Brainshark for Coaching Receives a ‘New Product of the Year’ Stevie® Award in 2016 American Business Awards(SM)

Sales Coaching Solution Honored for Providing an Effective Way to Improve Sales Readiness – Anytime, Anywhere

WALTHAM, Mass. May 4, 2016 — Brainshark, Inc., delivering SaaS-based sales enablement solutions, today announced that Brainshark for Coaching is a Stevie® Award winner in The 14th Annual American Business Awards. Launched in February, the sales coaching solution was honored in the “New Product of the Year – Software: Corporate Learning/Workforce Development Solution” category for its ease of use and effectiveness at enabling managers to help sales reps hone their knowledge and skills quickly and easily. This marks the fifth consecutive year Brainshark has been recognized in the American Business Awards – as well as the company’s second Stevie Award win this year.

The American Business Awards are the nation’s premier business awards program. All organizations operating in the U.S. – public and private, for-profit and non-profit, large and small – are eligible to submit nominations. The program received more than 3,400 nominations this year.

“Effective sales coaching is critical to improving sales productivity and readiness,” said Brainshark CMO Robin Saitz. “Brainshark for Coaching provides a high-impact, efficient way to coach salespeople – anytime, anywhere – so reps can maximize time selling and be prepared to win more deals. We’re honored and gratified that the solution – on the market for just three months – has won a Stevie Award for its effectiveness and innovation.”

With Brainshark for Coaching, sales managers can ensure that reps are prepared to capitalize on every sales interaction. Managers initiate challenges, and reps respond via video, practicing their live presentations, cold calls and more. Reps receive feedback, ratings and scores to improve their delivery and results. Optional integrated coaching content from CloudCoaching International – delivered via Brainshark on-demand video presentations, right within the Brainshark for Coaching interface – provides reps and managers with foundational knowledge to improve performance and drive more revenue.

Judges’ feedback on Brainshark for Coaching included:

  • “I think this product is fantastic! Allowing users to [issue and respond to challenges, and learn] whenever and wherever they would like, especially from their tablet or mobile device, is perfect. I also very much like the manager dashboard.”
  • “[I] like the interactive coaching experience... an effective way to coach sales teams.”
  • “Simple to use and easy to learn.”
  • “The ability to store and share the best videos is a nice feature.”
  • “Good sales enabling software.”

“The judges were extremely impressed with the quality of entries we received this year. The competition was intense, and every organization that has won should be proud,” said Michael Gallagher, president and founder of the Stevie Awards.

For more information about Brainshark for Coaching, please see www.brainshark.com/solutions/coach.

About Brainshark

Brainshark sales readiness software equips businesses with the training, coaching and content authoring capabilities to achieve sales mastery and outsell the competition. With Brainshark, companies can: prepare sales teams with on-demand training that accelerates onboarding and keeps reps up-to-speed; validate readiness with sales coaching that ensures reps master your message; and empower sales organizations with rich, dynamic content that can be created quickly and accessed anywhere. Thousands of companies – including more than half of the Fortune 100 – rely on Brainshark to identify and close performance gaps, and get better results from their sales enablement initiatives. Learn more at www.brainshark.com.