Brainshark Included in Sales Enablement Vendor Landscape Research Report

Brainshark’s Solutions Address Six Key Execution Goals Defined in Report

WALTHAM, Mass. — March 21, 2016 — Brainshark, Inc., delivering SaaS-based sales enablement solutions, today announced it is included in Forrester’s March 2016 “Vendor Landscape: Sales Enablement Automation Solutions” report, along with a companion toolkit.  

Published on March 21, 2016, the report describes the sales enablement automation landscape and provides advice to companies seeking solutions, including questions to ask and criteria to consider. As detailed in the toolkit, Brainshark’s solutions are among those that address each of the six sales enablement execution goals – align, assemble, develop, engage, locate and position – as defined by Forrester in the report.

As companies look for solutions to improve sales productivity, the Vendor Landscape stresses the importance of comprehensive offerings, noting that “the fewer places, interfaces, and applications sellers need to use, the better.” It further states: “The more the solution can integrate seamlessly with the CRM and reduce the need to access one more application, the better it can support seller efficiency by reducing the time required to navigate to and use one more app.”*

A one-stop shop for sales enablement, Brainshark’s solutions encompass areas needed to improve sales effectiveness – including onboarding and continuous training, coaching, buyer engagement, presentation delivery, content creation and more. Tight integration with Salesforce makes the CRM the hub of sales activity – maximizing CRM investments – while powerful analytics give actionable insights into how deals are won.

“We believe our inclusion in Forrester’s landscape report further underscores Brainshark’s strong presence in – and commitment to – the sales enablement market,” said Brainshark CEO Greg Flynn. “Our solutions address the biggest pain points for companies related to sales effectiveness. Through our frequent innovation, we look forward to continuing to provide the capabilities they need to drive sales productivity and increase their bottom lines.”

For more information about Brainshark’s award-winning sales enablement solutions, please visit: www.brainshark.com.

*Vendor Landscape: Sales Enablement Automation Solutions, Forrester Research, Inc., March 21, 2016

About Brainshark

Brainshark sales readiness software equips businesses with the training, coaching and content authoring capabilities to achieve sales mastery and outsell the competition. With Brainshark, companies can: prepare sales teams with on-demand training that accelerates onboarding and keeps reps up-to-speed; validate readiness with sales coaching that ensures reps master your message; and empower sales organizations with rich, dynamic content that can be created quickly and accessed anywhere. Thousands of companies – including more than half of the Fortune 100 – rely on Brainshark to identify and close performance gaps, and get better results from their sales enablement initiatives. Learn more at www.brainshark.com.