Brainshark and Seismic Partner to Optimize Sales Readiness and Performance

Sales Enablement Leaders to Deliver Unique Integrated Solution for Sales Training, Coaching and Content

Waltham, Mass. and San Diego – May 15, 2017 – Brainshark, Inc.  and Seismic today announced a strategic partnership to help organizations improve sales team effectiveness with a unique, end-to-end sales enablement solution. The forthcoming technology integration will bring together the best of Brainshark’s training, coaching and content authoring capabilities with Seismic’s advanced solution for sales content management and personalization. Together, the partnership will empower salespeople to work smarter and drive more effective sales conversations than ever before.

For many large organizations, ineffective training programs and sales content result in lost deals and demoralized work forces. The combination of Brainshark and Seismic solves these issues by equipping joint customers with the training, coaching and content resources reps need, when and where they need them. The integrated solution will provide an efficient and effective experience for customers in three key ways:

·        Creating dynamic and rich media sales content to help reps better prepare for conversations, progress deals and accelerate sales cycles.

·        Dramatically improving reps’ ability to achieve mastery of critical knowledge and skills with superior training and coaching capabilities.

·        Improving win rates by automatically recommending the right personalized, voice-enriched sales content to sales reps for distribution to the right person at the right time.

“SiriusDecisions research indicates that 74% of organizations with sales enablement functions intend to increase their investment in this area in the coming year. This finding is not a surprise as we see B2B companies placing top priority on driving rep productivity through improved management of sales talent, assets and communication,” said Heather Cole, service director for sales enablement strategies at research and advisory firm SiriusDecisions. “Rep effectiveness and efficiency is directly correlated to their ability to easily access knowledge and resources that drive deals forward. Simplifying this rep access through deep integrations of disparate systems is a must for a seamless experience.”

The benefits of the partnership will give sales enablement, sales operations and marketing professionals the ability to create and manage personalized, voice-enriched content for all sales enablement initiatives. The integration will also provide salespeople with easy access to a single source of truth for all their training, coaching, and collateral. This holistic approach will allow for greater insight into the resources that keep reps prepared, resonate with buyers and drive sales. 

“Sales readiness and sales content management continue to be among the biggest areas we see affecting sales productivity,” said Greg Flynn, Brainshark CEO. “As companies grow, these challenges only become more complex. That’s where a comprehensive approach to addressing these problems becomes more important than ever. This partnership with Seismic is about providing customers with a powerful solution to not only arm their salespeople with the right content, but to also ensure they’re always prepared with the knowledge and skills to use those resources effectively and consistently win more deals.”

Doug Winter, Seismic co-founder and CEO, said: “In the age of the informed buyer, each stage of the sales cycle is bolstered by timely, personalized content, delivered with confidence and proficiency by the seller. For large enterprises to deliver this experience to buyers at scale requires world-class readiness and enablement platforms, something this partnership will facilitate for joint customers across the globe.”

For more information on the Brainshark and Seismic partnership, read the blog post from Greg Flynn and Doug Winter, or visit or

About Brainshark

Brainshark’s data-driven sales enablement and readiness platform provides client-facing teams with the knowledge, skills and resources they need to perform at the highest level. With best-of-breed solutions for training and coaching, as well as cutting-edge insights into sales performance, customers can ensure their sales reps are always ready to make the most of any selling situation. With Brainshark, companies can: enable sales teams with on-demand training that accelerates onboarding and keeps reps up-to-speed; validate readiness with sales coaching and practice that ensure reps master key messages; empower teams with dynamic content that can be created quickly, updated easily and accessed anywhere; and use powerful scorecards to visualize sales performance trends and make real connections from improved readiness to increased revenue. Over 1000 amazing companies – including many in the the Fortune 100 – rely on Brainshark to close performance gaps and get better results from their sales enablement initiatives. Learn more at