Brainshark Integrates with Blackboard Learn for Sales for Rapid Content Creation
WALTHAM, Mass. — June 6, 2012 — Brainshark, Inc., the leader in online and mobile video presentations, today announced that it has been selected as the exclusive rapid content creation solution for use with Blackboard Learn™ for Sales, a cloud-based learning management solution that is fully integrated into Salesforce CRM and was developed for corporations focused on sales training and professional development. This partnership will enable users to improve the effectiveness and speed of the creation and deployment of sales training content.
Brainshark enables users to add their voice – along with video clips, survey and test questions, attachments and more – to PowerPoint decks and other documents to quickly create interactive online and mobile video presentations and eLearning courses. Specifically, Salesforce users using Blackboard Learn for Sales can instantly deploy Brainshark to easily create SCORM- and AICC-compliant courses. Brainshark content can be viewed on-demand, on computers as well as mobile devices – helping support mobile learning (mLearning) initiatives and meeting formal and informal learning needs.
“We’re excited to be extending our partnership with a learning industry leader such as Blackboard,” said Kate Skelly, Brainshark’s vice president of corporate and business development. “Through our interoperability with Blackboard Learn for Sales, we’re pleased to enable Salesforce users to quickly create sales training content and deliver it through Blackboard’s system for on-demand viewing on any device.”
“Incorporating sales training within CRM solutions can facilitate a measurable, positive impact on business,” said Paul Terry, general manager of Blackboard’s Professional Education group (ProEd). “Allowing a sales team to quickly create training content that is viewable on smartphones and other mobile devices creates a more engaging learning experience that supports collaborative knowledge sharing. By partnering with Brainshark, we are providing greater capabilities to our clients and helping them generate even more value from the Blackboard Learn for Sales platform.”
Brainshark and Blackboard are attending Salesforce.com’s Dreamforce event Sept. 18-21, 2012, and will be engaging in strategic business, educational and joint marketing activities. Blackboard also uses Brainshark’s enterprise solutions for its own sales training, marketing and customer communications.
Brainshark sales readiness software equips businesses with the training, coaching and content authoring capabilities to achieve sales mastery and outsell the competition. With Brainshark, companies can: prepare sales teams with on-demand training that accelerates onboarding and keeps reps up-to-speed; validate readiness with sales coaching that ensures reps master your message; and empower sales organizations with rich, dynamic content that can be created quickly and accessed anywhere. Thousands of companies – including more than half of the Fortune 100 – rely on Brainshark to identify and close performance gaps, and get better results from their sales enablement initiatives. Learn more at www.brainshark.com.