Brainshark for Coaching Wins People’s Choice Stevie® Award in 2016 American Business Awards

New Sales Coaching Solution Honored for Helping Companies Improve Sales Readiness and Results

WALTHAM, Mass. — June 13, 2016 — Brainshark, Inc., delivering SaaS-based sales enablement solutions, today announced that Brainshark for Coaching has won a People’s Choice Stevie® Award for Favorite New Products in the 14th Annual American Business Awards (ABAs). Launched in February, Brainshark’s sales coaching solution enables sales managers to coach their teams anytime, anywhere – so reps are prepared to capitalize on every sales interaction.

The People’s Choice Stevie Awards for Favorite New Products are a feature of the ABAs – the nation’s premier business awards program – in which the general public can vote for their favorite new products and services. More than 26,000 votes were cast in 37 categories this year. 

Industry experts, market followers and sales leaders named Brainshark for Coaching the best product for corporate learning and workforce development. In addition, the solution also received judging-based honors as a “New Product of the Year” in the ABAs earlier this year.

“Effective coaching and mentoring are critical to improving sales performance,” said Brainshark CMO Robin Saitz. “With Brainshark for Coaching, managers can equip their teams for maximum success and ensure reps are prepared to close more deals. We’re grateful to receive a People’s Choice Award – especially since it represents the voice of customers, who are seeing dramatic gains in sales readiness and results with our solution.”

With Brainshark for Coaching, managers issue challenges to reps – for example, to practice cold calls, pitches, presentations and more – and reps submit responses via video for review, getting instant, detailed feedback on qualities that matter. New collaboration and leaderboard capabilities also enable reps to learn from their peers’ skills, experiences and approaches. In addition, optionally integrated eLearning content from CloudCoaching International – delivered via Brainshark on-demand video presentations, right within the Brainshark for Coaching interface – provides both reps and managers with foundational knowledge for improving performance and driving more revenue.

For more information about Brainshark for Coaching – as well as Brainshark’s other acclaimed solutions for sales training and buyer engagement – please see www.brainshark.com/solutions.

About Brainshark

Brainshark sales readiness software equips businesses with the training, coaching and content authoring capabilities to achieve sales mastery and outsell the competition. With Brainshark, companies can: prepare sales teams with on-demand training that accelerates onboarding and keeps reps up-to-speed; validate readiness with sales coaching that ensures reps master your message; and empower sales organizations with rich, dynamic content that can be created quickly and accessed anywhere. Thousands of companies – including more than half of the Fortune 100 – rely on Brainshark to identify and close performance gaps, and get better results from their sales enablement initiatives. Learn more at www.brainshark.com.