Brainshark Appoints Larry DiLoreto as Senior Vice President of Sales and Chief Revenue Officer

"Seasoned Technology Executive Adds to Depth of Brainshark’s Management Team"

WALTHAM, Mass. — May 14, 2013 — Brainshark, Inc., the leading sales enablement platform provider, today announced the appointment of Larry DiLoreto as senior vice president of sales and chief revenue officer. In this role, DiLoreto is responsible for directing and managing Brainshark’s worldwide sales and revenue strategies. A seasoned sales and technology executive with a track record of global success, DiLoreto adds to the depth of Brainshark’s management team – helping the company extend its market leadership and momentum.

“Brainshark is excited to welcome Larry as a strategic addition to our executive team,” said Greg Flynn, Brainshark president. “As the field of sales enablement continues to heat up, we expect to see and create formative market developments. With his talent, history of success and forward-looking approach, Larry is the perfect person to lead Brainshark’s revenue efforts and impel further momentum.”

Prior to Brainshark, DiLoreto served as executive vice president and chief revenue officer at SmartBear Software, where he led the company to achieve record revenues, developed its go-to-market channel strategy and directed its international expansion. Previously, DiLoreto was vice president of global sales at Qvidian. He also held executive positions at Progress Software – overseeing the company’s North America and Asia Pacific sales and field operations, and also developing its China and India operations. DiLoreto earned his Bachelor of Science from Boston University’s School of Management.

“I’m thrilled to join Brainshark’s talented and innovative team, and help drive further success for its market-leading solutions,” DiLoreto said. “With sales productivity a top priority for organizations today, it’s a great time to take on this role and help companies maximize results through Brainshark.”

About Brainshark

Brainshark’s data-driven sales enablement and readiness platform provides client-facing teams with the knowledge, skills and resources they need to perform at the highest level. With best-of-breed solutions for training and coaching, as well as cutting-edge insights into sales performance, customers can ensure their sales reps are always ready to make the most of any selling situation. With Brainshark, companies can: enable sales teams with on-demand training that accelerates onboarding and keeps reps up-to-speed; validate readiness with sales coaching and practice that ensure reps master key messages; empower teams with dynamic content that can be created quickly, updated easily and accessed anywhere; and use powerful scorecards to visualize sales performance trends and make real connections from improved readiness to increased revenue. Thousands of customers – including more than half of the Fortune 100 – rely on Brainshark to close performance gaps and get better results from their sales enablement initiatives. Learn more at