Brainshark’s Chief Readiness Officer to Discuss Sales Coaching Best Practices at CEB Sales and Marketing Summit

Sales Enablement Leader to Also Give Attendees a Sneak-Peek Demo of Upcoming AI Innovations for Its Video Coaching Solution

WALTHAM, Mass. Oct. 3, 2017 Brainshark, Inc., delivering SaaS-based sales enablement and readiness solutions, today announced that its Chief Readiness Officer, Jim Ninivaggi, will be a featured speaker at the CEB Sales and Marketing Summit, occurring Oct. 17-19, at The Cosmopolitan of Las Vegas. The event – designed to help companies better adapt to critical changes facing B2B sales teams today – will draw more than 1,200 senior sales and marketing executives. Brainshark will also demonstrate its award-winning sales training and coaching solutions, along with upcoming artificial intelligence (AI)-powered sales innovations, at booth #25.

Details about Ninivaggi’s session include:

  • Title: “Perpetual Sales Readiness: The New World of ‘Always-On’ Learning for Sales”

  • When: Tuesday, Oct. 17, from 2:30-3:30 p.m. PT

  • Highlights: As sales leaders seek to improve their teams’ knowledge, skills and results, it’s important to foster an always-on learning environment. This session will provide ideas to help sellers prepare for more effective buyer interactions through video coaching as part of a perpetual learning model, with formal and informal elements to drive mastery. In addition to exploring the history and evolution of sales coaching, Ninivaggi will also share a glimpse into the not-so-distant future – where video, AI and machine learning will converge to augment and guide coaching efforts, and create competitive advantages.

During the event, Brainshark will also demonstrate its acclaimed solutions for sales training, coaching and content authoring - while giving attendees a preview of its cognitive analysis engine for coaching. This AI-driven solution complements Brainshark's current coaching technology - capturing what reps say in their video-based “challenge” responses, determining how it was said (emotions and expressions conveyed, speaking rate, language complexity, etc.), and then quickly delivering unbiased analysis. With this technology, managers can zero in faster on reps’ areas for improvement, and better direct and scale their coaching efforts.

“The unfortunate reality today is that many reps – facing ultra-competitive selling environments, increasingly informed and empowered buyers, and rapidly evolving landscapes – simply aren’t delivering value in meetings with prospects,” Ninivaggi said. “The importance of effective preparation can’t be overstated. Today, that means combining people, process and technology to ensure reps are ready and continuously coached to mastery. Tomorrow, AI will also play an important and complementary role – aiding manual coaching from managers. Brainshark is at the forefront of these developments, committed to ensuring sales readiness and enabling teams to close more and bigger deals.”

For a look at Brainshark’s role driving the future of sales learning, see this 2.5-minute segment from Boston’s WCVB (ABC channel 5): “Meeting the Cutting-Edge Boston Company Helping Salespeople Nationwide” – More information on upcoming sales training and coaching innovations from Brainshark’s research incubator is also available at

About Brainshark

Brainshark’s data-driven sales readiness platform provides the tools to prepare client-facing teams with the knowledge and skills they need to perform at the highest level. With best-of-breed solutions for training and coaching, as well as cutting-edge insights into sales performance, customers can ensure their sales reps are always ready to make the most of any selling situation. With Brainshark, companies can: enable sales teams with on-demand training that accelerates onboarding and keeps reps up-to-speed; validate readiness with sales coaching and practice that ensure reps master key messages; empower teams with dynamic content that can be created quickly, updated easily and accessed anywhere; and use powerful scorecards to visualize sales performance trends and make real connections from improved readiness to increased revenue. Thousands of customers – including more than half of the Fortune 100 – rely on Brainshark to close performance gaps and get better results from their sales enablement initiatives. Learn more at