Brainshark for Coaching Wins Gold Stevie® Award in 2016 International Business Awards

Brainshark Sales Enablement Solutions Honored in Program for 4th Consecutive Year – for Improving Sales Readiness, Productivity and Performance

WALTHAM, Mass. — August 18, 2016 — Brainshark, Inc., delivering SaaS-based sales enablement solutions, today announced that Brainshark for Coaching is a Stevie® Award winner in the 13th Annual International Business Awards (IBAs). Brainshark’s sales coaching solution received gold – the highest category honor – for “New Product of the Year: Corporate Learning/Workforce Development Solution.” The award marks Brainshark’s fourth consecutive win in the IBAs, honoring the company’s role in driving measurable improvements in sales productivity and results.

The IBAs are the world’s premier business awards program. All individuals and organizations worldwide – public and private, for-profit and non-profit, large and small – are eligible to submit nominations. The program received a record total of more than 3,800 nominations this year, with entries from more than 60 nations and territories.

Judges’ feedback on Brainshark for Coaching includes:

  • “This product is really beneficial. Sales departments need these kinds of solutions.”
  • “Brainshark’s solution provides sales managers with coaching skills to quickly ramp their teams.”
  • “Super product.”
  • “It is good to see coaching being delivered anytime, anywhere to meet individual needs.”
  • “Completely easy to navigate for reps.”

Today, well-executed sales coaching has a major, positive impact on sales results. According to a new Brainshark-sponsored CSO Insights report, a formal sales coaching framework can increase win-rates by 28 percent and quota attainment by 10 percent. Honored for increasing sales effectiveness, Brainshark for Coaching launched this past February and has now won four awards in a six-month span: the IBAs honor, plus a “Best New Product” win in the Golden Bridge Awards® and two other Stevie Awards (People’s Choice and judging-based) in the American Business Awards program.

Brainshark for Coaching empowers sales managers to coach their teams anytime, anywhere – so reps are prepared to capitalize on every sales interaction. Reps can practice their cold calls, pitches, presentations and more, and receive detailed feedback from both managers and peers, delivered instantly to their computers and mobile devices. Managers, in turn, use the solution to gauge training effectiveness, identify reps’ strengths, promote collaborative learning and ensure reps are prepared to engage successfully.

“As companies across industries tackle the challenges of improving sales performance, the impact of effective coaching can’t be underestimated,” said Robin Saitz, Brainshark CMO. “With Brainshark for Coaching, managers can tap into the tools and coursework to help reps master best practices – so reps are prepared to close more deals faster and, ultimately, help effect bottom-line growth. We’re honored to receive international recognition from the Stevie Awards for improving sales readiness, productivity and results.”

In addition to coaching, Brainshark provides award-winning solutions for sales training and buyer engagement. For more information, please see www.brainshark.com/solutions.

About Brainshark

Brainshark sales readiness software equips businesses with the training, coaching and content authoring capabilities to achieve sales mastery and outsell the competition. With Brainshark, companies can: prepare sales teams with on-demand training that accelerates onboarding and keeps reps up-to-speed; validate readiness with sales coaching that ensures reps master your message; and empower sales organizations with rich, dynamic content that can be created quickly and accessed anywhere. Thousands of companies – including more than half of the Fortune 100 – rely on Brainshark to identify and close performance gaps, and get better results from their sales enablement initiatives. Learn more at www.brainshark.com.