Brainshark’s Chief Readiness Officer to Deliver Featured Presentation on Improving Sales Training at ATD 2018

Brainshark to Also Demonstrate its Acclaimed Sales Readiness Solutions – Including Upcoming AI-Powered Machine Analysis for Video Coaching

WALTHAM, Mass. April 17, 2018 Brainshark, Inc., delivering SaaS-based sales enablement and readiness solutions, today announced that its chief readiness officer, Jim Ninivaggi, will be a featured speaker at the ATD 2018 International Conference & Exposition, held May 6-9, at the San Diego Convention Center. Hosted by the Association for Talent Development (ATD), a professional membership organization, ATD 2018 is the largest event for talent development professionals worldwide – drawing 10,000+ attendees, and providing strategies and solutions for cultivating sales talent and improving sales training.

Ninivaggi’s session, “Sales Training: If You’re Not Assessing, You’re Guessing,” will take place May 6, from 1:30-2:30 p.m. PDT. The topic is one he and Brainshark have been championing across the industry – with Ninivaggi sharing related insights in an article he authored for Forbes last month (see Attendees will learn about the importance of taking sales training from a consumption-based learning model (which emphasizes whether reps completed training) to an assessment-based one, rooted in validating and mastering competencies.

“With a lot of sales training programs, companies are left guessing whether their reps are fully ready to sell – and they don’t find out the answer until reps ‘practice’ on real-world buyers,” Ninivaggi said. “In contrast, an assessment-based strategy – with knowledge-checks, simulations and observations – is a more effective way of verifying individual rep readiness. It also lowers the risk of lost deals and damage to your brand reputation that can occur when unprepared sellers hit the field.”

At ATD 2018, Brainshark will also demonstrate its acclaimed sales readiness solutions in booth #1535. These include:

  • Upcoming artificial intelligence (AI)-powered "machine analysis," to provide automated feedback and improve sales coaching. When reps submit videos of themselves (for example, pitching a new product, handling a series of objections, etc.), Brainshark's automated machine-analysis engine generates actionable insights into each rep's speaking rate, emotions exhibited and other performance metrics. Brainshark also generates a score for the activity based on the rep's ability to stay within certain parameters or cover specific topics in messaging.
  • Brainshark’s award-winning sales coaching technology, providing a simple way for organizations to improve rep readiness through video-based practice, reinforcement and assessments. Brainshark’s sales coaching solution can be used in concert with machine analysis.
  • Results-oriented sales training environment, with solutions for creating and deploying just-in-time, in-the-field learning; formal onboarding and more. Booth visitors will see Brainshark’s recently released “training progress tracker,” enabling individual sales reps to monitor their unique learning paths, and track all activities, due dates and next steps from a single, action-oriented visual display.

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About Brainshark

Brainshark’s data-driven sales enablement and readiness platform provides client-facing teams with the knowledge, skills and resources they need to perform at the highest level. With best-of-breed solutions for training and coaching, as well as cutting-edge insights into sales performance, customers can ensure their sales reps are always ready to make the most of any selling situation. With Brainshark, companies can: enable sales teams with on-demand training that accelerates onboarding and keeps reps up-to-speed; validate readiness with sales coaching and practice that ensure reps master key messages; empower teams with dynamic content that can be created quickly, updated easily and accessed anywhere; and use powerful scorecards to visualize sales performance trends and make real connections from improved readiness to increased revenue. Thousands of customers – including more than half of the Fortune 100 – rely on Brainshark to close performance gaps and get better results from their sales enablement initiatives. Learn more at