Brainshark Announces 2011 Sharkie Award Winners, Recognizing Outstanding Use of Multimedia in Business Communications

"Winners Use Online Video Presentations to Engage Their Audiences, and Improve the Reach and Results of Their Messages"

WALTHAM, Mass. — March 23, 2011 — Brainshark, Inc., the leader in online and mobile video presentations, today announced the winners of the third annual Sharkie Awards. These awards honor individuals and organizations that have demonstrated excellence in their use of Brainshark to improve business communications and deliver value to their audiences.

Brainshark received more than 150 entries for consideration in this year’s competition. Entries were evaluated on several dimensions including organization, clarity, narration and aesthetics, as well as on how well they leveraged Brainshark’s capabilities – such as incorporating video, surveys and polls, attachments and more within presentations. This year, as companies increasingly use Brainshark to communicate with on-the-go users and support mobile initiatives, a new “best mobile presentation” category was added – in recognition of content whose visual effects, delivery and length were best designed to engage a mobile audience.

Winning presentations can be viewed at www.brainshark.com/gallery. The 2011 winners, listed by category, are as follows:

Brainshark of the Year
Also: Best Mobile Presentation and Brainshark Story
Franklin Templeton Investments
“Market Perceptions Survey”

Creative Expression
Also: Silver Winner for Brainshark of the Year
Ashland
“Annual Enrollment Spooktacular”

Marketing
Also: Bronze Winner for Brainshark of the Year
USAA
“Auto Circle”

Training – External
Dunham & Associates
“Bond Bubble”

Training – Internal
CIGNA
“2011 Benefits Enrollment”

Corporate Communications
Aviva PLC
“Solvency II, Chapter 1”

Product Update
Dow AgroSciences
“Always ActiveTM Technical Training”

Foreign Language
Holistic Training Center
“Habla Español en 1, 2, 3”

Creative Execution
Quarry Integrated Communications (on behalf of BASF)
“Canola Playbook”

myBrainshark
JYNGLZ
“Energize Your Message with Music” 

myBrainshark Learning Provider
Ken Okel, Clear the Path
“How to Blow Sales and Lose Customers” 

My First Presentation
Combined Insurance
“Self Service Training”

“As a premier global investment manager, we seek to deliver timely, compelling and actionable investment information to clients – all in an easy-to-understand format,” said Dan Rhyasen, manager of segmentation marketing, Franklin Templeton Investments. “With Brainshark, we’ve been able to depict and talk through the results of a survey we conducted on market perceptions – reaching tens of thousands of viewers across more than 65 countries, at their convenience and without traveling or scheduling hassles. We’re thrilled with the results of our ‘Market Perceptions Survey’ presentation and by this recognition from Brainshark.”

To be considered in the awards program, individuals and organizations submitted links to Brainshark presentations they had created in 2010. This year’s grand prize for the “Brainshark of the Year” author was a trip for two to Boston or San Francisco. Silver and bronze winners in this category received iPads. 

“We’re excited to honor this year’s Sharkie Award winners, who demonstrate exemplary use of multimedia to improve business communications,” said Brainshark CEO Joe Gustafson. “With Brainshark, users can reach their audiences anytime, anywhere and on any device – and in a way that’s proven to leave a lasting impression. This year’s winners created content that instantly grabbed and delivered value to their viewers, while generating meaningful results.”

About Brainshark

Brainshark sales readiness software equips businesses with the training, coaching and content authoring capabilities to achieve sales mastery and outsell the competition. With Brainshark, companies can: prepare sales teams with on-demand training that accelerates onboarding and keeps reps up-to-speed; validate readiness with sales coaching that ensures reps master your message; and empower sales organizations with rich, dynamic content that can be created quickly and accessed anywhere. Thousands of companies – including more than half of the Fortune 100 – rely on Brainshark to identify and close performance gaps, and get better results from their sales enablement initiatives. Learn more at www.brainshark.com.