Brainshark Awards Technology Grants to Six Outstanding Non-Profits as Part of the Company's Non-Profit Program

"The Leukemia & Lymphoma Society, DAMMAD, FSG Social Impact Advisors, Hope Foundation, Road Runners Club of America and Summer Advantage USA Use Brainshark to Strengthen Training Programs and Promote Their Missions"

WALTHAM, Mass. - July 20, 2010 - Brainshark, Inc., the leader in on-demand multimedia for business, today announced the six latest grant recipients in its Non-Profit Program. The Leukemia & Lymphoma Society (LLS); Dads and Mad Moms Against Drug Dealers (DAMMAD), Inc.; FSG Social Impact Advisors (FSG); the Hope Foundation's eLearn initiative; Road Runners Club of America (RRCA) and Summer Advantage USA have received a free one-year Brainshark software license – letting them harness the benefits of on-demand multimedia to cost-effectively increase their reach and impact.

With Brainshark's Web-based platform, organizations can communicate faster and more effectively than ever before, cutting training time in half and reducing the costs associated with previous communications methods – including face-to-face meetings and Web conferencing – by up to 90%. Through its Non-Profit Program, Brainshark awards one-year technology licenses on a quarterly basis. This enables non-profit organizations to use Brainshark's enterprise-class solutions to create, edit and distribute high-impact, multimedia content – incorporating voice narration, video, survey questions and more – that can be viewed online, on demand. Using Brainshark's tracking capabilities, these organizations also get deep visibility into the impact and effectiveness of their communications.

The latest grant recipients plan to use Brainshark as follows:

  • The Leukemia & Lymphoma Society: LLS is the world's largest voluntary health organization dedicated to funding blood cancer research and providing education and patient services. Its mission is to cure leukemia, lymphoma, Hodgkin's disease and myeloma, and to improve the quality of life of patients and their families. The organization plans to use Brainshark's audio and visual capabilities to deliver high-impact communications that galvanize potential partners and donors, help fund cancer research, and spread awareness of blood cancer and LLS' mission. Brainshark will also be used to promote LLS' "Light the Night" fundraising walk and its "Team in Training" charity sports training program.
  • Dads and Mad Moms Against Drug Dealers: DAMMAD is an anti-drug organization committed to addressing drug trafficking, prescription drug abuse and illicit drug use in the state of New Hampshire. The organization plans to use Brainshark to educate students, parents and local communities on the dangers and consequences of drug abuse. Overall, this education and community awareness campaign will reach approximately 130,000 students and 891,000 residents across New Hampshire.
  • FSG Social Impact Advisors: Through its work with leading foundations, corporations, governments and non-profits, FSG helps to accelerate social progress by advancing the practice of philanthropy and corporate social responsibility. The organization will use Brainshark to engage, educate, inform and motivate key influencers, funders, clients and other stakeholders. FSG also plans to use Brainshark to enhance and expedite the creation of professional development and training presentations. In addition, FSG will leverage on-demand presentations for marketing and training activities associated with its subsidiary division, Community Foundation Insights.
  • Hope Foundation: The Hope Foundation's eLearn initiative is working to alleviate poverty in rural and semi-urban districts in India by providing education and training to the local communities. The foundation plans to use Brainshark to provide on-the-job training to working adults across India so they can improve their employment prospects and obtain higher wage jobs. Brainshark will also be used to train the foundation's 5,000 accredited partners – who are responsible for training approximately 100,000 adults enrolled in the program. 
  • Road Runners Club of America: The RRCA is the national association of running clubs, running events and runners whose mission is to represent and promote the sport of running through education, leadership, programs and other services. The RRCA has more than 1,100 running clubs and events annually, and represents more than 175,000 members. The organization plans to use Brainshark to develop and administer a comprehensive race director certification course, complete with testing. As part of these efforts, the RRCA will develop narrated Brainshark training modules, based on the book Organizing Running Events by Phil Stewart. The RRCA will also use Brainshark in its development of an online training course for adults interested in leading/coaching youth running programs and in the development of free orientation modules for volunteers. 
  • Summer Advantage USA: Summer Advantage USA provides rigorous academic programming and enrichment activities to children in grades K-8 during the summer months to prepare them for success in high school, college and beyond. Launched only a year ago, Summer Advantage USA is already serving more than 3,000 children in Indiana and is expanding its efforts across other states. The organization plans to use Brainshark to train thousands of educators – helping to reach its goal of serving more than 100,000 students during the next five years. Summer Advantage USA will also use Brainshark's software to educate parents, school leaders, government officials and policymakers about its mission, results and partnership opportunities. 

"We're excited to announce the next round of non-profit grant recipients and applaud their plans to implement far-reaching and well-thought-out communication campaigns," said Brainshark CEO Joe Gustafson. "In providing access to an easy-to-use, compelling and trackable communication solution, we look forward to helping these organizations spread awareness of their missions among key constituencies and achieve their communications goals."

In addition to awarding grants, the Brainshark Non-Profit Program also provides the Standard Edition of the Brainshark platform at a 40% discount for eligible non-profits. These include registered 501(c)(3) organizations (or their equivalent outside the U.S.). Other eligibility requirements apply. 

About Brainshark

Brainshark’s data-driven sales enablement and readiness platform provides client-facing teams with the knowledge, skills and resources they need to perform at the highest level. With best-of-breed solutions for training and coaching, as well as cutting-edge insights into sales performance, customers can ensure their sales reps are always ready to make the most of any selling situation. With Brainshark, companies can: enable sales teams with on-demand training that accelerates onboarding and keeps reps up-to-speed; validate readiness with sales coaching and practice that ensure reps master key messages; empower teams with dynamic content that can be created quickly, updated easily and accessed anywhere; and use powerful scorecards to visualize sales performance trends and make real connections from improved readiness to increased revenue. Thousands of customers – including more than half of the Fortune 100 – rely on Brainshark to close performance gaps and get better results from their sales enablement initiatives. Learn more at