Sales Enablement Leader Brainshark Is Top Sponsor of SiriusDecisions 2016 Summit

Brainshark Customer Presenters Will Share Their Strategies for Success; Brainshark to Demonstrate Its Award-Winning Solutions for Driving Sales Productivity at Booth #501

WALTHAM, Mass. — May 5, 2016 — Brainshark, Inc., delivering SaaS-based sales enablement solutions, today announced top sponsorship of – and customer participation in – the SiriusDecisions 2016 Summit, May 24-27, at the Gaylord Opryland Resort & Convention Center in Nashville, Tenn. Focused on “the art and science of intelligent growth,” the summit will host more than 2,500 attendees – providing strategies that position sales teams to execute with precision and empower marketers to measurably impact growth objectives. During the event, multiple Brainshark customers will present their successes achieved with sales enablement solutions.

Brainshark Customer Feature Sessions

As selling gets costlier and buyers become better informed, many B2B organizations continue to face sales productivity challenges. According to SiriusDecisions data, only 38 percent of sales leaders are highly confident they’ll achieve this year’s revenue target.

Brainshark’s customers have an advantage. With the company’s award-winning solutions for sales training, coaching and engagement, they’re closing more – and bigger – deals faster: reducing sales cycles by 2/3, improving win-rates by 25 percent and increasing sales per rep by 15 percent, among other benefits.

Customers will outline their strategies for success in case-study sessions including:

Streamlining Sales Enablement Through Technology

Tuesday, May 24 – 11:40 a.m.-12:25 p.m. CDT and 2:45-3:30 p.m. CDT
Scott Neuman, vice president of sales strategy, pre-sales and sales operations, Opower
Katie Theiss, associate product marketing manager, Opower

Driving Sales Effectiveness Post-Merger

Wednesday, May 25 – 8-8:45 a.m. CDT
Tonya Schultz, director of sales enablement, Veritiv

Operationalizing Sales and Marketing Alignment with Sales Enablement

Wednesday, May 25 – 12:30-1:30 p.m. CDT
Aaron Darcy, chief marketing officer, GE Digital
John Insko, sales director, commercial center of excellence, GE Digital

As the highest-level (premier) event sponsor, Brainshark is also sponsoring the Green Tie Gala on May 25.

Brainshark Demonstrations and Meetings

Summit attendees can visit Brainshark’s booth (#501) for demonstrations of its sales enablement solutions – including the Brainshark Sales Accelerator and Brainshark for Coaching. They’ll also receive copies of Brainshark’s “Sales Enablement for Dummies” book (published by Wiley), Brainshark/Forbes Insights research (“The Power of Enablement: Bridging the Sales Productivity Gap”) and a new Brainshark whitepaper, “The B2B Sales Coaching Challenge: How Technology Can Help.”

“For companies across industries, improving sales readiness and productivity is a strategic, C-level priority – and one that’s directly tied to the bottom line,” said Robin Saitz, CMO of Brainshark. “It’s important to spark a dialogue among sales and marketing leaders about the challenges sales teams face – and the people, process and technology changes needed to help them achieve their revenue goals. We’re very excited to have Brainshark and our customers involved in SiriusDecisions’ important and esteemed event.”

To request a meeting with Brainshark at the summit, please visit http://resources.brainshark.com/sd-summit-2016.

About Brainshark

Brainshark sales readiness software equips businesses with the training, coaching and content authoring capabilities to achieve sales mastery and outsell the competition. With Brainshark, companies can: prepare sales teams with on-demand training that accelerates onboarding and keeps reps up-to-speed; validate readiness with sales coaching that ensures reps master your message; and empower sales organizations with rich, dynamic content that can be created quickly and accessed anywhere. Thousands of companies – including more than half of the Fortune 100 – rely on Brainshark to identify and close performance gaps, and get better results from their sales enablement initiatives. Learn more at www.brainshark.com.