Brainshark Appoints Robin Saitz as Chief Marketing Officer
WALTHAM, Mass. — April 28, 2015 — Brainshark, Inc., a software as a service (SaaS) company delivering content-driven sales enablement solutions that help businesses close more deals, today announced the appointment of marketing veteran Robin Saitz as chief marketing officer. With a proven track record of building high-performance teams and brands, Saitz will spearhead the company’s marketing strategy, ranging from messaging and positioning, to demand generation and awareness programs.
“Robin is a high-energy, results-driven marketing leader who has the ability to think strategically and collaboratively, while leading a team to execute at the highest level of performance,” said Brainshark President Greg Flynn. “As we continue to expand Brainshark’s position in the sales enablement arena, Robin will play an essential role in our growth.”
Prior to Brainshark, Saitz had a successful 25-year career with PTC, where she was most recently senior vice president of global marketing and operations and led the company’s lead-to-revenue initiative. During her tenure, she helped the company grow from $25 million to $1.3 billion in revenue, while leading all aspects of marketing, including product and solutions marketing, corporate branding, social and content marketing, demand generation, regional and channel marketing, and global events. Previously, Saitz worked as a member of the technical staff at both GTE and Raytheon. She earned a master of science degree in engineering management from Northeastern University and a bachelor of science degree in engineering and computers from Trinity College-Hartford.
“Sales productivity is top of mind for executives who want to grow their business. As a marketer, I can appreciate firsthand the critical nature of this problem. With Brainshark I see a tremendous opportunity to enable sales professionals to ramp-up quickly, have better conversations with buyers and win more deals faster,” Saitz said. “I’m passionate about helping our customers solve this challenge and reach their sales productivity goals, and I look forward to helping Brainshark grow as the definitive leader in this evolving market.”
Brainshark’s data-driven sales readiness platform provides the tools to prepare client-facing teams with the knowledge and skills they need to perform at the highest level. With best-of-breed solutions for training and coaching, as well as cutting-edge insights into sales performance, customers can ensure their sales reps are always ready to make the most of any selling situation. With Brainshark, companies can: enable sales teams with on-demand training that accelerates onboarding and keeps reps up-to-speed; validate readiness with sales coaching and practice that ensure reps master key messages; empower teams with dynamic content that can be created quickly, updated easily and accessed anywhere; and use powerful scorecards to visualize sales performance trends and make real connections from improved readiness to increased revenue. Thousands of customers – including more than half of the Fortune 100 – rely on Brainshark to close performance gaps and get better results from their sales enablement initiatives. Learn more at www.brainshark.com.