Brainshark’s Chief Marketing Officer to be Featured on Panel at Argyle’s 2016 CMO Financial Services Leadership Forum

Robin Saitz to Provide Advice on How to Build an Engaging Content Marketing Strategy That Drives Sales

WALTHAM, Mass. — May 24, 2016 — Brainshark, Inc., delivering SaaS-based sales enablement solutions, today announced that Robin Saitz, Brainshark’s chief marketing officer, will be a featured panelist at the 2016 CMO Financial Services Leadership Forum, hosted by Argyle Executive Forum, June 8, in New York City. Geared toward financial services marketing professionals and leaders, the forum will focus on key challenges – including how to improve marketing and sales effectiveness in a highly regulated, fast-changing environment, and deliver ROI – and provide actionable advice and solutions.

Saitz will join executives from Bank of America, NewsCred and Sabre on the “Building and Measuring the Success of Your Content Marketing Strategy in the Financial World” panel, from 10:10-11 a.m. ET. The discussion will focus on best practices for developing a content strategy that builds pipeline – including how to define the strategy, distribute content and determine ROI based on the different stages of the sales cycle.

“Effective content is the lifeblood of a winning marketing strategy,” Saitz said. “For financial services marketers, in particular – faced with a rapidly evolving and highly competitive landscape – it’s critical that content is up-to-date, compliant, informative and engaging. Marketing leaders win when their teams provide salespeople with the right materials to prepare for every conversation, and can prove that their content strategy is helping close more deals.” 

About Brainshark

Brainshark sales readiness software equips businesses with the training, coaching and content authoring capabilities to achieve sales mastery and outsell the competition. With Brainshark, companies can: prepare sales teams with on-demand training that accelerates onboarding and keeps reps up-to-speed; validate readiness with sales coaching that ensures reps master your message; and empower sales organizations with rich, dynamic content that can be created quickly and accessed anywhere. Thousands of companies – including more than half of the Fortune 100 – rely on Brainshark to identify and close performance gaps, and get better results from their sales enablement initiatives. Learn more at www.brainshark.com.