Brainshark Joins Marketing Cloud™

"Consortium of Cloud-Based Marketing Services Providers Helps Companies Achieve More Efficient and Effective Marketing Operations"

WALTHAM, Mass. — June 14, 2011 — Brainshark, Inc., the leader in online and mobile video presentations, today announced it has joined the Marketing Cloud™, a consortium of cloud-based marketing services providers that helps organizations streamline and improve their marketing programs and drive demand.

Founded in 2009, the Marketing Cloud consortium includes providers who are committed to delivering fast and easy access to powerful enterprise cloud computing capabilities – without the cost, risk and complexity of traditional marketing platforms.

“Marketers have benefited significantly from the cloud computing movement, as they are constantly under pressure to produce effective content, execute programs in record time and prove ROI – and often have limited access to IT resources to get it all done,” said Brainshark CMO Andy Zimmerman.  “We are pleased to be part of this group of industry leaders that brings together core technologies and expertise to help marketers drive business growth – and do it quickly and cost-effectively.”

Brainshark’s cloud-based technology lets users rapidly create high-impact online video marketing content to engage their audiences in more effective and measurable ways. Additionally, through Brainshark’s mobile capabilities, marketers can reach their audiences anytime, on popular devices like smartphones and iPads.

Other members of the Marketing Cloud include Bulldog Solutions, Conductor, Demandbase, Hoovers, Jigsaw, MarketingProfs, Marketo, ON24, PR Newswire and The Pedowitz Group.

The Marketing Cloud will be hosting its next webinar on June 15, titled “Using Social Tools for B2B Storytelling and Demand Generation.” To learn more please visit: http://event.on24.com/r.htm?e=317703&s=1&k=3B7C2ECD2526858AFD81DA7E2BC7A583&partnerref=Brainshark.

About Brainshark

Brainshark’s data-driven sales enablement and readiness platform provides client-facing teams with the knowledge, skills and resources they need to perform at the highest level. With best-of-breed solutions for training and coaching, as well as cutting-edge insights into sales performance, customers can ensure their sales reps are always ready to make the most of any selling situation. With Brainshark, companies can: enable sales teams with on-demand training that accelerates onboarding and keeps reps up-to-speed; validate readiness with sales coaching and practice that ensure reps master key messages; empower teams with dynamic content that can be created quickly, updated easily and accessed anywhere; and use powerful scorecards to visualize sales performance trends and make real connections from improved readiness to increased revenue. Thousands of customers – including more than half of the Fortune 100 – rely on Brainshark to close performance gaps and get better results from their sales enablement initiatives. Learn more at www.brainshark.com.