Brainshark Introduces Custom Filters For Easy, Quick Access to Video Presentations and Enhanced Sales Content Management

"Brainshark Also Unveils New Looks for Its Desktop Player"

WALTHAM, Mass. — May 6, 2014 — Brainshark, Inc., the leader in cloud-based business presentations, today announced important new product capabilities and enhancements. These include the availability of custom filters within the Brainshark Content Portal – providing powerful functionality to categorize, find and access corporate video presentations quickly and easily. Brainshark also unveiled new themes for its desktop player, giving users the flexibility to change its appearance with a single click.

As video continues to improve and redefine enterprise communications, Brainshark makes it easy to create, share, track and organize video presentations – which can be viewed online and via mobile, anytime, on-demand. One Brainshark presentation is viewed every second, with Brainshark presentations consumed on every continent and in 98% of the world’s countries last year.

Custom Filters
Across industries, productivity is intimately linked to being able to find the right content at the right time. In sales, for example, hunting for relevant and up-to-date content can be a major productivity-buster. A recent Brainshark survey shows that 1 in 3 sales reps frequently can’t find the materials they need to close more deals – and of that group, more than 44% cite haphazard enterprise content management as a major hurdle.

Brainshark’s new custom filter capabilities enable instant content organization at the enterprise level – making it easy for sales professionals and other users to find and access relevant presentations. Companies can deliver content in a way that mirrors their business operations, so employees can find what they need instantly and intuitively, and be assured they have the right version at their fingertips – boosting both productivity and satisfaction.

Here’s how it works:

  • Company administrators can create content filter names – using, for example, labels such as “industry,” “purpose,” “content type,” “stage of sale,” etc. – to help categorize content in their  Brainshark account.
  • Then, when authorized users create Brainshark presentations, they can make the content easy to find by applying relevant filter values.
  • Employees who navigate and search their company’s content portal can use the filters to locate what they need instantly – narrowing their search by selecting one or more filter values.

Salesforce.com users can also use the custom filter functionality when accessing and sending marketing-approved content from within Salesforce, using the Brainshark Connector for Salesforce.com.

“Consumers today are accustomed to finding what they need online effortlessly, using Amazon and other ecommerce sites,” said Andy Zimmerman, Brainshark’s chief marketing officer. “Employees expect that same experience in the business world. With custom filters, the Brainshark Content Portal now employs the best practices found on ecommerce sites to enable employees like sales reps to quickly locate and use the content they need as part of their day-to-day activities.”

New Player Themes
Brainshark is also introducing new themes for its desktop player, providing more flexibility to content authors and a unique experience for viewers. Administrators can now let authors choose from three player themes when creating Brainshark presentations, selecting the look and feel that best suits their individual presentation and viewers’ preferences.

Player themes include Brainshark Light, Brainshark Classic and Brainshark Dark. Companies who have worked with Brainshark’s professional services team to create their own custom themes will see those options as well. The designated player theme will be used when audiences view Brainshark presentations from desktop browsers – whether those presentations are accessed via Web link or embedded in websites, blogs, social media, or third-party applications and portals.

To view images and screenshots of the new themes and custom filters, and for more information, including brief video tutorials on these enhancements, please see www.brainshark.com/Ideas-Blog/2014/April/brainshark-filters-and-themes.aspx.

About Brainshark

Brainshark sales readiness software equips businesses with the training, coaching and content authoring capabilities to achieve sales mastery and outsell the competition. With Brainshark, companies can: prepare sales teams with on-demand training that accelerates onboarding and keeps reps up-to-speed; validate readiness with sales coaching that ensures reps master your message; and empower sales organizations with rich, dynamic content that can be created quickly and accessed anywhere. Thousands of companies – including more than half of the Fortune 100 – rely on Brainshark to identify and close performance gaps, and get better results from their sales enablement initiatives. Learn more at www.brainshark.com.