Brainshark Announces myBrainshark Pro Trainer

"Instructional Designers, Trainers and Consultants Can Now Deliver Interactive, LMS-Ready eLearning Content in an Easy, Cost-Effective Way"

WALTHAM, Mass. - July 14, 2010 - Brainshark, Inc., the leader in on-demand multimedia for business, today announced the availability of myBrainshark Pro Trainer, giving powerful eLearning functionality to users of myBrainshark – a site that lets you create, share and track voice-enriched, multimedia presentations for free. Through myBrainshark Pro Trainer, training professionals can create more effective, affordable and interactive eLearning content that can be delivered through a learning management system (LMS), and learners can document their course completion.

"For individual trainers, consultants and instructional designers today, there's a clear need for a fast, easy approach to delivering eLearning courses," said Brainshark CEO Joe Gustafson. "As the latest in our ‘Pro' series of offerings on the myBrainshark site, myBrainshark Pro Trainer gives these training professionals - as well as any businessperson with the need to train a particular audience - the power to accomplish their goals quickly."

In contrast to traditional eLearning authoring tools that require software installations, myBrainshark Pro Trainer's software-as-a-service (SaaS) delivery enables users to avoid the typical pitfalls of desktop applications, including software compatibility issues and difficulties managing revisions when publishing desktop files to the Web.

Key features of myBrainshark Pro Trainer include the ability to:

  • Incorporate test questions, including multiple choice and true/false, into eLearning courses. Users can also assign a score/value to each question and specify the number of attempts a student may have at answering each question. Students can receive instant feedback based on the accuracy of their answers.
  • Integrate courses with an LMS. Users can create SCORM-compliant courses that can be deployed through their LMS, enabling students' course completion information to be readily available in their system of record.
  • Issue certificates of completion and define completion criteria based on score, percentage of slides completed and/or percentage of audio played. The certificates give students a formal record of the online courses they've taken, which can be filed with employers or professional certification bodies that have continuing education requirements.
  • Copy and merge content. This lets trainers "clone" courses, as well as mix and merge specific slides, audio and/or attachments from one course to the next – so they can create new content without reinventing the wheel.

For more information and a short product walkthrough, please see http://my.brainshark.com/myBrainshark-Pro-Walkthrough-740151321.

A myBrainshark Pro Trainer subscription starts at $19.99 per month per presentation and includes not only the advanced features highlighted above but also all free myBrainshark.com features and all the functionality available in myBrainshark Pro. A presentation's Pro Trainer status can be “turned off” at any time, letting users apply the functionality to another presentation at no additional charge. In addition, free users of the myBrainshark site can still create, deliver and store an unlimited number of presentations without Pro or Pro Trainer features at no cost.

myBrainshark Pro Trainer users can also take advantage of the large and growing content library on myBrainshark, which includes thousands of quality eLearning titles. They can access existing titles or contribute their own, and they can also apply to become Learning Providers – a free designation that gives qualified subject matter experts the option to price and sell their business-oriented learning content on myBrainshark.

According to Debbie Qaqish, principal and chief revenue officer of The Pedowitz Group, a full-service demand generation agency and a registered Learning Provider on myBrainshark: "Providing education into the 'how' and 'what' of marketing automation and revenue marketing is critical to our business growth. The new features in myBrainshark Pro Trainer are allowing us to bring to market certification training programs that are highly interactive and professional – at an optimal price point for our business."

In addition to providing the myBrainshark Pro Trainer offering for individuals, Brainshark offers its Standard, Corporate and Unlimited Editions on a subscription basis to companies seeking an enterprise-class, collaborative and multi-user solution. Pro Trainer users can benefit by knowing these provide a readily available upgrade path for organizational use as their training needs and initiatives grow.

About Brainshark

Brainshark sales readiness software equips businesses with the training, coaching and content authoring capabilities to achieve sales mastery and outsell the competition. With Brainshark, companies can: prepare sales teams with on-demand training that accelerates onboarding and keeps reps up-to-speed; validate readiness with sales coaching that ensures reps master your message; and empower sales organizations with rich, dynamic content that can be created quickly and accessed anywhere. Thousands of companies – including more than half of the Fortune 100 – rely on Brainshark to identify and close performance gaps, and get better results from their sales enablement initiatives. Learn more at www.brainshark.com.