Brainshark Introduces Brainshark Connector for Microsoft Dynamics CRM

"Through Its Integration With Microsoft Dynamics CRM, Brainshark Enables Users to Improve the Quality, Effectiveness and Productivity of Sales Communications "

WALTHAM, Mass., and HOUSTON — Convergence 2012March 20, 2012 — Brainshark, Inc., the leader in online and mobile video presentations, today introduced the Brainshark Connector for Microsoft Dynamics CRM. Through Brainshark’s integration and partnership with Microsoft, Microsoft Dynamics CRM users can apply Brainshark to improve the quality, effectiveness and results of their sales communications.

Brainshark’s cloud-based software makes it easy to add voice – along with video clips, survey and test questions, attachments and more – to PowerPoint decks and other static documents, to create online video presentations. This video content is automatically formatted for optimal viewing on desktop and laptop computers, smartphones and tablets. Now, when logged into Microsoft Dynamics CRM, Microsoft’s online customer relationship management (CRM) software, sales reps and marketers can easily:

  • Share Brainshark video presentations with leads and contacts in the system, and customize the content for various audiences. Recipients can view this content quickly and conveniently, on their computers and mobile devices.
  • Send emails with integrated presentation links. Use of Brainshark video presentations within their email communications ensures that salespeople are delivering consistent messaging.
  • Track viewing activity and content effectiveness. Users can see when their presentations were viewed, facilitating timely follow-up. Brainshark’s detailed analytics – including who viewed the presentation, when, how much was consumed, what type of device was used and how any questions were answered – are available as well.
  • Identify new leads and prioritize follow-up based on viewing activity.

The next release of the Connector, scheduled for the spring of 2012, will enable rapid and secure deployment of Brainshark-based just-in-time sales training courses and curriculums to internal reps and partners using Microsoft Dynamics CRM – improving sales effectiveness. Brainshark includes in-depth reporting on who consumed the training presentations and how much was viewed, along with scoring and completion status information. In addition, users will be able to leverage the Connector to send mass email marketing campaigns with Brainshark presentation links, while still enabling individual viewer tracking.

“We chose to align our offerings with Microsoft Dynamics CRM to help joint users improve sales and marketing outreach, identify and prioritize more leads, and boost communications productivity,” said Kate Skelly, Brainshark’s vice president for corporate and business development. “With our new Connector, we’re happy to make the benefits of Brainshark just clicks away from Microsoft Dynamics CRM users.”

Brainshark will be showcasing the Connector at Microsoft’s Convergence 2012 event (Booth #2002). Brainshark also plans to attend Microsoft’s Worldwide Partner Conference (WPC) this summer, as well as other regional events, to continue engaging with the Microsoft Dynamics community.

“We’re pleased to be working with Brainshark and welcome the company to the Microsoft Dynamics community,” said John O’Donnell, senior ISV architect evangelist. “Now, by tapping into the power of our flexible and innovative Microsoft Dynamics CRM solution – combined with the ability to rapidly deploy Brainshark’s high-impact and trackable video content – users can improve the reach and results of their communications, and enhance productivity.”

About Brainshark

Brainshark’s data-driven sales enablement and readiness platform provides client-facing teams with the knowledge, skills and resources they need to perform at the highest level. With best-of-breed solutions for training and coaching, as well as cutting-edge insights into sales performance, customers can ensure their sales reps are always ready to make the most of any selling situation. With Brainshark, companies can: enable sales teams with on-demand training that accelerates onboarding and keeps reps up-to-speed; validate readiness with sales coaching and practice that ensure reps master key messages; empower teams with dynamic content that can be created quickly, updated easily and accessed anywhere; and use powerful scorecards to visualize sales performance trends and make real connections from improved readiness to increased revenue. Thousands of customers – including more than half of the Fortune 100 – rely on Brainshark to close performance gaps and get better results from their sales enablement initiatives. Learn more at