Brainshark Certified as Leading 'Sales Skills Development and Reinforcement Solution' by Vendor Neutral

Vendor Neutral’s Certified 100 Program Helps Sales Tech Buyers Find the Best-Fit Solutions for Their Organizations’ Challenges and Needs – Driving Sales Effectiveness and Productivity

WALTHAM, Mass. December 4, 2018 Brainshark, Inc., delivering SaaS-based sales enablement and readiness solutions, today announced its certification in the Vendor NeutralTM Certified 100TM program as a leading sales “skills development and reinforcement” platform. The rigorous sales technology evaluation process “clears the fog” for buyers – so they can identify the best solutions to support their organizational needs.

Brainshark was among the first companies invited to participate in the program, as well as one of the first to attain certification from Vendor Neutral – which provides practical resources, objective advice and a sales tech concierge service for buyers.

To participate in the Certified 100 process, technology providers must complete an in-depth questionnaire and provide insights that address more than 100 questions and up to 400 data points (on detailed capabilities, sales models, partnerships, industry focuses, buyer challenges solved, integrations, support, services and more) for Vendor Neutral’s review and analysis. Sales tech buyers can access – free of charge – Vendor Neutral’s profiles of the technology providers who have attained certification.

“A Vendor Neutral certified profile is much more than a quick description – we designed the certification process to go deep,” said Steven Wright, Vendor Neutral’s certification analyst and a B2B sales enablement expert. “That’s a benefit for buyers, who get a detailed view of the functions and value of the technology solutions.”

Nancy Nardin, co-founder of Vendor Neutral and founder of consulting firm Smart Selling Tools, said: “We congratulate Brainshark on its certification, commitment to the industry and proven customer results. Participation in our program underscores Brainshark’s dedication to fostering a decision-making process that’s easier and more transparent for buyers, and to providing solutions that enable their growth.”

Helping companies improve sales readiness, Brainshark provides award-winning solutions for sales onboarding, continuous training, coaching and practice, content creation and more. This new certification caps off other recent recognitions for Brainshark – including honors this year in The International Business Awards®, The American Business Awards®, Best in Biz Awards, The Golden Bridge Awards® and The Customer Sales and Service World Awards®.

“Effective sales enablement encompasses a blend of people, process and technology – with a focus on enabling not just sales reps, but managers and other customer-facing team members as well,” said Brendan Cournoyer, vice president of marketing, Brainshark. “Brainshark is committed to helping everyone in the sales organization do their jobs better, deliver maximum value to buyers and, most importantly, drive results. We’re proud of this certification from Vendor Neutral, highlighting our commitment to fostering perpetual sales readiness.” 

To view Brainshark’s Certified 100 profile, please see

About Brainshark

Brainshark’s data-driven sales enablement and readiness platform provides client-facing teams with the knowledge, skills and resources they need to perform at the highest level. With best-of-breed solutions for training and coaching, as well as cutting-edge insights into sales performance, customers can ensure their sales reps are always ready to make the most of any selling situation. With Brainshark, companies can: enable sales teams with on-demand training that accelerates onboarding and keeps reps up-to-speed; validate readiness with sales coaching and practice that ensure reps master key messages; empower teams with dynamic content that can be created quickly, updated easily and accessed anywhere; and use powerful scorecards to visualize sales performance trends and make real connections from improved readiness to increased revenue. Thousands of customers – including more than half of the Fortune 100 – rely on Brainshark to close performance gaps and get better results from their sales enablement initiatives. Learn more at