strategy, build programs, and deliver those initiatives across the personas in their field force.
While John Donne famously wrote, “No man is an island”, it can sure feel that way for the man or woman who runs sales enablement on their own. But it doesn’t have to.
Listen to Lisa Mauri Thomas of Tactile Medical and Brainshark’s Jim Ninivaggi as they explore the challenges of being a solo sales enablement leader. Topics include:
- Advice, best practices and guidance on running a successful solo enablement function.
- How to recognize when your organization is ready for a dedicated enablement team and the profile of the person to run it.
- What to focus on over the first 90 days to maximize impact and create positive momentum.
- Understanding the best metrics and KPIs to gauge your success.
Don’t miss this unique discussion for small or solo sales enablement teams!